Survey option
Build smarter surveys with Branch Logic
Ask the right follow-up to the right people. Branch Logic shows a question only to respondents who gave a specific answer earlier in your survey – everyone else skips it.
The world's top companies just PickFu it.
Follow-ups that depend on the answer
Add a source question – a Single Select, Multi Select, Head-to-Head, Ranked, Star Rating, or Emoji Reaction question – and set any later question to show only to respondents who chose particular answers. Ask "Which logo do you prefer?" and then show a follow-up only to the people who picked Logo B. On your results page, conditional questions carry a Conditional label and include only the respondents who qualified, so you always know whose feedback you're reading.
When to use Branch Logic
For the follow-ups that only make sense for some people.
Dig into a winning option
Ask the people who picked your favorite design what they'd change.
Understand rejection
Ask low star ratings what would improve their opinion.
Segment by behavior
Show category questions only to people who've bought in that category.
Keep surveys short
Skip questions that don't apply, so respondents stay focused.
Why Branch Logic works
Deeper answers from the people each question is really for.
Branch on votes, ratings, or picks
Use a Single Select, Multi Select, Head-to-Head, Ranked, Star Rating, or Emoji Reaction answer as the trigger.
Screen inside the survey
Open with a qualifying question and show the rest only to people who answer the way you need.
Clearly labeled results
Conditional questions are flagged on your results page, with response counts that reflect who qualified.
Branch Logic examples
Frequently asked questions
Which question types can trigger Branch Logic?
Single Select, Multi Select, Head-to-Head, Ranked (based on the respondent's first-ranked option), Star Rating, and Emoji Reaction questions can be source questions. Open-Ended, Click Test, 5-Second Test, Screen Recording, Likert Scale, and Van Westendorp questions can be shown conditionally, but they can't be the question a condition is based on.
Can a question have more than one condition?
Each question can have one condition based on one earlier source question. You can select multiple answers from that source question, and respondents who chose any of them will see the follow-up.
How does Branch Logic affect my sample size?
Your sample size applies to the survey as a whole. Conditional questions collect answers only from respondents who qualified, so they usually have fewer responses than the rest of your survey. Results pages label these questions as Conditional.