Both are good, though I prefer A since it seems a bit more direct.

option A intimates the book will help you individually

I think option A sounds more appealing to a broader audience.

i like this one

Sales are very important. I would pick A for sure. Choice A seems more practical.

more forceful

Everyone knows you've got to Show not Tell.

This title catches my attention more.

Option A sounds more believable and obtainable.

Its a simpler title.

More detailed.

Showing company's value seems more useful to "brand identity" than a company's story.

I think A is a better description overall

"Tell" seems to be more flat. "Show" sounds more dimensional and exciting.

It sounds better to me. They are both about the same.

This title is more appealing to me.

As they are both good choices, Choice A mill explain how to make people want to buy from YOU as opposed to option B makes people want to buy from your company. Choice A is clearly better in my opinion.

I said A because the use of the word "Irresistible" in option B sounds a bit too snakeoil saleman-y for my taste.

It sounds more appealing

That's what you need...

"Story" sounds more interesting

I like the word tell best

I think this title is more focused on making my products so good that the customer would want to buy them. The other seems to be more about manipulating a customer into wanting to buy a product. I'd rather get sales because my product is good, not because I coaxed a customer into buying from me.

It's a toss up, but I have to go with Option B. Option A is a little too verbose. Option B is more succinct and broad. However, I'm not really keen on the adjective "irresistible", it just doesn't feel right.

Option B is my choice. People like me want to read a success story and learn value that way. Story is the hook that makes one want to buy the book.

The word irresistible is very desirable when trying to sell a product.

I think I would prefer customers to know the story and buy because of that

A is bland; I like "irresistible" in B.

"Make Your Products Irresistible" stands out to me more than "Make People Want to Buy from You"

I would rather people find my products irresistible than just "want" to buy. The stronger the emotional connection, the larger the sale.

option b sounds better. option a is too long

I think Option B is more enticing. People like the story behind a company. They can do their own research on the "value" if they are so inclined, but the actual human interest behind a company is often forgotten or untold, so I feel like people would be more drawn to Option B for that reason. I think Option B would get more people to pick up the book and see what it has to offer.

sounds better

sounds better

This title sounds better. If your products are irresistible, obviously people will buy from you.

The wording is better, to tell sounds better than. to show.

sounds better

I really like the phrasing of the last part of Option B. Looked at them a couple times, and while kind of elude to the same thing, B jumps out more and uses more enticing words. "Irresistible" adds a twist to the same old same old business adage, "make them want to buy".

Option B is more compelling

It is more to the point and less wordy.

The word "story" pulls me in

Irresistible is a good eye catching word.

Making my products irresistible is much more appealing to me than just making people want to buy from me. It makes me feel like I'm going to sell more with option B.

Buyers come and go, but being irresistible is brand magic.

Catchier and better adjectives

I like to know how a company got it's start and how they got to be successful.

B has a more lively spirit to it. A feels more clinical.

I love to hear how a company became the company it is.

I like the use of "Irresistible"

I like how its about the "story" more than showing value