50 RespondentsGeneral Population
| 10 Responses to Option A | ||
|---|---|---|
| 1 | This title is more supportive, the other title has an accusatory tone. | |
| 2 | This is more intriguing. | |
| 3 | This title has a softer approach. | |
| 4 | The title just doesn't seem as negative as the other title. | |
| 5 | how about leaving out the right and wrong and just teach the successful tools | |
| 6 | This provides a stronger message. | |
| 7 | Title A sounds like a way to admit to your failures and then learn on how to become a better seller on amazon. While title b is more of a guide to help you do better on amazon. | |
| 8 | Option B sounds like advice that I don't want to hear. | |
| 9 | Starting with the word success immediately takes me in because I want to learn how to be successful | |
| 10 | The second choice makes me feel defensive and uninterested in the book. It is more of an attack on the reader, which is unattractive. | |
| 40 Responses to Option B | ||
|---|---|---|
| 1 | It just flows a bit better when reading it. | |
| 2 | Sounds much better and more professional | |
| 3 | Option B flows a lot better. Option A is too wordy. | |
| 4 | I think this one is more simple to understand and would better attract me. | |
| 5 | Quick and to the point | |
| 6 | Option A seems too long and not catchy enough. | |
| 7 | B is more direct and realistic. | |
| 8 | I think this one sounds better | |
| 9 | it flows better | |
| 10 | A is way too wordy | |
| 11 | catches my interest more | |
| 12 | It is honest and straight to the point. | |
| 13 | I want to succeed on Amazon, option B says it will show me how. Option A does not make that claim. | |
| 14 | Honestly, I don't understand these titles. I personally am a success on Amazon. What am I wrong about? | |
| 15 | Sounds more involved | |
| 16 | The other title seems to be a little bit too long. | |
| 17 | Option A makes it sound like you're always wrong no matter what where as option B makes it sound like error is just a part of the business. | |
| 18 | more appealing choice | |
| 19 | Seems more like a blog title while the other is simply a sentence. | |
| 20 | Catchy, simple, succinct. A is very wordy for a title. | |
| 21 | More direct and to the point | |
| 22 | It is more concise and that seems more catchy | |
| 23 | Using the word "wrong" would turn me off | |
| 24 | I like option B better. | |
| 25 | option B is shorter, and more to the point | |
| 26 | Not really a fan of either. I think there are more positive/appealing ways of saying the same thing. | |
| 27 | Option B is more positive and succinct. | |
| 28 | Both titles seem a little offensive but B seems better | |
| 29 | A seems a bit more humorous and direct. I like it better. | |
| 30 | Sounds more interesting | |
| 31 | leads you to believe you're truly learning how to make money on amazon | |
| 32 | This is a more inviting title. | |
| 33 | feels more helpful | |
| 34 | I like the wording much better. It flows, the other seems jerky. | |
| 35 | The title catches my attention by the way it is written. | |
| 36 | Both are okay. I chose B since A has "that", which is a word that I have been getting edited out when I submit writing work | |
| 37 | I like that it tells me that I can't be right or that I'm not succeeding and then basically tells me how. | |
| 38 | I like this title, it doesn't sounds as cruel | |
| 39 | Grabs attention, quick and concise without using too many words. | |
| 40 | A slap in the face will get your attention faster than a slight criticism. "You're Not Always Right" | |
| Trait | Percentage |
|---|---|
| 3-17 (0%) | 0 |
| 18-34 (66%) | 66 |
| 35-49 (30%) | 30 |
| 50-64 (4%) | 4 |
| 65+ (0%) | 0 |
| Trait | Percentage |
|---|---|
| High School (20%) | 20 |
| College (64%) | 64 |
| Grad School (16%) | 16 |
| Trait | Percentage |
|---|---|
| White (86%) | 86 |
| Black (4%) | 4 |
| Hispanic (4%) | 4 |
| Asian (4%) | 4 |
| Other (2%) | 2 |
| Trait | Percentage |
|---|---|
| Male (52%) | 52 |
| Female (48%) | 48 |
| Trait | Percentage |
|---|---|
| $0-30k (36%) | 36 |
| $30-60k (44%) | 44 |
| $60-100k (18%) | 18 |
| $100k+ (2%) | 2 |
| Trait | Percentage |
|---|---|
| 3-17 (0%) | 0 |
| 18-34 (60%) | 60 |
| 35-49 (40%) | 40 |
| 50-64 (0%) | 0 |
| 65+ (0%) | 0 |
| Trait | Percentage |
|---|---|
| High School (20%) | 20 |
| College (60%) | 60 |
| Grad School (20%) | 20 |
| Trait | Percentage |
|---|---|
| White (70%) | 70 |
| Black (0%) | 0 |
| Hispanic (10%) | 10 |
| Asian (10%) | 10 |
| Other (10%) | 10 |
| Trait | Percentage |
|---|---|
| Male (30%) | 30 |
| Female (70%) | 70 |
| Trait | Percentage |
|---|---|
| $0-30k (40%) | 40 |
| $30-60k (40%) | 40 |
| $60-100k (20%) | 20 |
| $100k+ (0%) | 0 |
| Trait | Percentage |
|---|---|
| 3-17 (0%) | 0 |
| 18-34 (68%) | 68 |
| 35-49 (28%) | 28 |
| 50-64 (5%) | 5 |
| 65+ (0%) | 0 |
| Trait | Percentage |
|---|---|
| High School (20%) | 20 |
| College (65%) | 65 |
| Grad School (15%) | 15 |
| Trait | Percentage |
|---|---|
| White (90%) | 90 |
| Black (5%) | 5 |
| Hispanic (3%) | 3 |
| Asian (3%) | 3 |
| Other (0%) | 0 |
| Trait | Percentage |
|---|---|
| Male (57%) | 57 |
| Female (43%) | 43 |
| Trait | Percentage |
|---|---|
| $0-30k (35%) | 35 |
| $30-60k (45%) | 45 |
| $60-100k (18%) | 18 |
| $100k+ (3%) | 3 |