I would buy A because of the completeness of the product listing and detailed product images. It drew me in.

I like that they have a cloth backing and they are white and not blue.

This image, showing both sides of the ice packs, is the better of the two.

I like the nice relaxing colors of Option A. Option B also seems very crowded with a lot of words on it.

Choice A has significantly more reviews, and has great feedback. B looks like it has a promising design, but doesn't have nearly as much credibility.

I'd go the Amazon Choice product - over a 1000 reviews is something I will trust more than less than 300 reviews. I also like the baby blue color, it catches your eye more and also will probably be easy to find at home when you are in pain and are going through your medicine cabinet.

I am a fan of the clear packaging

Picture of item is by far more clear

These look like the most reasonable and safe design choice.

I choose A because the price is cheaper and it looks like a similar product. I like the darker blue color of B.

I would buy Option A because the packaging looks a lot better and it seems to be higher quality. Option B's design looks a little plain and it doesn't look as good as Option A. As a result, I would rather buy Option A than Option B.

They are cheaper and have more reviews. The average review is 4.6 out 5 stars and it is marked as "amazon's choice"

I chose Choice A because it is the lower cost option. Since I have never used such products before, I would not want to spend extra on a product with which I was unfamiliar.

Option A had significantly more reviews, so I believe it to be a more reliable product.

Reuseable is always preferrable.

A better design for me personally

I like option A better because it does not have words on it. I do not need inspiration on the ice pack.

I liked A because it looks more quality by the logo. The color also is less intensive. The color is unisex.

Option A shows both sides of the product so that is more appealing to me. I would like to know as much as I can about an item prior to purchasing it and seeing all the detail I can helps me to decide if I really want the product or not

I would choose option B because the packaging is much neater and it looks a lot cleaner.

This product is cheaper and does the same thing as option B

Both products were very similar. Option B was a 6 pack for slightly more, compared to Option A which was a 5 pack. I went with Option A simply due to the price and more favorable reviews from consumers. The reviews had more pictures that showed how people used the product and I felt a connection from that.

The graphics design makes the product look more professional and higher quality.

I like A because its gel packs - B is beads

I would choose A because of the beads in B. The beads are a big environmental concern depending what they are made of. If these are safe maybe address that in the ad.

The main reason I would choose choice A is because it has a check list that makes me more confident in purchasing it.

The item looks more transparent and clean.

There were more reviews and the graphics were better

I would choose this option because the packaging looked smoother. Especially for an Ice pack would want to look and feel smooth.

these look great

I like message on the packaging. I think it can be seen in most setting.

Choice B is a little bit more expensive ($14.95) BUT you get 6 packs instead of just 5 for $12.99. Plus, the packs are bigger in this option than in the first option. These packs have a 4.25 inches across versus 4 inches across on the other listing. Both have great reviews and identical ratings. Therefore, I'm basing my choice on which product I would get the most for my money.

I prefer B because it looks more casual and less conspicuous. I personally don't like seeing the gel itself within the pack

I would buy option B because it is more aesthetically pleasing- I like the word "Thrive" written on there.

I chose B because you get one more extra for a little bit more. The images of the product in B were better as well.

like the description better because it is more clear

I like the layout of this one a little more. It's very informative and I think it showcases the product well.

The main picture of the ad is more appealing and I think the word Thrive on them is kind of a positive affirmation

I would purchase B because even though the price is slightly higher, you get one extra and they simply appear to be of a somewhat higher quality. I think the matching color back helps give that impression.

I would buy these because they look like they are a better made product than the others were

I like the soft fabric backing on B

Option B, the "Round Hot & Cold Packs", seems to be the better option. It is more visually appealing. The description is more thorough in option B as well. I like how both options suggest how to use the ice packs as well. That makes some good selling points to the consumer. Overall, a good looking product!

they looked like a better quality material in the pictures

I would choose option B, because the description states it is a product for breastfeeding.

I think B looks like they are better constructed and would last longer. Others may leak, look cheaper, poorly constructed.

A looks disjointed and kind of whacky honestly

I chose B because they appear to be more duable.

It is FSA eligible on amazon. Additionally, I like the appearance of B more than A. Finally, it is also slightly cheaper per ice pack even though it costs a little bit more overall - I'm sure if I can use 5, I can probably use 6.

The product itself just looks higher quality and that it will last longer. The pages themselves are pretty similar but I do feel like B presents it in an easier to read way that also showcases why the product is interesting and useful

I would chose option B because it comes with 6 ice packs and I prefer the all blue ones vs the ones with paper type backing.