Which book cover for husbands wanting to improve their marriage is more appealing?

20 Responses to Option A

better

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Looks more serious

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This seems more "masculine" and part of an independent journey, men might be more drawn to it.

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i could never ever see a man buying the cover of option b

#20

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I like the look of this one better.

#21

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I like the lone man since the book is about SELF improvement.

#23

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Option A looks more " manly" and I can see more men purchasing it.

#24

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This cover looks more professional and serious - it makes me think that this book will have some good ideas and advice.

#27

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Option A looks a lot more modern. Option B looks like it's a fiction book, and likely a fiction book for women.

#29

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Option A seems more reflective on improving yourself, and making yourself a better husband. Option B doesn't seem very self-reflective.

#31

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man

#32

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i like the man alone looking for his identity

#33

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I think Option A portrays a better image of a man looking for this type of book. The mood better portrays most men's marriages and doesn't imply a rosy picture of running through a meadow. Option A is more realistic and would give me a better sense that the subject matter is more useful and realistic for things I could use in my own marriage. Option A would definitely be more likely to get a second glance from me than Option B.

#36

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This one!

#37

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The man on the road appears troubled, like I'm sure the men looking to purchase this book are. The road symbolically represents the book in offering the man a path on which to follow to resolve his marriage. This image resonated better with me than option B.

#38

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very modern

#42

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I like option A. It looks more compelling.

#43

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Looks more purposefull

#44

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More to men's like

#45

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the cover and message look more realistic

#49

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30 Responses to Option B

Sounds good

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B looks more positive.

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A guy looks lost and lonely. B guy looks like he's going to get some.

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It looks more inviting and interesting.

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Seeing happy people on the cover would make me more likely to buy it.

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The happier cover is better.

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more activit

#10

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Looks more interesting

#11

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Option B makes the man and woman look HAPPY! It would definitely be eye catching a good book cover.

#12

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Shows a happier marriage

#13

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I like the fact that is shows a couple. Makes you want to be that couple and to buy the book if you want to be a better husband.

#14

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Showing a couple together better reflects what the book represents.

#15

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the cover looks more creative and has a softer more pleasing image and color scheme.

#16

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The picture is more encouraging.

#17

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I like the idea of a clearly happy husband on the cover who may have had success with the plan.

#18

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B. is the winner hands down. Great picture and a very attractive lady on the cover.

#19

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Because a man walking alone down a road does NOT inspire confidence in marriage advice!

#22

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This one shows both spouses

#25

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I like this layout more.

#26

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I like the colors more

#28

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It looks so much more optimistic

#30

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better

#34

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B is more intriguing and more professional

#35

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Option A has got nothing to do with marriage, however Option B would only appeal to a straight male.

#39

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The color palette on this one draws the eye.

#40

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looks happier

#41

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It seems more uplifting

#46

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The cover looks more optimistic and less cluttered.

#47

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The image looks more inviting.

#48

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Other one looks lonely and depressing

#50

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Poll results

Which book cover for husbands wanting to improve their marriage is more appealing?

Answer Attributes

Age range

Gender identity

Options

Personal income range

20 Responses to Option A

30 Responses to Option B

Demographics