Poll Results

 Jul 5, 2016
 Private
 How is this scored?

Which book would you buy?

100 RespondentsGeneral Population

Option A


Score: 35
70 votes
Option B


Score: 63.5
127 votes
Option C


Score: 51.5
103 votes

Option B is the winner of this round-robin tournament, winning 63.5% of votes in head-to-head matchups among an audience of 100 respondents.


Votes Won Per Matchup

Matchup Option B Option C Option A
Summary
127 / 200
103 / 200
70 / 200
A / B 67   33
A / C   63 37
B / C 60 40  

A vs. B
Option A vs. Option B
OptionVotes
Option A33%
Option B67%
A vs. C
Option A vs. Option C
OptionVotes
Option A37%
Option C63%
B vs. C
Option B vs. Option C
OptionVotes
Option B60%
Option C40%
A 33 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

vs.
B 67 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

# 33 Comments For A
1
I prefer the white better
2
Don't like the Blue
3
white background is easier to read
4
Blue just does not fit with this cover.
5
looks better in white
6
The white background with red font looks better to me.
7
The white and read are more appealing.
8
I like the white background on a book cover. It is elegant.
9
the blue reminds me of school and not a business
10
the read comes across as more serious than the blue.
11
I prefer the white background
12
White background is more professional
13
Because the book is talking about simple strategy we should go with the simple cover
14
A looks a little more professional
15
I don't like the other color scheme, but this is too much white
16
B is bolder, but A is more sleek and less intimidating.
17
Cleaner, and I like red over blue
18
the clear cover looks less like a kids book
19
Sleeker design and catches your eye more quickly
20
I like the blue as a color, but the red text makes this book stand out against the white background
21
I think the white and red is more eyecatching than the blue
22
It looks more professional.
23
The other looks really outdated.
24
I prefer the white background.
25
I prefer this design because I think the colors look bolder.
26
The colors are easier on the eyes and its nicer to look at
27
I like them both, but feel that A looks a bit more professional and less like an amateur.
28
The white background look much more modern. The blue background reminds me of grade-school softback workbooks - not a good memory to evoke if you want me to read your book!
29
The colors draw my attention better and seem a bit more serious.
30
Option A's white background makes the text easier to distinguish and grabs your attention
31
The black-on-white makes a stronger impression than the white-on-blue.
32
I prefer red.
33
The white background is more authoritative.
A 37 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

vs.
C 63 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

# 37 Comments For A
1
I prefer the white a bit
2
white is better
3
This looks cleaner than the other.
4
Title stands out a bit more with this one.
5
seems more lighthearted because of the lighter color
6
more appealing choice
7
Looks better in white
8
I like the white background
9
The red letters grab attention.
10
Much easier to read
11
Option A is less intimidating than option C.
12
I don't like maroon on a book cover.
13
The text is easier to read
14
the red is there, but the white looks cleaner than the all red.
15
I prefer the red on white - the title stands out more.
16
I like the white cover a little more than the red cover, I think it pops out a little more.
17
The white background feels more professional.
18
Still going to go for the white cover for the simple look
19
The solid color is just a bit much.
20
A is easier to read than C
21
If the goal is to solve blank page blues then the text in color makes more sense and will attribute to the solution in someones brain.
22
The clear cover seems the most worthy of all three - C is a bit dull
23
More eye catching and pops
24
The red text against the white background pops much better than having a red background.
25
The white with red text is easier to read than the red with white text.
26
I don't like either, but A is better. It's less dramatic.
27
The white background is easy on the eyes.
28
I like the color more.
29
I think the white background makes it easier to read the cover
30
I feel the white looks more professional
31
I prefer option A more because the design looks more sleek to me. It seems to get the message across that it's own design is good at marketing.
32
The white background is still much more modern looking - but at the same time the red background is more eye-catching. In the day of internet book purchases I'm not sure if that is as big deal though.
33
It is the easiest to read.
34
The white, simple background makes the text seem to pop at you.
35
The red outline is better than the full red color and with the white background it seems like the text is readable. The solid red background makes the text seem more hidden.
36
Both covers are equally striking, but the white background is more authoritative.
37
I slightly prefer option A. White seems more professional and objective than red, which seems to draw attention to itself based on its color.
A 33 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

vs.
B 67 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

# 67 Comments Against A
1
The blue is the best.
2
I like the color scheme more.
3
This color is much more attractive.
4
blue is better
5
The coloring jumps out at me more.
6
This is easier on the eyes.
7
I like the color palette of B more.
8
It is easier to read.
9
easier to read
10
The blue stands out more to me and grabs my attention.
11
The white background just doesn't do it for me.
12
I like the blue color better
13
I think using that shade of blue is much more attention grabbing then just all plain white.
14
seems more lighthearted because of the lighter color
15
I like the color on the cover. the other one looks unfinished
16
more appealing choice
17
I thought I liked white but now I think blue is better when I look at them together.
18
It stands out more.
19
White backgrounds do not stand out whatsoever.
20
More eye-catching color
21
Option B is easier to read.
22
I generally prefer blue to red
23
More eye catching
24
I prefer the look of B, it is more attractive with colors that pop more than the choice of A.
25
Contrast is better. White text is nicer to read.
26
Blue is more inviting to the eye.
27
I like the solid backed color
28
Blue is my favorite color
29
the blue cover stands out a lot more and is more eye catching and thus more appealing.
30
I like the color blue more.
31
I like the colored background and prefer blue to red
32
I like the blue cover a little bit more, though honestly all the covers I have seen so far would do well.
33
I like the color of the cover better.
34
Like the color, more eye catching
35
More attractive colors.
36
I like the blue and white background because it is easier on the eyes and I enjoy those colors. It also looks better.
37
The blue is much nicer to look at and grabs my attention more.
38
The design of B feels more dynamic and colorful.
39
The blue color with white words is very eye-appealing.
40
I prefer the blue background then the other choice.
41
Blue is the best overall
42
the blue color background stands out more
43
The colors make me feel more comfortable and stand out to me more
44
I like the color of the book on the back ground
45
The blue makes the cover pop and the text seems easier to read.
46
The color blue is more eye catching.
47
The blue is easier on the eyes.
48
This one just has more colors overall.
49
I like the blue background. Blue is generally calming
50
I prefer B, but It feels like the letters should be darker and not white on the cover. Like maybe either "Master..." or "A simple..." should be in red or black. "Pamela..." looks good in white though.
51
Seems like a better color than the common red on white that they used before.
52
I strongly prefer B because the color scheme is something I enjoy more than the other option.
53
the blue stands out more as well in comparison to a white book
54
The contrast between the red and the white feels really uncomfortable, while the blue seems less approachable. But I would still prefer the blue over the red.
55
Option B because blue is my favorite color, I like the boldness of the look, and it will look less worn and dirty after reading the book a few times.
56
I prefer the colored background especially in the blue. It stands out more to my eye.
57
Each book has exactly the same text, I just chose the book that would stand out the most to me in the store. The blue, white, and black colors seem to catch my attention more, drawing me towards that book.
58
Even though I prefer the maroon color, the amount of white space is not as appealing
59
The light blue is very welcoming and has a better color palette for something you want to invite people to attend.
60
Still like blue, the white with the red seems rather plain and maybe too simple.
61
The blue background is a bit more calming with all that text
62
I think the color of the book stands out and is more eye-catching.
63
The white background makes the owl almost transparent in a way. I like the blue background, which still gives the owl its own color.
64
The colored backgrounds help to bring out the font of the title. Unlike the cover in A the font doesn't really stick out compared to B.
65
I like the combination of the blue background with black and white coloring. The best option in my opinion is this combination as it pops the text and the illustration.
66
It's a very slight choice for me to go with the blue cover rather than white cover with red printing. I just think a white cover is more mundane and conveys a sense of textbook - like reading.
67
I prefer option B. White seems sparse compared to option B, and seems less "well-made" or like it was put together on a small budget.
A 37 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

vs.
C 63 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

# 63 Comments Against A
1
I like the red background much better.
2
Like the color scheme more.
3
I do not like the plain white back ground.
4
I like the bold look of the cover.
5
Looks more legit.
6
It looks more professional.
7
easier to see and read
8
The red stands out more than the white and grabs my attention.
9
More eyecatching with the red
10
colored background is better
11
I like the red color better
12
Again, I think using a solid color instead of white looks much better.
13
same as last time. I prefer the reddish color.
14
The red background looks better.
15
I prefer the red background.
16
I like the image and colors more, it stands out to me.
17
Red background is far more eye catching than white.
18
I prefer the gentler contrast with the red background
19
the contrast makes it seem a little less small press
20
I liked the filled in color look over the plain white look.
21
Color contrast in more attractive to the eye. Very important for a book describing marketing. The white text stands out a lot more.
22
I am not a fan of the white background on A.
23
Prefer the color
24
I like the color better than just the plain white one
25
the owl stands off the background better
26
The colored in option appears more professional.
27
The darker background on the title helps differentiate it.
28
I like the color of the cover better.
29
The darker cover catches my eye more. White it so generic
30
More attractive design.
31
Looks good, the other is boring
32
Stands out more
33
The red makes gives the book title a less boring appearance.
34
C stands out better and the cover pops more.
35
The red color with white words looks a lot better.
36
I prefer the darker background in this option.
37
The red stands out more.
38
the background color frames the owl art and text more
39
I think it jumps out at me more with the red background
40
again I like the full color background
41
The cover looks more interesting and engaging, not so blank with the white background.
42
The front page is more appealing and eye catching.
43
This one is just more colorful, which I like.
44
I really like the bold red background with the White lettering better.
45
Seeing the two together makes me want another color added in somewhere, but I am not sure what color. Maybe a slight shadow on the text. Something to add more dimension.
46
Better contrast and it's eye catching for sure.
47
This book cover design is more eye-catching. I would be more interested in reading this
48
The cover is more appealing
49
I think the deep red is more engaging and makes it stand out from other books of that type
50
The Red and White Contract is really bright and is uncomfortable for the eyes.
51
I love the color of the cover, and the dark color would make it look less worn after multiple reads.
52
The red and black coloring calls more attention to the print and graphics. I feel like I would bypass the white version in a sea of covers.
53
Once again, I chose option C because the red background grabs my attention a lot more than the plain white background on the other book.
54
The whitespace is unappealing, so C is perfect.
55
I like the red background more behind the owl because it felt like the owl melted into the background of the other one.
56
If it has to have red, the full red is better than the white with red trim, in my opinion.
57
My eyes just felt better reading C and it looked nicer.
58
This one grabs my attention much more than the other one.
59
Once again, the whole lacks color. That is unappealing in my opinion.
60
I like the maroon back ground better as it helps to make the font stick out more and thus making it more eye catching.
61
The white-on-magenta makes a stronger impression.
62
I slightly prefer C only because A reminds me of a textbook. I would worry that C would read like a textbook rather than a book to help me. The brighter red cover of A seems more attention grabbing to me and more like a book for me to use rather than a textbook for me to read. This is a very slight preference for me.
63
I think the text pops out more on choice C

48 Unique Respondents Voted for A

Gender
Trait ValuePercentage
Male (58%)58
Female (42%)42
Age
Trait ValuePercentage
3-17 (0%)0
18-34 (67%)67
35-49 (27%)27
50-64 (6%)6
65+ (0%)0
Income
Trait ValuePercentage
$0-30k (44%)44
$30-60k (33%)33
$60-100k (15%)15
$100k+ (8%)8
Ethnicity
Trait ValuePercentage
White (81%)81
Black (4%)4
Asian (10%)10
Hispanic (4%)4
Other (0%)0
Education
Trait ValuePercentage
High School (23%)23
College (67%)67
Grad School (10%)10
B 67 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

vs.
A 33 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

# 67 Comments For B
1
The blue is the best.
2
I like the color scheme more.
3
This color is much more attractive.
4
blue is better
5
The coloring jumps out at me more.
6
This is easier on the eyes.
7
I like the color palette of B more.
8
It is easier to read.
9
easier to read
10
The blue stands out more to me and grabs my attention.
11
The white background just doesn't do it for me.
12
I like the blue color better
13
I think using that shade of blue is much more attention grabbing then just all plain white.
14
seems more lighthearted because of the lighter color
15
I like the color on the cover. the other one looks unfinished
16
more appealing choice
17
I thought I liked white but now I think blue is better when I look at them together.
18
It stands out more.
19
White backgrounds do not stand out whatsoever.
20
More eye-catching color
21
Option B is easier to read.
22
I generally prefer blue to red
23
More eye catching
24
I prefer the look of B, it is more attractive with colors that pop more than the choice of A.
25
Contrast is better. White text is nicer to read.
26
Blue is more inviting to the eye.
27
I like the solid backed color
28
Blue is my favorite color
29
the blue cover stands out a lot more and is more eye catching and thus more appealing.
30
I like the color blue more.
31
I like the colored background and prefer blue to red
32
I like the blue cover a little bit more, though honestly all the covers I have seen so far would do well.
33
I like the color of the cover better.
34
Like the color, more eye catching
35
More attractive colors.
36
I like the blue and white background because it is easier on the eyes and I enjoy those colors. It also looks better.
37
The blue is much nicer to look at and grabs my attention more.
38
The design of B feels more dynamic and colorful.
39
The blue color with white words is very eye-appealing.
40
I prefer the blue background then the other choice.
41
Blue is the best overall
42
the blue color background stands out more
43
The colors make me feel more comfortable and stand out to me more
44
I like the color of the book on the back ground
45
The blue makes the cover pop and the text seems easier to read.
46
The color blue is more eye catching.
47
The blue is easier on the eyes.
48
This one just has more colors overall.
49
I like the blue background. Blue is generally calming
50
I prefer B, but It feels like the letters should be darker and not white on the cover. Like maybe either "Master..." or "A simple..." should be in red or black. "Pamela..." looks good in white though.
51
Seems like a better color than the common red on white that they used before.
52
I strongly prefer B because the color scheme is something I enjoy more than the other option.
53
the blue stands out more as well in comparison to a white book
54
The contrast between the red and the white feels really uncomfortable, while the blue seems less approachable. But I would still prefer the blue over the red.
55
Option B because blue is my favorite color, I like the boldness of the look, and it will look less worn and dirty after reading the book a few times.
56
I prefer the colored background especially in the blue. It stands out more to my eye.
57
Each book has exactly the same text, I just chose the book that would stand out the most to me in the store. The blue, white, and black colors seem to catch my attention more, drawing me towards that book.
58
Even though I prefer the maroon color, the amount of white space is not as appealing
59
The light blue is very welcoming and has a better color palette for something you want to invite people to attend.
60
Still like blue, the white with the red seems rather plain and maybe too simple.
61
The blue background is a bit more calming with all that text
62
I think the color of the book stands out and is more eye-catching.
63
The white background makes the owl almost transparent in a way. I like the blue background, which still gives the owl its own color.
64
The colored backgrounds help to bring out the font of the title. Unlike the cover in A the font doesn't really stick out compared to B.
65
I like the combination of the blue background with black and white coloring. The best option in my opinion is this combination as it pops the text and the illustration.
66
It's a very slight choice for me to go with the blue cover rather than white cover with red printing. I just think a white cover is more mundane and conveys a sense of textbook - like reading.
67
I prefer option B. White seems sparse compared to option B, and seems less "well-made" or like it was put together on a small budget.
B 60 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

vs.
C 40 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

# 60 Comments For B
1
The blue looks great!
2
Prefer blue to red.
3
Blue looks better to me.
4
blue is better
5
I'm a blue fan, and it looks best.
6
Much easier to look at then the red book cover.
7
I like white on blue more than white on red.
8
It looks more educational.
9
blue is easier on the eyes
10
The blue stands out more to me and grabs my attention.
11
Blue is a better color for this example
12
both good but slightly like blue better
13
I think blue goes with the overall look better then red.
14
seems more lighthearted because of the lighter color
15
more appealing choice
16
I like the blue
17
I like blue :)
18
Blue is more catching to my eye than red.
19
The blue background makes the words easier to read and is not threatening.
20
Blue color is more attractive, easier to read
21
Choice B seems less intimidating and angry than option A.
22
The blue background contrasts much more gently than the red background
23
Blue is my favorite color.
24
The color attracts my eyes more
25
Blue background feels more inviting than the red one. Less harsh.
26
Blue is more wlecoming than red.
27
I prefer the blue color - looks more professional.
28
Blue is better than maroon
29
i like blue more than red
30
I like blue more than the color red. They appear to be the same book.
31
I like the color blue more than red, red is too intense
32
I like the color of the cover better.
33
Blue feels lighter
34
Both are good, I prefer the blue
35
Honestly, I just like blue better.
36
More attractive colors.
37
Blue still looks better and more of a problem solving color than red which I think is a stress color.
38
the blue cover is less dull looking
39
While I like both the blue got my attention first.
40
B's design is more dynamic and stands out more.
41
Looks more professional and safe
42
I prefer blue as a color to red- the red looks aggressive and the blue looks more soothing as a color. That appears to be the only difference in the books.
43
The blue stands out more.
44
the cool blue is easier to look at and more calming
45
Just the color of the front page is more appealing.
46
The red is a bit too bold.
47
I like the color more.
48
The Blue color is softer and warmer on the eyes.
49
I strongly prefer B because the color scheme of the book seems more calm and subtle to me. The other option that was red seemed too excitable and aggressive.
50
The blue is a nicer color and seems less harsh when you consider red and its connotation with economics
51
I would most likely choose the blue color, mostly because blue is my favorite color.
52
I prefer the blue color to the red, I feel it is more pleasing to the eye.
53
Since they both contain the same content, I went with what was more appealing and drew me to it. The blue background grabbed my attention first.
54
The light blue looks like something you would more likely see advertising for an online service. It makes me think of twitter and facebook.
55
I like blue. It's calmer, gives a sense of getting the job done without being alarming. Red colors seem to indicate more severity and alarm. Like typing in all caps, it seems to be alarming.
56
Blue is a more pleasing background color in my opinion. It allows the text to my attention grabbing.
57
Playing favoritism here as blue is my favorite color. I think both colors help to convey the title of the book then just a plain white background.
58
The blue background is less "harsh" on the eyes
59
I feel like the color blue makes the information pop out more than just the illustrations.
60
I slightly prefer option B because the blue cover seems more professional and objective. The red cover seems exciteable, like it's trying to draw more attention to itself based on its color rather than its content. Blue seems more information-based.
B 67 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

vs.
A 33 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

# 33 Comments Against B
1
I prefer the white better
2
Don't like the Blue
3
white background is easier to read
4
Blue just does not fit with this cover.
5
looks better in white
6
The white background with red font looks better to me.
7
The white and read are more appealing.
8
I like the white background on a book cover. It is elegant.
9
the blue reminds me of school and not a business
10
the read comes across as more serious than the blue.
11
I prefer the white background
12
White background is more professional
13
Because the book is talking about simple strategy we should go with the simple cover
14
A looks a little more professional
15
I don't like the other color scheme, but this is too much white
16
B is bolder, but A is more sleek and less intimidating.
17
Cleaner, and I like red over blue
18
the clear cover looks less like a kids book
19
Sleeker design and catches your eye more quickly
20
I like the blue as a color, but the red text makes this book stand out against the white background
21
I think the white and red is more eyecatching than the blue
22
It looks more professional.
23
The other looks really outdated.
24
I prefer the white background.
25
I prefer this design because I think the colors look bolder.
26
The colors are easier on the eyes and its nicer to look at
27
I like them both, but feel that A looks a bit more professional and less like an amateur.
28
The white background look much more modern. The blue background reminds me of grade-school softback workbooks - not a good memory to evoke if you want me to read your book!
29
The colors draw my attention better and seem a bit more serious.
30
Option A's white background makes the text easier to distinguish and grabs your attention
31
The black-on-white makes a stronger impression than the white-on-blue.
32
I prefer red.
33
The white background is more authoritative.
B 60 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

vs.
C 40 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

# 40 Comments Against B
1
I like the red a little better
2
Don't like the Blue
3
Red is a bit more nice to the eyes.
4
The reddish color looks better.
5
Slightly better than the blue background.
6
The red background looks better to me.
7
The colors, to me, are more attention grabbing.
8
the blue reminds me of a school and not a business
9
C is the better choice because the Red looks better for the description of the book.
10
Red is a dominant color
11
red stands out, looks more important
12
I like both the red and blue covers, I like the colour red slightly more which is why I went with it. I would buy either if based solely on the title and cover alone.
13
Since there is no white for the simple look I guess red pops out the most
14
This is the best one so far
15
C is less intimidating. The colors in B are more distinct and bold (in a bad way).
16
Red is a more active color
17
The red color really makes the words pop out.
18
I prefer this darker background compared to this shade of blue.
19
The colors are bolder and I like the contrast
20
Maybe because I like the color red over blue otherwise I am not sure if there is any advantage to blue vs red
21
The red attracts my attention more than the blue cover and the red seems more engaging and elicits a response more than the blue.
22
Red is more eyecatching than the blue
23
I slightly prefer this one but I still don't like the color.
24
This one just looks a little more professional, so I feel like I would take it more seriously.
25
Ah, I like it better with white on red, that is a better combination than the white on blue.
26
Red pops and is more attention grabbing.
27
Better contrast and it's eye catching for sure.
28
This book cover design looks more interesting to me.
29
The red is easier on the eyes and more pleasant to look at
30
It's more attention getting and red makes it seem more important.
31
The red is more eye-catching and the blue background reminds me of elementary school textbooks.
32
The red book really stands out more. It helps the marketing stand out a lot better than the blue. The red seems a lot warmer and approachable.
33
I think the coloring of c just looks more professional and serious
34
The Red background looks a little more academic and believable
35
My eyes are drawn to the red more than the blue even though I think blue is prettier.
36
The color on this one makes it even easier to read and very noticeable.
37
The white looks better on the darker background. It's graphically the strongest.
38
I think the red cover conveys more of a sense of urgency or of quickness. In reading this book, I would want quick answers as to how to attract an audience and the red does a better job of conveying that.
39
I only see different colors and I prefer red.
40
The blue background seems more educational, while the red background seems more success-oriented.

79 Unique Respondents Voted for B

Gender
Trait ValuePercentage
Male (61%)61
Female (39%)39
Age
Trait ValuePercentage
3-17 (0%)0
18-34 (65%)65
35-49 (28%)28
50-64 (8%)8
65+ (0%)0
Income
Trait ValuePercentage
$0-30k (46%)46
$30-60k (27%)27
$60-100k (20%)20
$100k+ (8%)8
Ethnicity
Trait ValuePercentage
White (84%)84
Black (1%)1
Asian (10%)10
Hispanic (5%)5
Other (0%)0
Education
Trait ValuePercentage
High School (16%)16
College (76%)76
Grad School (8%)8
C 63 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

vs.
A 37 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

# 63 Comments For C
1
I like the red background much better.
2
Like the color scheme more.
3
I do not like the plain white back ground.
4
I like the bold look of the cover.
5
Looks more legit.
6
It looks more professional.
7
easier to see and read
8
The red stands out more than the white and grabs my attention.
9
More eyecatching with the red
10
colored background is better
11
I like the red color better
12
Again, I think using a solid color instead of white looks much better.
13
same as last time. I prefer the reddish color.
14
The red background looks better.
15
I prefer the red background.
16
I like the image and colors more, it stands out to me.
17
Red background is far more eye catching than white.
18
I prefer the gentler contrast with the red background
19
the contrast makes it seem a little less small press
20
I liked the filled in color look over the plain white look.
21
Color contrast in more attractive to the eye. Very important for a book describing marketing. The white text stands out a lot more.
22
I am not a fan of the white background on A.
23
Prefer the color
24
I like the color better than just the plain white one
25
the owl stands off the background better
26
The colored in option appears more professional.
27
The darker background on the title helps differentiate it.
28
I like the color of the cover better.
29
The darker cover catches my eye more. White it so generic
30
More attractive design.
31
Looks good, the other is boring
32
Stands out more
33
The red makes gives the book title a less boring appearance.
34
C stands out better and the cover pops more.
35
The red color with white words looks a lot better.
36
I prefer the darker background in this option.
37
The red stands out more.
38
the background color frames the owl art and text more
39
I think it jumps out at me more with the red background
40
again I like the full color background
41
The cover looks more interesting and engaging, not so blank with the white background.
42
The front page is more appealing and eye catching.
43
This one is just more colorful, which I like.
44
I really like the bold red background with the White lettering better.
45
Seeing the two together makes me want another color added in somewhere, but I am not sure what color. Maybe a slight shadow on the text. Something to add more dimension.
46
Better contrast and it's eye catching for sure.
47
This book cover design is more eye-catching. I would be more interested in reading this
48
The cover is more appealing
49
I think the deep red is more engaging and makes it stand out from other books of that type
50
The Red and White Contract is really bright and is uncomfortable for the eyes.
51
I love the color of the cover, and the dark color would make it look less worn after multiple reads.
52
The red and black coloring calls more attention to the print and graphics. I feel like I would bypass the white version in a sea of covers.
53
Once again, I chose option C because the red background grabs my attention a lot more than the plain white background on the other book.
54
The whitespace is unappealing, so C is perfect.
55
I like the red background more behind the owl because it felt like the owl melted into the background of the other one.
56
If it has to have red, the full red is better than the white with red trim, in my opinion.
57
My eyes just felt better reading C and it looked nicer.
58
This one grabs my attention much more than the other one.
59
Once again, the whole lacks color. That is unappealing in my opinion.
60
I like the maroon back ground better as it helps to make the font stick out more and thus making it more eye catching.
61
The white-on-magenta makes a stronger impression.
62
I slightly prefer C only because A reminds me of a textbook. I would worry that C would read like a textbook rather than a book to help me. The brighter red cover of A seems more attention grabbing to me and more like a book for me to use rather than a textbook for me to read. This is a very slight preference for me.
63
I think the text pops out more on choice C
C 40 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

vs.
B 60 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

# 40 Comments For C
1
I like the red a little better
2
Don't like the Blue
3
Red is a bit more nice to the eyes.
4
The reddish color looks better.
5
Slightly better than the blue background.
6
The red background looks better to me.
7
The colors, to me, are more attention grabbing.
8
the blue reminds me of a school and not a business
9
C is the better choice because the Red looks better for the description of the book.
10
Red is a dominant color
11
red stands out, looks more important
12
I like both the red and blue covers, I like the colour red slightly more which is why I went with it. I would buy either if based solely on the title and cover alone.
13
Since there is no white for the simple look I guess red pops out the most
14
This is the best one so far
15
C is less intimidating. The colors in B are more distinct and bold (in a bad way).
16
Red is a more active color
17
The red color really makes the words pop out.
18
I prefer this darker background compared to this shade of blue.
19
The colors are bolder and I like the contrast
20
Maybe because I like the color red over blue otherwise I am not sure if there is any advantage to blue vs red
21
The red attracts my attention more than the blue cover and the red seems more engaging and elicits a response more than the blue.
22
Red is more eyecatching than the blue
23
I slightly prefer this one but I still don't like the color.
24
This one just looks a little more professional, so I feel like I would take it more seriously.
25
Ah, I like it better with white on red, that is a better combination than the white on blue.
26
Red pops and is more attention grabbing.
27
Better contrast and it's eye catching for sure.
28
This book cover design looks more interesting to me.
29
The red is easier on the eyes and more pleasant to look at
30
It's more attention getting and red makes it seem more important.
31
The red is more eye-catching and the blue background reminds me of elementary school textbooks.
32
The red book really stands out more. It helps the marketing stand out a lot better than the blue. The red seems a lot warmer and approachable.
33
I think the coloring of c just looks more professional and serious
34
The Red background looks a little more academic and believable
35
My eyes are drawn to the red more than the blue even though I think blue is prettier.
36
The color on this one makes it even easier to read and very noticeable.
37
The white looks better on the darker background. It's graphically the strongest.
38
I think the red cover conveys more of a sense of urgency or of quickness. In reading this book, I would want quick answers as to how to attract an audience and the red does a better job of conveying that.
39
I only see different colors and I prefer red.
40
The blue background seems more educational, while the red background seems more success-oriented.
C 63 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

vs.
A 37 Votes

B20ecd02a8c358be6e03a52fb6273116e2584de4

# 37 Comments Against C
1
I prefer the white a bit
2
white is better
3
This looks cleaner than the other.
4
Title stands out a bit more with this one.
5
seems more lighthearted because of the lighter color
6
more appealing choice
7
Looks better in white
8
I like the white background
9
The red letters grab attention.
10
Much easier to read
11
Option A is less intimidating than option C.
12
I don't like maroon on a book cover.
13
The text is easier to read
14
the red is there, but the white looks cleaner than the all red.
15
I prefer the red on white - the title stands out more.
16
I like the white cover a little more than the red cover, I think it pops out a little more.
17
The white background feels more professional.
18
Still going to go for the white cover for the simple look
19
The solid color is just a bit much.
20
A is easier to read than C
21
If the goal is to solve blank page blues then the text in color makes more sense and will attribute to the solution in someones brain.
22
The clear cover seems the most worthy of all three - C is a bit dull
23
More eye catching and pops
24
The red text against the white background pops much better than having a red background.
25
The white with red text is easier to read than the red with white text.
26
I don't like either, but A is better. It's less dramatic.
27
The white background is easy on the eyes.
28
I like the color more.
29
I think the white background makes it easier to read the cover
30
I feel the white looks more professional
31
I prefer option A more because the design looks more sleek to me. It seems to get the message across that it's own design is good at marketing.
32
The white background is still much more modern looking - but at the same time the red background is more eye-catching. In the day of internet book purchases I'm not sure if that is as big deal though.
33
It is the easiest to read.
34
The white, simple background makes the text seem to pop at you.
35
The red outline is better than the full red color and with the white background it seems like the text is readable. The solid red background makes the text seem more hidden.
36
Both covers are equally striking, but the white background is more authoritative.
37
I slightly prefer option A. White seems more professional and objective than red, which seems to draw attention to itself based on its color.
C 40 Votes

4cd27a1f148eb75d3afc9e0ff94495f85b42676f

vs.
B 60 Votes

0c3d54b1bcb0b59727b681187a5a07275226716a

# 60 Comments Against C
1
The blue looks great!
2
Prefer blue to red.
3
Blue looks better to me.
4
blue is better
5
I'm a blue fan, and it looks best.
6
Much easier to look at then the red book cover.
7
I like white on blue more than white on red.
8
It looks more educational.
9
blue is easier on the eyes
10
The blue stands out more to me and grabs my attention.
11
Blue is a better color for this example
12
both good but slightly like blue better
13
I think blue goes with the overall look better then red.
14
seems more lighthearted because of the lighter color
15
more appealing choice
16
I like the blue
17
I like blue :)
18
Blue is more catching to my eye than red.
19
The blue background makes the words easier to read and is not threatening.
20
Blue color is more attractive, easier to read
21
Choice B seems less intimidating and angry than option A.
22
The blue background contrasts much more gently than the red background
23
Blue is my favorite color.
24
The color attracts my eyes more
25
Blue background feels more inviting than the red one. Less harsh.
26
Blue is more wlecoming than red.
27
I prefer the blue color - looks more professional.
28
Blue is better than maroon
29
i like blue more than red
30
I like blue more than the color red. They appear to be the same book.
31
I like the color blue more than red, red is too intense
32
I like the color of the cover better.
33
Blue feels lighter
34
Both are good, I prefer the blue
35
Honestly, I just like blue better.
36
More attractive colors.
37
Blue still looks better and more of a problem solving color than red which I think is a stress color.
38
the blue cover is less dull looking
39
While I like both the blue got my attention first.
40
B's design is more dynamic and stands out more.
41
Looks more professional and safe
42
I prefer blue as a color to red- the red looks aggressive and the blue looks more soothing as a color. That appears to be the only difference in the books.
43
The blue stands out more.
44
the cool blue is easier to look at and more calming
45
Just the color of the front page is more appealing.
46
The red is a bit too bold.
47
I like the color more.
48
The Blue color is softer and warmer on the eyes.
49
I strongly prefer B because the color scheme of the book seems more calm and subtle to me. The other option that was red seemed too excitable and aggressive.
50
The blue is a nicer color and seems less harsh when you consider red and its connotation with economics
51
I would most likely choose the blue color, mostly because blue is my favorite color.
52
I prefer the blue color to the red, I feel it is more pleasing to the eye.
53
Since they both contain the same content, I went with what was more appealing and drew me to it. The blue background grabbed my attention first.
54
The light blue looks like something you would more likely see advertising for an online service. It makes me think of twitter and facebook.
55
I like blue. It's calmer, gives a sense of getting the job done without being alarming. Red colors seem to indicate more severity and alarm. Like typing in all caps, it seems to be alarming.
56
Blue is a more pleasing background color in my opinion. It allows the text to my attention grabbing.
57
Playing favoritism here as blue is my favorite color. I think both colors help to convey the title of the book then just a plain white background.
58
The blue background is less "harsh" on the eyes
59
I feel like the color blue makes the information pop out more than just the illustrations.
60
I slightly prefer option B because the blue cover seems more professional and objective. The red cover seems exciteable, like it's trying to draw more attention to itself based on its color rather than its content. Blue seems more information-based.

75 Unique Respondents Voted for C

Gender
Trait ValuePercentage
Male (52%)52
Female (48%)48
Age
Trait ValuePercentage
3-17 (0%)0
18-34 (59%)59
35-49 (32%)32
50-64 (9%)9
65+ (0%)0
Income
Trait ValuePercentage
$0-30k (47%)47
$30-60k (29%)29
$60-100k (19%)19
$100k+ (5%)5
Ethnicity
Trait ValuePercentage
White (87%)87
Black (4%)4
Asian (7%)7
Hispanic (3%)3
Other (0%)0
Education
Trait ValuePercentage
High School (11%)11
College (83%)83
Grad School (7%)7
1
College $0-30k White Male 18-34

Votes for Option C
(vs B) "Red is a bit more nice to the eyes."
(vs A) "More eyecatching with the red"
Votes for Option B
(vs A) "The white background just doesn't do it for me."
2
$0-30k Black Female 18-34 College

Votes for Option C
(vs B) "The red attracts my attention more than the blue cover and the red seems more engaging and elicits a response more than the blue."
(vs A) "The cover looks more interesting and engaging, not so blank with the white background."
Votes for Option B
(vs A) "The blue makes the cover pop and the text seems easier to read."
3
College White 18-34 Female $0-30k

Votes for Option C
(vs B) "Red is more eyecatching than the blue"
Votes for Option A
(vs C) "The white with red text is easier to read than the red with white text."
(vs B) "I think the white and red is more eyecatching than the blue"
4
35-49 White $60-100k College Female

Votes for Option C
(vs B) "I like both the red and blue covers, I like the colour red slightly more which is why I went with it. I would buy either if based solely on the title and cover alone."
Votes for Option A
(vs C) "I like the white cover a little more than the red cover, I think it pops out a little more."
Votes for Option B
(vs A) "I like the blue cover a little bit more, though honestly all the covers I have seen so far would do well."
5
College White 35-49 Male $30-60k

Votes for Option C
(vs B) "The red background looks better to me."
(vs A) "I prefer the red background."
Votes for Option A
(vs B) "The white background with red font looks better to me."
6
White $60-100k 18-34 Female College

Votes for Option C
(vs B) "The Red background looks a little more academic and believable"
(vs A) "My eyes just felt better reading C and it looked nicer."
Votes for Option B
(vs A) "The blue background is a bit more calming with all that text"
7
$0-30k High School Female 35-49 White

Votes for Option C
(vs B) "My eyes are drawn to the red more than the blue even though I think blue is prettier."
Votes for Option A
(vs C) "It is the easiest to read."
(vs B) "The colors draw my attention better and seem a bit more serious."
8
College Asian $0-30k Female 18-34

Votes for Option C
(vs B) "The colors, to me, are more attention grabbing."
(vs A) "I like the image and colors more, it stands out to me."
Votes for Option B
(vs A) "It stands out more."
9
18-34 Female White $30-60k Grad School

Votes for Option C
(vs B) "The red is more eye-catching and the blue background reminds me of elementary school textbooks."
Votes for Option A
(vs C) "The white background is still much more modern looking - but at the same time the red background is more eye-catching. In the day of internet book purchases I'm not sure if that is as big deal though."
(vs B) "The white background look much more modern. The blue background reminds me of grade-school softback workbooks - not a good memory to evoke if you want me to read your book!"
10
18-34 White College $30-60k Male

Votes for Option B
(vs C) "The blue background makes the words easier to read and is not threatening."
Votes for Option A
(vs C) "The red letters grab attention."
(vs B) "The white and read are more appealing."
11
18-34 White College $0-30k Male

Votes for Option C
(vs B) "Slightly better than the blue background."
(vs A) "The red background looks better."
Votes for Option A
(vs B) "Blue just does not fit with this cover."
12
White College $30-60k 18-34 Male

Votes for Option B
(vs C) "The blue stands out more to me and grabs my attention."
(vs A) "The blue stands out more to me and grabs my attention."
Votes for Option C
(vs A) "The red stands out more than the white and grabs my attention."
13
$0-30k 50-64 Female White College

Votes for Option C
(vs B) "The color on this one makes it even easier to read and very noticeable."
(vs A) "This one grabs my attention much more than the other one."
Votes for Option B
(vs A) "I think the color of the book stands out and is more eye-catching."
14
College Female White $0-30k 35-49

Votes for Option C
(vs B) "I think the coloring of c just looks more professional and serious"
(vs A) "The whitespace is unappealing, so C is perfect."
Votes for Option B
(vs A) "Even though I prefer the maroon color, the amount of white space is not as appealing"
15
Female $0-30k White High School 35-49

Votes for Option C
(vs B) "This is the best one so far"
(vs A) "Looks good, the other is boring"
Votes for Option A
(vs B) "I don't like the other color scheme, but this is too much white"
16
Male White $0-30k College 18-34

Votes for Option B
(vs C) "The light blue looks like something you would more likely see advertising for an online service. It makes me think of twitter and facebook."
(vs A) "The light blue is very welcoming and has a better color palette for something you want to invite people to attend."
Votes for Option C
(vs A) "I like the red background more behind the owl because it felt like the owl melted into the background of the other one."
17
Male 35-49 Hispanic College $0-30k

Votes for Option B
(vs C) "Playing favoritism here as blue is my favorite color. I think both colors help to convey the title of the book then just a plain white background."
(vs A) "The colored backgrounds help to bring out the font of the title. Unlike the cover in A the font doesn't really stick out compared to B."
Votes for Option C
(vs A) "I like the maroon back ground better as it helps to make the font stick out more and thus making it more eye catching."
18
35-49 White Male College $60-100k

Votes for Option B
(vs C) "Both are good, I prefer the blue"
(vs A) "Like the color, more eye catching"
Votes for Option C
(vs A) "The darker cover catches my eye more. White it so generic"
19
Male White College $30-60k 50-64

Votes for Option B
(vs C) "It looks more educational."
(vs A) "It is easier to read."
Votes for Option C
(vs A) "It looks more professional."
20
College White Male 18-34 $60-100k

Votes for Option B
(vs C) "I'm a blue fan, and it looks best."
(vs A) "The coloring jumps out at me more."
Votes for Option C
(vs A) "I like the bold look of the cover."
21
35-49 $0-30k College Hispanic Male

Votes for Option B
(vs C) "blue is easier on the eyes"
(vs A) "easier to read"
Votes for Option C
(vs A) "easier to see and read"
22
Asian Male College $0-30k 18-34

Votes for Option B
(vs C) "the cool blue is easier to look at and more calming"
(vs A) "the blue color background stands out more"
Votes for Option C
(vs A) "the background color frames the owl art and text more"
23
High School White 35-49 $30-60k Female

Votes for Option C
(vs B) "I prefer this darker background compared to this shade of blue."
(vs A) "I prefer the darker background in this option."
Votes for Option B
(vs A) "I prefer the blue background then the other choice."
24
White Male $0-30k 18-34 High School

Votes for Option B
(vs C) "I like the blue"
Votes for Option A
(vs C) "Looks better in white"
(vs B) "looks better in white"
25
Hispanic 18-34 $30-60k Male College

Votes for Option B
(vs C) "Much easier to look at then the red book cover."
(vs A) "This is easier on the eyes."
Votes for Option A
(vs C) "This looks cleaner than the other."
26
$100k+ College White Female 35-49

Votes for Option C
(vs B) "I like the red a little better"
Votes for Option A
(vs C) "I prefer the white a bit"
(vs B) "I prefer the white better"
27
College White 18-34 $30-60k Male

Votes for Option C
(vs B) "The red is easier on the eyes and more pleasant to look at"
(vs A) "The cover is more appealing"
Votes for Option A
(vs B) "The colors are easier on the eyes and its nicer to look at"
28
Female 35-49 $60-100k College White

Votes for Option C
(vs B) "Maybe because I like the color red over blue otherwise I am not sure if there is any advantage to blue vs red"
(vs A) "again I like the full color background"
Votes for Option B
(vs A) "I like the color of the book on the back ground"
29
Male 50-64 Asian College $0-30k

Votes for Option C
(vs B) "the blue reminds me of a school and not a business"
(vs A) "the contrast makes it seem a little less small press"
Votes for Option A
(vs B) "the blue reminds me of school and not a business"
30
$0-30k White 18-34 Female College

Votes for Option B
(vs C) "Blue is more wlecoming than red."
(vs A) "Blue is more inviting to the eye."
Votes for Option C
(vs A) "I am not a fan of the white background on A."
31
$30-60k 18-34 Female White College

Votes for Option C
(vs B) "This book cover design looks more interesting to me."
(vs A) "This book cover design is more eye-catching. I would be more interested in reading this"
Votes for Option A
(vs B) "I prefer this design because I think the colors look bolder."
32
College $30-60k White 18-34 Male

Votes for Option B
(vs C) "The blue is a nicer color and seems less harsh when you consider red and its connotation with economics"
(vs A) "the blue stands out more as well in comparison to a white book"
Votes for Option C
(vs A) "I think the deep red is more engaging and makes it stand out from other books of that type"
33
35-49 White High School $0-30k Male

Votes for Option B
(vs C) "the blue cover is less dull looking"
Votes for Option A
(vs C) "The clear cover seems the most worthy of all three - C is a bit dull"
(vs B) "the clear cover looks less like a kids book"
34
College White Male 18-34 $60-100k

Votes for Option C
(vs B) "Red is a dominant color"
(vs A) "Prefer the color"
Votes for Option B
(vs A) "I like the solid backed color"
35
$60-100k Male College White 18-34

Votes for Option C
(vs B) "Don't like the Blue"
(vs A) "Looks more legit."
Votes for Option A
(vs B) "Don't like the Blue"
36
35-49 White Female $0-30k High School

Votes for Option B
(vs C) "Honestly, I just like blue better."
Votes for Option A
(vs C) "The solid color is just a bit much."
(vs B) "A looks a little more professional"
37
Male $30-60k White College 18-34

Votes for Option B
(vs C) "I think blue goes with the overall look better then red."
(vs A) "I think using that shade of blue is much more attention grabbing then just all plain white."
Votes for Option C
(vs A) "Again, I think using a solid color instead of white looks much better."
38
College Female $60-100k 18-34 White

Votes for Option B
(vs C) "The blue looks great!"
(vs A) "The blue is the best."
Votes for Option C
(vs A) "I like the red background much better."
39
College 35-49 White $60-100k Female

Votes for Option B
(vs C) "More attractive colors."
(vs A) "More attractive colors."
Votes for Option C
(vs A) "More attractive design."
40
Male Grad School White $0-30k 18-34

Votes for Option B
(vs C) "The blue stands out more."
(vs A) "Blue is the best overall"
Votes for Option C
(vs A) "The red stands out more."
41
White $30-60k College Female 35-49

Votes for Option C
(vs B) "Red is a more active color"
(vs A) "Stands out more"
Votes for Option A
(vs B) "Cleaner, and I like red over blue"
42
White $30-60k College Female 18-34

Votes for Option B
(vs C) "Blue is better than maroon"
(vs A) "Blue is my favorite color"
Votes for Option C
(vs A) "I like the color better than just the plain white one"
43
35-49 $30-60k Male College White

Votes for Option C
(vs B) "The white looks better on the darker background. It's graphically the strongest."
(vs A) "The white-on-magenta makes a stronger impression."
Votes for Option A
(vs B) "The black-on-white makes a stronger impression than the white-on-blue."
44
Male $0-30k White 18-34 High School

Votes for Option B
(vs C) "The red is a bit too bold."
(vs A) "The blue is easier on the eyes."
Votes for Option A
(vs C) "I don't like either, but A is better. It's less dramatic."
45
Female White 35-49 Grad School $100k+

Votes for Option B
(vs C) "I prefer the blue color - looks more professional."
Votes for Option A
(vs C) "I prefer the red on white - the title stands out more."
(vs B) "I prefer the white background"
46
White Female 18-34 College $0-30k

Votes for Option B
(vs C) "seems more lighthearted because of the lighter color"
(vs A) "seems more lighthearted because of the lighter color"
Votes for Option A
(vs C) "seems more lighthearted because of the lighter color"
47
White Male 18-34 $100k+ Grad School

Votes for Option B
(vs C) "Blue still looks better and more of a problem solving color than red which I think is a stress color."
(vs A) "I like the blue and white background because it is easier on the eyes and I enjoy those colors. It also looks better."
Votes for Option A
(vs C) "If the goal is to solve blank page blues then the text in color makes more sense and will attribute to the solution in someones brain."
48
White Male $60-100k College 18-34

Votes for Option C
(vs B) "This one just looks a little more professional, so I feel like I would take it more seriously."
(vs A) "This one is just more colorful, which I like."
Votes for Option B
(vs A) "This one just has more colors overall."
49
College White $60-100k Male 18-34

Votes for Option B
(vs C) "more appealing choice"
(vs A) "more appealing choice"
Votes for Option A
(vs C) "more appealing choice"
50
College White $0-30k Female 35-49

Votes for Option B
(vs C) "B's design is more dynamic and stands out more."
(vs A) "The design of B feels more dynamic and colorful."
Votes for Option C
(vs A) "C stands out better and the cover pops more."
51
Female $60-100k College Black 50-64

Votes for Option C
(vs B) "I slightly prefer this one but I still don't like the color."
Votes for Option A
(vs C) "The white background is easy on the eyes."
(vs B) "It looks more professional."
52
Female $0-30k College White 35-49

Votes for Option B
(vs C) "I would most likely choose the blue color, mostly because blue is my favorite color."
(vs A) "Option B because blue is my favorite color, I like the boldness of the look, and it will look less worn and dirty after reading the book a few times."
Votes for Option C
(vs A) "I love the color of the cover, and the dark color would make it look less worn after multiple reads."
53
$0-30k White Grad School Male 35-49

Votes for Option C
(vs B) "I only see different colors and I prefer red."
(vs A) "I think the text pops out more on choice C"
Votes for Option A
(vs B) "I prefer red."
54
Male $30-60k College 18-34 White

Votes for Option B
(vs C) "i like blue more than red"
(vs A) "the blue cover stands out a lot more and is more eye catching and thus more appealing."
Votes for Option C
(vs A) "the owl stands off the background better"
55
Male White $0-30k College 50-64

Votes for Option B
(vs C) "blue is better"
(vs A) "blue is better"
Votes for Option A
(vs C) "white is better"
56
Female College $0-30k White 18-34

Votes for Option B
(vs C) "While I like both the blue got my attention first."
(vs A) "The blue is much nicer to look at and grabs my attention more."
Votes for Option C
(vs A) "The red makes gives the book title a less boring appearance."
57
College White $30-60k Male 18-34

Votes for Option B
(vs C) "Blue is a more pleasing background color in my opinion. It allows the text to my attention grabbing."
(vs A) "The white background makes the owl almost transparent in a way. I like the blue background, which still gives the owl its own color."
Votes for Option C
(vs A) "Once again, the whole lacks color. That is unappealing in my opinion."
58
Male 18-34 High School $60-100k White

Votes for Option B
(vs C) "Prefer blue to red."
(vs A) "I like the color scheme more."
Votes for Option C
(vs A) "Like the color scheme more."
59
Male $0-30k High School 18-34 White

Votes for Option B
(vs C) "I like the color more."
Votes for Option A
(vs C) "I like the color more."
(vs B) "The other looks really outdated."
60
18-34 White $30-60k Male College

Votes for Option B
(vs C) "Blue is a better color for this example"
Votes for Option C
(vs A) "colored background is better"
Votes for Option A
(vs B) "white background is easier to read"
61
$60-100k White College 35-49 Female

Votes for Option B
(vs C) "I prefer the blue color to the red, I feel it is more pleasing to the eye."
(vs A) "I prefer the colored background especially in the blue. It stands out more to my eye."
Votes for Option C
(vs A) "The red and black coloring calls more attention to the print and graphics. I feel like I would bypass the white version in a sea of covers."
62
White Male 18-34 College $0-30k

Votes for Option B
(vs C) "Blue looks better to me."
(vs A) "This color is much more attractive."
Votes for Option C
(vs A) "I do not like the plain white back ground."
63
College 18-34 $0-30k Male White

Votes for Option C
(vs B) "The red color really makes the words pop out."
(vs A) "The red color with white words looks a lot better."
Votes for Option B
(vs A) "The blue color with white words is very eye-appealing."
64
College $30-60k Male 18-34 White

Votes for Option C
(vs B) "The colors are bolder and I like the contrast"
(vs A) "I think it jumps out at me more with the red background"
Votes for Option B
(vs A) "The colors make me feel more comfortable and stand out to me more"
65
Female White College 18-34 $0-30k

Votes for Option C
(vs B) "It's more attention getting and red makes it seem more important."
Votes for Option A
(vs C) "I feel the white looks more professional"
(vs B) "I like them both, but feel that A looks a bit more professional and less like an amateur."
66
Black Male $30-60k College 18-34

Votes for Option C
(vs B) "Since there is no white for the simple look I guess red pops out the most"
Votes for Option A
(vs C) "Still going to go for the white cover for the simple look"
(vs B) "Because the book is talking about simple strategy we should go with the simple cover"
67
18-34 College Male $0-30k Asian

Votes for Option C
(vs B) "The red book really stands out more. It helps the marketing stand out a lot better than the blue. The red seems a lot warmer and approachable."
(vs A) "The Red and White Contract is really bright and is uncomfortable for the eyes."
Votes for Option B
(vs A) "The contrast between the red and the white feels really uncomfortable, while the blue seems less approachable. But I would still prefer the blue over the red."
68
$100k+ Female 35-49 White College

Votes for Option C
(vs B) "Ah, I like it better with white on red, that is a better combination than the white on blue."
(vs A) "Seeing the two together makes me want another color added in somewhere, but I am not sure what color. Maybe a slight shadow on the text. Something to add more dimension."
Votes for Option B
(vs A) "I prefer B, but It feels like the letters should be darker and not white on the cover. Like maybe either "Master..." or "A simple..." should be in red or black. "Pamela..." looks good in white though."
69
50-64 Female College White $0-30k

Votes for Option B
(vs C) "I like blue. It's calmer, gives a sense of getting the job done without being alarming. Red colors seem to indicate more severity and alarm. Like typing in all caps, it seems to be alarming."
(vs A) "Still like blue, the white with the red seems rather plain and maybe too simple."
Votes for Option C
(vs A) "If it has to have red, the full red is better than the white with red trim, in my opinion."
70
White $30-60k Male 18-34 College

Votes for Option B
(vs C) "Blue color is more attractive, easier to read"
(vs A) "More eye-catching color"
Votes for Option A
(vs C) "Much easier to read"
71
White $0-30k Male 18-34 College

Votes for Option C
(vs B) "The blue background seems more educational, while the red background seems more success-oriented."
Votes for Option A
(vs C) "Both covers are equally striking, but the white background is more authoritative."
(vs B) "The white background is more authoritative."
72
College White $0-30k Male 18-34

Votes for Option B
(vs C) "Looks more professional and safe"
Votes for Option A
(vs C) "More eye catching and pops"
(vs B) "Sleeker design and catches your eye more quickly"
73
18-34 High School $30-60k Female White

Votes for Option B
(vs C) "The color attracts my eyes more"
(vs A) "More eye catching"
Votes for Option A
(vs C) "The text is easier to read"
74
18-34 College White $0-30k Male

Votes for Option B
(vs C) "I like the color blue more than red, red is too intense"
(vs A) "I like the colored background and prefer blue to red"
Votes for Option C
(vs A) "The darker background on the title helps differentiate it."
75
White $30-60k Male College 35-49

Votes for Option B
(vs C) "Blue is more catching to my eye than red."
(vs A) "White backgrounds do not stand out whatsoever."
Votes for Option C
(vs A) "Red background is far more eye catching than white."
76
$100k+ Male 50-64 College White

Votes for Option B
(vs C) "both good but slightly like blue better"
(vs A) "I like the blue color better"
Votes for Option C
(vs A) "I like the red color better"
77
College 18-34 Female $30-60k White

Votes for Option B
(vs C) "The Blue color is softer and warmer on the eyes."
(vs A) "I like the blue background. Blue is generally calming"
Votes for Option C
(vs A) "I really like the bold red background with the White lettering better."
78
White $0-30k Female 50-64 High School

Votes for Option B
(vs C) "Just the color of the front page is more appealing."
(vs A) "The color blue is more eye catching."
Votes for Option C
(vs A) "The front page is more appealing and eye catching."
79
College $0-30k Male 18-34 White

Votes for Option C
(vs B) "C is the better choice because the Red looks better for the description of the book."
(vs A) "I liked the filled in color look over the plain white look."
Votes for Option B
(vs A) "I prefer the look of B, it is more attractive with colors that pop more than the choice of A."
80
College Hispanic $0-30k Female 18-34

Votes for Option B
(vs C) "I feel like the color blue makes the information pop out more than just the illustrations."
(vs A) "I like the combination of the blue background with black and white coloring. The best option in my opinion is this combination as it pops the text and the illustration."
Votes for Option A
(vs C) "The red outline is better than the full red color and with the white background it seems like the text is readable. The solid red background makes the text seem more hidden."
81
35-49 Asian Male $100k+ College

Votes for Option C
(vs B) "Better contrast and it's eye catching for sure."
(vs A) "Better contrast and it's eye catching for sure."
Votes for Option B
(vs A) "Seems like a better color than the common red on white that they used before."
82
College $30-60k Male 18-34 White

Votes for Option B
(vs C) "I like blue more than the color red. They appear to be the same book."
(vs A) "I like the color blue more."
Votes for Option C
(vs A) "The colored in option appears more professional."
83
Grad School White 35-49 Female $60-100k

Votes for Option C
(vs B) "I think the red cover conveys more of a sense of urgency or of quickness. In reading this book, I would want quick answers as to how to attract an audience and the red does a better job of conveying that."
(vs A) "I slightly prefer C only because A reminds me of a textbook. I would worry that C would read like a textbook rather than a book to help me. The brighter red cover of A seems more attention grabbing to me and more like a book for me to use rather than a textbook for me to read. This is a very slight preference for me."
Votes for Option B
(vs A) "It's a very slight choice for me to go with the blue cover rather than white cover with red printing. I just think a white cover is more mundane and conveys a sense of textbook - like reading."
84
College 35-49 Female $30-60k Asian

Votes for Option B
(vs C) "I slightly prefer option B because the blue cover seems more professional and objective. The red cover seems exciteable, like it's trying to draw more attention to itself based on its color rather than its content. Blue seems more information-based."
(vs A) "I prefer option B. White seems sparse compared to option B, and seems less "well-made" or like it was put together on a small budget."
Votes for Option A
(vs C) "I slightly prefer option A. White seems more professional and objective than red, which seems to draw attention to itself based on its color."
85
White $30-60k 18-34 College Female

Votes for Option C
(vs B) "C is less intimidating. The colors in B are more distinct and bold (in a bad way)."
Votes for Option A
(vs C) "A is easier to read than C"
(vs B) "B is bolder, but A is more sleek and less intimidating."
86
18-34 $0-30k Male College White

Votes for Option B
(vs C) "Choice B seems less intimidating and angry than option A."
(vs A) "Option B is easier to read."
Votes for Option A
(vs C) "Option A is less intimidating than option C."
87
Female $0-30k College White 18-34

Votes for Option C
(vs B) "Red pops and is more attention grabbing."
Votes for Option A
(vs C) "I think the white background makes it easier to read the cover"
(vs B) "I prefer the white background."
88
18-34 High School White $0-30k Male

Votes for Option B
(vs C) "I like white on blue more than white on red."
(vs A) "I like the color palette of B more."
Votes for Option A
(vs C) "Title stands out a bit more with this one."
89
Female High School White 18-34 $60-100k

Votes for Option B
(vs C) "I like blue :)"
(vs A) "I thought I liked white but now I think blue is better when I look at them together."
Votes for Option A
(vs C) "I like the white background"
90
18-34 High School White $0-30k Male

Votes for Option B
(vs C) "I like the color of the cover better."
(vs A) "I like the color of the cover better."
Votes for Option C
(vs A) "I like the color of the cover better."
91
35-49 Grad School White $0-30k Female

Votes for Option C
(vs B) "The reddish color looks better."
(vs A) "same as last time. I prefer the reddish color."
Votes for Option B
(vs A) "I like the color on the cover. the other one looks unfinished"
92
White High School $0-30k Female 18-34

Votes for Option C
(vs B) "red stands out, looks more important"
Votes for Option A
(vs C) "the red is there, but the white looks cleaner than the all red."
(vs B) "the read comes across as more serious than the blue."
93
18-34 College White $60-100k Male

Votes for Option B
(vs C) "Blue feels lighter"
Votes for Option A
(vs C) "The white background feels more professional."
(vs B) "White background is more professional"
94
35-49 High School White $0-30k Male

Votes for Option B
(vs C) "Since they both contain the same content, I went with what was more appealing and drew me to it. The blue background grabbed my attention first."
(vs A) "Each book has exactly the same text, I just chose the book that would stand out the most to me in the store. The blue, white, and black colors seem to catch my attention more, drawing me towards that book."
Votes for Option C
(vs A) "Once again, I chose option C because the red background grabs my attention a lot more than the plain white background on the other book."
95
18-34 College White Female $30-60k

Votes for Option B
(vs C) "The blue background contrasts much more gently than the red background"
(vs A) "I generally prefer blue to red"
Votes for Option C
(vs A) "I prefer the gentler contrast with the red background"
96
35-49 College White $60-100k Male

Votes for Option B
(vs C) "I prefer blue as a color to red- the red looks aggressive and the blue looks more soothing as a color. That appears to be the only difference in the books."
Votes for Option A
(vs C) "The red text against the white background pops much better than having a red background."
(vs B) "I like the blue as a color, but the red text makes this book stand out against the white background"
97
Male 18-34 $30-60k Asian College

Votes for Option B
(vs C) "I strongly prefer B because the color scheme of the book seems more calm and subtle to me. The other option that was red seemed too excitable and aggressive."
(vs A) "I strongly prefer B because the color scheme is something I enjoy more than the other option."
Votes for Option A
(vs C) "I prefer option A more because the design looks more sleek to me. It seems to get the message across that it's own design is good at marketing."
98
Male 18-34 $30-60k Asian College

Votes for Option B
(vs C) "The blue background is less "harsh" on the eyes"
Votes for Option A
(vs C) "The white, simple background makes the text seem to pop at you."
(vs B) "Option A's white background makes the text easier to distinguish and grabs your attention"
99
Male 18-34 $100k+ Asian Grad School

Votes for Option B
(vs C) "Blue is my favorite color."
Votes for Option A
(vs C) "I don't like maroon on a book cover."
(vs B) "I like the white background on a book cover. It is elegant."
100
Female 18-34 $0-30k White College

Votes for Option B
(vs C) "Blue background feels more inviting than the red one. Less harsh."
(vs A) "Contrast is better. White text is nicer to read."
Votes for Option C
(vs A) "Color contrast in more attractive to the eye. Very important for a book describing marketing. The white text stands out a lot more."
Loading