Perhaps add some more color to it, it seems a bit on the drab side

Looks pretty interesting, the homepage is a little blocked out however

I love the nurturing feel of the site. I think the sold out product should be hyperlinked. I think the site is succinct.

I really like it as it is but maybe instead of a static new arrivals section I would like to see one that scrolls through the options automatically or lets me scroll through the options. I would also like to see "Wild Baby" at the top a little larger and the search box a little smaller (or maybe just more subtle?). Otherwise I think it's a very appealing natural baby store site

What I thought when I looked at the Home Page was, what is this site about? Had to look at the various links to determine what the site was about. If there was a tag line below the name 'Wild Baby' describing the site it would make it more compelling. Something like ' An Organic Baby Store' or something along these lines.

I'D ADD MORE REAL BABIES WITH THEIR PRODUCTS. NO ONE CAN RESIST A CUTE KID AND A CUTE TOY!

It needs more color. Even though its mainly Organic but brighter colors are more inviting and to me, would make someone shop more

This is one of the most boring baby sites I have every seen. The brown color is so dull and not happy at all and upcycle cotton....what is that? Used baby linens? The part with yellow duck is colorful but the rest is not interesting and the sold out poncho is weird. This needs more color and what is so wrong with being a boy or a girl? When I was having my baby girls, I liked the cute baby girl stuff and the pinks made me eager to buy things! Beige is not the color anyone I know....and I have a bunch of hippy friends....would ever put their kid in. Looks like dirty baby clothes that were white and you washed in a weird load of laundry.

One, I would take away the "What people are saying" and move it to a tab of reviews. It reminds me of an infomerical when they are right there like that. Just have a tab by the About Us that says reviews and leave it at that. Having that on the front page makes me NOT want to look even anymore and I would definitely not buy. I like the organization of the page, but it does not pop. I want to fall asleep looking at it. It's tailored for kids...well, it's dull. You can add some color here and there. I understand the neutral colors but it's very boring.

Well, the one thing I noticed is that most everything is of beige color. It seems boring and like the page is empty feeling.

definitely the colors. it looks like a site that sells childrens things and the colors are drab, dull and boring. to catch my interest, it needs to definitely be using nicer more eye catching colors.

Nicer colors, sorry, but taupe is very dull and boring. The About Us should be listed in a brief paragraph to tell the consumer about the website/products. Website needs to appear more uplifting, use more vibrant colors or fonts.

If I was to improve this website, I would make less empty space on the right side and the left side. I would also make it a bit more colorful so it's stand out more ... right now the home page comes off as being mainly white and beige. It looks very professional, however, is not as eye catching as it could be.

I think the website looks pretty great as it. The products on the homepage are compelling as is. I would change the brown/beige color. I believe you are going for a gender neutral approach but this particular color against the products just make the page look dull. Choose a color such as green or even an aqua blue that is bright and vibrant and welcoming feeling

No I wouldn't

It's very cute but a little boring. Maybe make it more colorful, add more photos or some kind of animation to make it more visually dynamic.

Nothing it is adorable the cute little tiger and bear are so cute, and the baby is adorable too. I would live it as is, the page is perfect.

I would change the background colors to a brighter vibrant color. I'd also add some animation on the logo or icons, maybe a slideshow or cute cartoon characters.

I would make the header image interactive with an animation. I would also make the product images reactive to the cursor to compel the user to click on the image more and increase the odds of that user making a purchase when visiting the website.

I don't think I'd have the "new arrivals" section take up so much space. Unless someone is a regular visitor to the site, new arrivals don't mean anything to them. I would replace that large area with categories for shopping that customers could click on

Keeping the affect of each of the photos the same. Some are bright, others are more opaque.

I feel like there should be more colors even if there neutral on the homepage. The site name is good and it describes that it is organic. I would put a more example items for all of the category instead of listing a lot of separate things under the new arrivals. It looks kind of plain with just one balance bike or plush pal on the button to go to that section. I would also think that its a good idea to add more about the up cycled process or where you source your material from on the web page because that is your main customer base.

I really like it as is, but perhaps a more dynamic background color or videos.

I would add more color and contrast. Right now, aside from the purple stuffed animal, everything mutes together. There is too much beige and white. I get that they were going for an organic feel but it is king of boring and basic

It is cute but maybe some baby graphics in the same color. Or stuffed animals.

this is actually a very cute site and i liked almost everything about it! Though if it was me i would add more color to the background...maybe some bright yellow to off set the tan and bring more attention in!

Pictures with children

It looks very well laid out and easy to use. What usually compels me order from a website is a first time customer discount or some sort of freebie. The tanish brown color doesn't really catch your eye and compel you to shop, so maybe a bit brighter colors?

i think the background is kind of dull. it needs color like baby colors. it needs pastel colors like yellow, blue and pink to be more inviting. People want to be wooed and feel the need to buy the items. I also think you could make the photos of the stuffed animals more vivid., Everything is just kind of bland.

i think the background needs more bright colors. the beige and brown just doesn't seem uplifting. it doesn't really make me want to buy something. i like the products for sell. just need more color.

Website looks cute but bland, I think it needs more color.

I would change the color scheme of the website design. The beige color it is now isn't fun and playful like a website designed for kids products should be. I would look into brighter colors like blues and yellows.

I would do away with the blue background that is used throughout the homepage. I like the brown used on the top but the blue is just kind of blah. I would choose a happier color. I would also shrink down the pictures of the products a bit, so maybe you could include more. The pictures just seemed a bit large to me. Other than that i really liked the layout.

I would change the color scheme. The tan color is very bland and forgettable.

the colors of the page right now are somewhat dark and depressing, i feel like if the coloring was changed it would look a lot better. also could make the font a little bit bigger and it would make it so much easier to read.

This homepage looks great! I am interested. The only thing I can think to add would be a touch more color and I noticed that several items on the homepage are listed as "sold out" (that is annoying). If they have a rewards program, I would make that more prominent also.

I really like the color scheme as it makes me think of natural items, but I would show a variety of items, like in demand items, not just stuffed animals. I would also throw in some more natural colors like sage.

The site is super cute, but I'd change the darker blue panel behind the New Arrivals and best sellers to a lighter blue or more transparent, because it almost looks shadowed or like it's faded out and not available. Hope that makes sense.

the website name and products offer are misleading..if i searched that I would be expecting more of a website for kids that was not so much stuffed animals. on the other hand the pics and color scheme are very muted and are kind of boring.

I don't really like the coloring of it, it just looks brown/beige and that's not really a color that pops. Also, the new section is duplicated, which isn't very appealing.

I would add more colors such as pink and blues to make it stand out

I think it looks great but I would have a coupon code pop up especially for first time users, this will compel them to buy for the first time and when they see the quality they will come back. Maybe include more reviews.

It currently has too much white space on very beginning area where Hello is. Loosing the white pace ould make the hello and the pics of categories bigger.

I kind of think that there should be a baby for the "mascot" of the page, since the name is Wild Baby. I think a baby dressed as a Tarzan type character would be cute.

I wouldn't change a thing about the website, very warming, ecological friendly which is great for the products she sells. I really like the website and if I was pregnant I would definitely check out more of the website.

Nothing. The homepage is great! Color a bit drab but that's it

I would change the highlighted color border from a drab tan to something like a brighter green.

I like the site but I feel the site is not very welcoming. It's very plain looking. I would prefer it to be able to draw people in and make the site more welcoming. The site itself has a cheap feel to it.

I think getting the popup about push notifications right away when you open the page is annoying. If I was visiting the page on my own to shop I would have closed the website, I think getting a popup like that the second you visit a page is aggressive. As far as the appearance of the page I think it is too neutral in color. The beige color is underwhelming and somewhat boring to look at. With a URL like wildbaby you would expect the website to be upbeat and colorful, and it is the opposite. The layout of the website looks good, but the gray and beige colors would look better if they were changed to something more bright and engaging.

It needs to be more colorful and children added to the page. Diversity rocks as well so everyone wants to buy the products your selling. I think these ideas would make this page super compelling.