Question type
Head-to-Head
Audience
50 targeted respondents
Price
$100
About this logo tester
A great logo is key to a memorable brand. Whether you're launching a new business or rebranding, use this logo tester to compare two versions of your logo. A built-in panel of 50 people in your target audience will vote on which logo they prefer and share written feedback about why they like it.
Who should test their logos?
Entrepreneurs, marketers, designers, and others who are in the process of creating or refreshing their brand's logo.
When should test your logo?
Test your logo with real consumers when updating or rebranding your existing logo, or when creating a logo for a new company or brand. You can use this test at any stage of the logo design process – early in development to get feedback on the general direction to take, or later when deciding between final designs.
How the logo tester works
- 1
Step 1: Sign up for free
Click "Use this template" to create a PickFu account for free or log in to your existing account.
- 2
Step 2: Add your images
Upload 2 versions of your logo. We'll find and pay people in your target audience to vote and provide feedback.
- 3
Step 3: Get results
Within the day, you'll know which logo won and have 50 written responses from your target audience.
From your logo to your website, put your best brand forward
DIY consumer research
Run surveys in just a few clicks. PickFu is easy for anyone to use – no special training required.
Instant feedback on your brand
Test your logo, ads, website, copy, and more to find the version that resonates with your audience.
Act on high-quality insights
Target your ideal customers from our built-in audience. Start getting in-depth results in minutes.
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Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How do I use survey Templates in PickFu?
From this page, click the "Use this template" button to be taken directly to this template (you'll be able to sign up for PickFu or log into your existing account). From your PickFu dashboard, you can also view all templates by clicking "Templates" or "New survey" at the top of the page.
Fill in the template based on the customization options available: add your assets for the audience to review, edit the question text, and adjust the audience targeting if applicable. Then preview your template or click "Checkout" to purchase and launch your survey. Results will start coming back within minutes, and most surveys finish within a day.
What are the benefits of using Templates vs building surveys from scratch?
Templates are pre-built surveys offered at a discounted rate, based on our most common use cases and formatting best practices. They help you save money and cut down on option fatigue from the many customizations available in the regular Survey Builder.
Templates are especially helpful for new users who might need extra guidance, or for anyone in a hurry who wants to attach their images and launch surveys quickly. If you're able to find the use case you're looking for and don't need a ton of extra customization, Templates are a great option.
Can I customize my Template?
PickFu Templates are pre-built, discounted versions of our surveys, and therefore have limited customization options. In some cases, you'll be able to edit the question text and audience targeting traits. If you need additional targeting or customization, use our Survey Builder to design your survey from scratch and get access to our full suite of options.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.