Poll Results

 Dec 8, 2016
 Private
 How is this scored?

Which marketing message is more compelling for an audience polling service?

50 RespondentsGeneral Population

Option A

Avoid the white-knuckle moment of launching a marketing message that you never really tested.


Score: 30
45 votes
Option B

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.


Score: 68
102 votes
Option C

Customer insights so quick and easy, you’ll actually look forward to testing.


Score: 60.67
91 votes
Option D

Trade your mountains of raw data for clear insights that actually get you informed.


Score: 41.33
62 votes

Option B is the winner of this round-robin tournament, winning 68.0% of votes in head-to-head matchups among an audience of 50 respondents.


Votes Won Per Matchup

Matchup Option B Option C Option D Option A
Summary
102 / 150
91 / 150
62 / 150
45 / 150
A / B 36     14
A / C   37   13
A / D     32 18
B / C 29 21    
B / D 37   13  
C / D   33 17  

A vs. B
Option A vs. Option B
OptionVotes
Option A14%
Option B36%
A vs. C
Option A vs. Option C
OptionVotes
Option A13%
Option C37%
A vs. D
Option A vs. Option D
OptionVotes
Option A18%
Option D32%
B vs. C
Option B vs. Option C
OptionVotes
Option B29%
Option C21%
B vs. D
Option B vs. Option D
OptionVotes
Option B37%
Option D13%
C vs. D
Option C vs. Option D
OptionVotes
Option C33%
Option D17%
A 14 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

vs.
B 36 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

# 14 Comments For A
1
A is more succinct - B feels a bit long.
2
Option A is a little more compelling.
3
Fewer words, stronger imagery.
4
I think avoiding mistakes is very important
5
SOUNDS A LITTLE BETTER
6
Option A seems more real, adds feeling.
7
This one is better to me
8
With things going viral for all the wrong reasons lately, I can see the appeal of Option A.
9
Option A has a better attention getting headline, it doesn't come off as formulaic. Option B comes off too canned and overused.
10
The other one is too long.
11
Message A advertises the service as a potential way to avoid a headache
12
The wording is more attention grabbing and interesting.
13
This option sounds more exciting and makes it seem as if you can not afford not to use the product.
14
B is compelling because fast and in-depth data is good. But it still doesn't tell me HOW. Option A tells me that I will avoid white knuckle moments and this is what I want to do.
A 13 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

vs.
C 37 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

# 13 Comments For A
1
Option C is a little too vague.
2
Option B - no one really looks forward to the actual testing process.. I like the lighter approach.
3
PROBABLY THE SECOND BEST
4
"White-knuckle moment" makes sit up and take notice.
5
This speaks to me more
6
It sounds interesting.
7
sounds like something more fun
8
Option A makes the service seem way more valuable for a business
9
It's more exciting to read and just more interesting.
10
The wording is more descriptive and exciting. It makes me feel like I need the product.
11
A wins again because it really puts me, the potential client, into a believable scenario I want solved for me.
12
I don't like either so option A is the least bad option
13
This option tells you what not to do to be successful. I like that.
A 18 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

vs.
D 32 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

# 18 Comments For A
1
Option A sounds more compelling.
2
The white knuckle language is so much clearer.
3
Trading mountains is impersonal. Avoiding stressful moments is good
4
A funnier perspective when it comes to the anxiety of releasing a marketing message.
5
Don't love either nut A stays slightly more on business point
6
White-knuckle I think is something maybe people can relate to.
7
The "white-knuckle moment" phrase really jumped out at me and made me take notice.
8
A strikes fear into the customer. Grabs your attention.
9
This is a great one
10
Out of these two options I like Choice A better as I can understand that kind of thinking.
11
It's more descriptive.
12
I don't like Option D-I had to read it a couple times to get the point.
13
I prefer option A's emphasis on the service helping you avoid stress.
14
It's just more interesting to read and more grabbing.
15
I prefer this wording that seems intense and exciting. It paints a clearer picture of what you might need.
16
if i have never tested it or do not believe in my marketing message i will avoid it at all costs.
17
Option A is more relatable as it makes me visualize what it feels like to send that untested message and makes me calm thinking I can avoid this feeling.
18
With this choice you get a solution to the issue.
A 14 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

vs.
B 36 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

# 36 Comments Against A
1
An easy to understand description of exactly what you do.
2
White knuckle is a bit over the top.
3
B is upbeat, learn what the customer thinks in their own words, love that part. A is more negative.
4
It just seems more cleaner and gets the message across better.
5
option B focuses on results with a positive context
6
The other option doesn't make much sense to some people, and they may misinterpret it.
7
Option B sounds more professional and is much easier to read at first glance. I think people interested in this type of service would get Option B faster and would have more confidence that it works and would be useful.
8
Choice B is pinpointing at the important feedback you want to receive from the audience.
9
Makes more sense to me.
10
I'd really like to know what the audience thinks about in detail. It's more personal.
11
B Seems to be more specific, an insight into the audience that matters.
12
this one fits the topic
13
Option B he best yet as it describes the business solution offered
14
Option A is too amateur sounding.
15
Results connect with me more than consequence.
16
I like how option B mentions a generic product, not just a marketing message.
17
Nothing more valuable than consumer product feedback.
18
I prefer B. It sounds more likeable and trustworthy.
19
Option B is clearer in describing what it will do as opposed to option A
20
Much more coherent and pointed - easier to comprehend.
21
B is so awkwardly worded and hard to say, but A feels like you did nothing. I did something, it just wasn't with you.
22
It sounds nice.
23
I don't think this scenario really needs the 'white knuckle' moment analogy
24
It's better to know your customer's feelings about your products instead of a general statement or percentages.
25
More professional and appealing to me
26
sounds different and unique
27
I would choose B since hearing what my audience wants will allow me to supply it to them rather then me blindly showing them things.
28
Option B is excellent, and option A is not. Do not like the negative reference used in A at all.
29
lets make it more on point
30
Professional and they offer a personalized service.
31
I picked B since I don't know what white-knuckle means.
32
Gets me more hyped and I don't like the word white-knuckle
33
i did not understand the white-knuckle term.
34
it make it sound faster
35
I like how you get feedback from your audience with in-depth understanding.
36
Option B provides more information about the product.
A 13 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

vs.
C 37 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

# 37 Comments Against A
1
So far C is my favorite, it just has a really nice ring to it.
2
I'm not a fan of the "white-knuckle" description.
3
I like fast and easy.
4
Option C is more upbeat. The "white-knuckle" comment in A is a bit negative.
5
I think it gets the point across much clearer.
6
The product seems more unique, although i do like that "white knuckle" image in the other one.
7
option C message is positive and encouraging
8
It makes more sense verbally
9
I think Option C sounds better and more professional. I think it is a better example of what you can get from this service and would make people think the service will provide the information they want and quickly.
10
positive on "consumer insights"
11
Prefer C because the customer's view is very important.
12
This is more descriptive of the service.
13
The other one doesn't really reassure me, but the other one makes me feel like it has a secret by using the word insight.
14
this one would make me want to learn more
15
Option C is more direct and to the point in more concise message
16
Option C is clear and concise.
17
I think ease of use is more relatable.
18
Quick and easy wins the day, to the point and shorter.
19
Slightly C. Simplistic. Sounds easy.
20
Definitely C. It sounds enthusiastic and trustworthy.
21
Not crazy about either option but if I have to choose it would be C.
22
This one sounds like more fun, which is always a plus in my book.
23
C is so catchy and clever
24
Choice A seems accusatory to me now after reading this one again. Maybe it's just me though.
25
A isn't clear. B is concise and to the point.
26
Option C is short and to the point, much better at articulating the benefits. Option A doesn't provide the same bump in value to me.
27
Really good, really clear.
28
The message is short, simple and portrays the experience of using the service rewardable.
29
This just grabs me better.
30
Quick and easy allows me to make adjustments to my marketing.
31
White-knuckle, is just a no, plus the other aspect of this insinuates that nothing was tested. Really tosses a negative assumption towards the potential client. Not a good idea. C is the winner.
32
mixed message on it
33
it's in plain language
34
Somewhat feels good when reading and I still don't like the word white-knuckle
35
friendly and simple wording.
36
it makes it sound easy
37
This option C does not invoke feelings of fear or nervousness like the others.
A 18 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

vs.
D 32 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

# 32 Comments Against A
1
I like simple, succinct messages for marketing stuff, this tells you exactly what it does with nothing fancy.
2
This is a great description.
3
White knuckle is just too much.
4
I don't like the "white-knuckle" comment in A. It's more negative. I want a message that's upbeat and positive and D has that.
5
I still like this description better because it is well-written.
6
option D has positive and straightforward language
7
Mountains of data sounds like a lot, so this one's ok.
8
Option D sounds more compelling and tells me more about what the company can actually do for me. It also sounds more useful and that the info you get will provide the information you really want/need. I think Option D would grab a wider audience of people looking for this type of service.
9
Choice A doesn't really say how it would help you as compared to D where you'll get "insights that actually get you informed."
10
This makes it clear what the service does.
11
Sometimes data can be overwhelming and to offer to make it easier to digest is appealing.
12
BOTH ARE MY FAVORITES
13
this one seems interesting to click on
14
Please tell me people don't actually not test! Lol.
15
I don't think an untested marketing plan sounds very commonplace.
16
I prefer D, only because A makes it sound like I don't know how to run my own business.
17
Again, With the 2 choices given I prefer D.
18
Close, but this one inspires me to try the app out more.
19
D has such great imagery
20
Option D has a better tagline and message compared to Option A. Option D presents a picture that makes more sense.
21
It reads a little bit more clearly and concisely.
22
It's better to use data to your own companies benefit and know what to do with it.
23
I think this is clear and more professional sounding
24
sounds more fun to me
25
Oh that's easy. Implication of providing useful information trumps the accusation used in option A. It assumes nothing was ever tested. Kind of too negative.
26
message is very clear
27
Simple, to the point, and easy to understand what the service is.
28
prefer the language - it's more clear
29
I don't like the word white-knuckle. It feels inappropriate.
30
the terminology in the alternative is not easy to understand.
31
anything that does not say white knuckle" is good
32
This option is based more on results than feelings.

24 Unique Respondents Voted for A

Gender
Trait ValuePercentage
Male (54%)54
Female (46%)46
Age
Trait ValuePercentage
3-17 (0%)0
18-34 (58%)58
35-49 (33%)33
50-64 (8%)8
65+ (0%)0
Income
Trait ValuePercentage
$0-30k (17%)17
$30-60k (42%)42
$60-100k (25%)25
$100k+ (17%)17
Ethnicity
Trait ValuePercentage
White (88%)88
Black (0%)0
Asian (8%)8
Hispanic (4%)4
Other (0%)0
Education
Trait ValuePercentage
High School (13%)13
College (71%)71
Grad School (17%)17
B 36 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

vs.
A 14 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

# 36 Comments For B
1
An easy to understand description of exactly what you do.
2
White knuckle is a bit over the top.
3
B is upbeat, learn what the customer thinks in their own words, love that part. A is more negative.
4
It just seems more cleaner and gets the message across better.
5
option B focuses on results with a positive context
6
The other option doesn't make much sense to some people, and they may misinterpret it.
7
Option B sounds more professional and is much easier to read at first glance. I think people interested in this type of service would get Option B faster and would have more confidence that it works and would be useful.
8
Choice B is pinpointing at the important feedback you want to receive from the audience.
9
Makes more sense to me.
10
I'd really like to know what the audience thinks about in detail. It's more personal.
11
B Seems to be more specific, an insight into the audience that matters.
12
this one fits the topic
13
Option B he best yet as it describes the business solution offered
14
Option A is too amateur sounding.
15
Results connect with me more than consequence.
16
I like how option B mentions a generic product, not just a marketing message.
17
Nothing more valuable than consumer product feedback.
18
I prefer B. It sounds more likeable and trustworthy.
19
Option B is clearer in describing what it will do as opposed to option A
20
Much more coherent and pointed - easier to comprehend.
21
B is so awkwardly worded and hard to say, but A feels like you did nothing. I did something, it just wasn't with you.
22
It sounds nice.
23
I don't think this scenario really needs the 'white knuckle' moment analogy
24
It's better to know your customer's feelings about your products instead of a general statement or percentages.
25
More professional and appealing to me
26
sounds different and unique
27
I would choose B since hearing what my audience wants will allow me to supply it to them rather then me blindly showing them things.
28
Option B is excellent, and option A is not. Do not like the negative reference used in A at all.
29
lets make it more on point
30
Professional and they offer a personalized service.
31
I picked B since I don't know what white-knuckle means.
32
Gets me more hyped and I don't like the word white-knuckle
33
i did not understand the white-knuckle term.
34
it make it sound faster
35
I like how you get feedback from your audience with in-depth understanding.
36
Option B provides more information about the product.
B 29 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

vs.
C 21 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

# 29 Comments For B
1
This one doesn't sound gimmicky in any way.
2
Option B is a little more interesting.
3
Learning how the audience thinks, in their own words, is quite appealing.
4
I think it is grammatically better.
5
The description actually shows what the audience will do
6
I think Option B is what people want and gives a more personal feel to what people would get from this service. I think Option B exemplifies the human aspect of this type of service and would make people more confident that they would be getting legitimate and useful feedback, which would make them more willing to check deeper into what the service offers.
7
Implies you will get something ... fast
8
Marketers want in depth information of what customer's think and feel about their products.
9
Sounds more professional.
10
The insights are in the customers own words; No third party mucking it up.
11
I'm not a fan of the "looking forward to (a thing that no one really looks forward to)" I like that B is accounts from a relevant source.
12
A LITTLE BETTER
13
this is more appealing
14
Both are OK, but again Option B lays out the case best
15
The thought of anticipation of testing doesn't really connect with me.
16
Option B talks about your product making the statement more personal.
17
B is the big winner. Draws you in and it's valuable info.
18
It explains what you will be getting out of this option; compared to the other.
19
This one is close, I like the well rounded statement on this one a bit better.
20
This is the ideal choice
21
Option B tells me everything I need to know about the company without trying to be funny.
22
It sounds way better.
23
More professional and appealing
24
I would rather hear from them in their own words about how they like a product. quick and easy may only be numbers not actual information.
25
C is okay, and does get the point across, but lacks teeth. Option B is emphatic and has teeth.
26
C is too passive. B wins here because it tells me what I am getting and how fast I will get it to solve my issue.
27
Easy to understand what the service is.
28
I like the description better and it feels more organized.
29
I just like the positive, dynamic wording of this message much better than the other choice.
B 37 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

vs.
D 13 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

# 37 Comments For B
1
I like this description. It tells me exactly what you do without a bunch of nonsense.
2
Mountains of raw data must be hard to collect.
3
Option B explains the benefits of the service a little more clearly.
4
I prefer B because it tells me where that raw data is coming from - my customers!
5
This one seems a little more professional.
6
Neither is compelling but "in their own words" seems better
7
This one is probably the best out of the bunch. It's descriptive and meaningful.
8
I think Option B is worded better and is clearer about what you can expect to receive from this type of service. When people think about using this type of company, Option B better exemplifies what the expect/need. I think Option B is more compelling and would get more people to look into what they might get out of this service.
9
Again - "trading mountains" seems impersonal. Getting something fast is always a plus
10
An in-depth understanding of what customers think is extremely important to marketers.
11
More to the point.
12
The other one doesn't really make you think the information is coming from people.
13
I like that it highlights that these are thoughts from the source, seems a bit more informative.
14
this is more appealing to me
15
Option B much better. don't like the mountains of data wording at all
16
I think this message gives a clear idea about what the service does.
17
Option B seems to have a more direct and clear message.
18
Again quite valuable for a business
19
I prefer Option B. It sounds more universal and convincing.
20
Option B is more personable than Option D
21
This one tells it like it is to a person of my sensibilities.
22
More people would understand this
23
I simply prefer Choice B slightly better.
24
It has good sounding copy.
25
Option B is clearer. When dealing with information, I'd want the facts, not metaphors like option D offers.
26
Focusing on the consumers of a product is always best.
27
I like the professional look and how grabbing this is to me.
28
I like option B's emphasis on the audience providing information in their own voice
29
I think the descriptive terms such as fast, in-depth, etc. make it more appealing. It seems more straightforward and easy to understand.
30
Most people would really like the idea of hearing about what a client or customer audience thinks, in their own words.
31
own words for the theme
32
Out of these two B lets me know that I will get fast and in-depth info. It gives a concrete statement about what I am going to be getting from this product.
33
While also explaining what the service is, it has a good "hook" to draw your interest.
34
can do without the fancy language
35
Reads more professional and it's concise and to the point
36
This option states what you what to happen. It is so positive and direct in its message.
37
Option B has more details of the process than the other option.
B 36 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

vs.
A 14 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

# 14 Comments Against B
1
A is more succinct - B feels a bit long.
2
Option A is a little more compelling.
3
Fewer words, stronger imagery.
4
I think avoiding mistakes is very important
5
SOUNDS A LITTLE BETTER
6
Option A seems more real, adds feeling.
7
This one is better to me
8
With things going viral for all the wrong reasons lately, I can see the appeal of Option A.
9
Option A has a better attention getting headline, it doesn't come off as formulaic. Option B comes off too canned and overused.
10
The other one is too long.
11
Message A advertises the service as a potential way to avoid a headache
12
The wording is more attention grabbing and interesting.
13
This option sounds more exciting and makes it seem as if you can not afford not to use the product.
14
B is compelling because fast and in-depth data is good. But it still doesn't tell me HOW. Option A tells me that I will avoid white knuckle moments and this is what I want to do.
B 29 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

vs.
C 21 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

# 21 Comments Against B
1
Has a nice ring to it. Less marketing sounding.
2
I don't want to waste time on a poll.
3
Product seems unique and the idea of looking forward to testing is compelling
4
option C message is more understandable with the primary subject at the beginning of the sentence
5
Concise and to the point!
6
Quick and easy is a powerful phrase here
7
I really like them both, but Option C makes it sound like it would be more enjoyable to use.
8
C is more clearly worded than B
9
Quick, to the point, understandable
10
Option C is what I would use. It's less cluttered, wordy and gets to the point. I would definitely look into it more over Option B. Option B has too many words and fillers that lose my attention.
11
Right to the point.
12
I like how C makes me think that using the service would be very simple.
13
insights sound better to me
14
Option C makes testing seem fun and positive
15
It's less of a mouthful and easier to comprehend.
16
The simple, concise message speaks more directly to me.
17
this needs some work
18
it's short and simple and easy to understand
19
a shorter sentence with the same message essentially.
20
shorter is better
21
This message has similar meaning, but it is more clearly worded.
B 37 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

vs.
D 13 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

# 13 Comments Against B
1
B seems pretty long for the simple message that is being conveyed.
2
option D is much more straightforward
3
THIS IS PROBABLY THE BEST SO FAR
4
I can feel the relief, using this service.
5
more descriptive, although a bit abstract
6
D has more vivid imagery
7
Option D cuts through the extra wording and explains the benefits immediately. I like this over Option B
8
The phrasing is a little awkward, but clearer than the other.
9
sounds more interesting
10
It's a bit simpler and reads a lot easier.
11
clear insights will allow me to keep polling in an area rather then just hearing "no" over and over. i may need to adjust my market and then listen to their words.
12
simple and more accessible explanation.
13
it is much more descriptive

45 Unique Respondents Voted for B

Gender
Trait ValuePercentage
Male (49%)49
Female (51%)51
Age
Trait ValuePercentage
3-17 (0%)0
18-34 (51%)51
35-49 (29%)29
50-64 (16%)16
65+ (4%)4
Income
Trait ValuePercentage
$0-30k (22%)22
$30-60k (44%)44
$60-100k (20%)20
$100k+ (13%)13
Ethnicity
Trait ValuePercentage
White (82%)82
Black (0%)0
Asian (16%)16
Hispanic (2%)2
Other (0%)0
Education
Trait ValuePercentage
High School (7%)7
College (78%)78
Grad School (16%)16
C 37 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

vs.
A 13 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

# 37 Comments For C
1
So far C is my favorite, it just has a really nice ring to it.
2
I'm not a fan of the "white-knuckle" description.
3
I like fast and easy.
4
Option C is more upbeat. The "white-knuckle" comment in A is a bit negative.
5
I think it gets the point across much clearer.
6
The product seems more unique, although i do like that "white knuckle" image in the other one.
7
option C message is positive and encouraging
8
It makes more sense verbally
9
I think Option C sounds better and more professional. I think it is a better example of what you can get from this service and would make people think the service will provide the information they want and quickly.
10
positive on "consumer insights"
11
Prefer C because the customer's view is very important.
12
This is more descriptive of the service.
13
The other one doesn't really reassure me, but the other one makes me feel like it has a secret by using the word insight.
14
this one would make me want to learn more
15
Option C is more direct and to the point in more concise message
16
Option C is clear and concise.
17
I think ease of use is more relatable.
18
Quick and easy wins the day, to the point and shorter.
19
Slightly C. Simplistic. Sounds easy.
20
Definitely C. It sounds enthusiastic and trustworthy.
21
Not crazy about either option but if I have to choose it would be C.
22
This one sounds like more fun, which is always a plus in my book.
23
C is so catchy and clever
24
Choice A seems accusatory to me now after reading this one again. Maybe it's just me though.
25
A isn't clear. B is concise and to the point.
26
Option C is short and to the point, much better at articulating the benefits. Option A doesn't provide the same bump in value to me.
27
Really good, really clear.
28
The message is short, simple and portrays the experience of using the service rewardable.
29
This just grabs me better.
30
Quick and easy allows me to make adjustments to my marketing.
31
White-knuckle, is just a no, plus the other aspect of this insinuates that nothing was tested. Really tosses a negative assumption towards the potential client. Not a good idea. C is the winner.
32
mixed message on it
33
it's in plain language
34
Somewhat feels good when reading and I still don't like the word white-knuckle
35
friendly and simple wording.
36
it makes it sound easy
37
This option C does not invoke feelings of fear or nervousness like the others.
C 21 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

vs.
B 29 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

# 21 Comments For C
1
Has a nice ring to it. Less marketing sounding.
2
I don't want to waste time on a poll.
3
Product seems unique and the idea of looking forward to testing is compelling
4
option C message is more understandable with the primary subject at the beginning of the sentence
5
Concise and to the point!
6
Quick and easy is a powerful phrase here
7
I really like them both, but Option C makes it sound like it would be more enjoyable to use.
8
C is more clearly worded than B
9
Quick, to the point, understandable
10
Option C is what I would use. It's less cluttered, wordy and gets to the point. I would definitely look into it more over Option B. Option B has too many words and fillers that lose my attention.
11
Right to the point.
12
I like how C makes me think that using the service would be very simple.
13
insights sound better to me
14
Option C makes testing seem fun and positive
15
It's less of a mouthful and easier to comprehend.
16
The simple, concise message speaks more directly to me.
17
this needs some work
18
it's short and simple and easy to understand
19
a shorter sentence with the same message essentially.
20
shorter is better
21
This message has similar meaning, but it is more clearly worded.
C 33 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

vs.
D 17 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

# 33 Comments For C
1
Both are great, but I think C just sounds more natural.
2
I'd like to look forward to it.
3
Quick and easy is always nice and is something I can get behind.
4
It's catchier and makes the product seem exciting and unique.
5
This option is simple and more readable. Everyone understands it.
6
More clear and to the point. Trading mountains of raw data seems "odd"
7
Choice C puts it in a simple and easy way.
8
A bit more professional.
9
I like to feel happy about a test and this one makes me feel a bit happier.
10
Still a lighter description - option D sounds too "stiff"
11
this ones better
12
Option C conscise and to the point
13
This options sounds a lot more simple and clear to the point
14
Much more straight forward and simplistic
15
Option C makes it sound fun and I would be eager to use it.
16
I like the verbbage of customer insights so quick and easy as compared to Option D which sounds very impersonal
17
This one describes better what it is that I am actually going to receive from this service.
18
This is the best one here
19
They are both very clever, but C is catchier
20
Looking forward to something that you know they hate to do is appealing in Choice C.
21
Sounds more traditional
22
I really don't like the 'mountains of raw data line.' I think it muddies up the message
23
Option C has a cleaner message, I quickly understand the benefit and would be more inclined to look into it closer. Option D is nice but doesn't compare to Option C when reading them side-by-side.
24
Just really clear and well worded.
25
This message makes the idea of using the service very simple and pleasurable compared to others.
26
insights are nice to have
27
I like the positive spin on testing. It makes me excited to try and test.
28
I like the simple, persuasive, positive message that uses more basic terms.
29
These have dropped to 2nd and 3rd respectfully, but C points to customer insights, which I find just so slightly more applicable.
30
marketing on this one is it
31
option C is easy to understand
32
Sounds more optimistic than option D
33
This option is much easier to understand its meaning.
C 37 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

vs.
A 13 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

# 13 Comments Against C
1
Option C is a little too vague.
2
Option B - no one really looks forward to the actual testing process.. I like the lighter approach.
3
PROBABLY THE SECOND BEST
4
"White-knuckle moment" makes sit up and take notice.
5
This speaks to me more
6
It sounds interesting.
7
sounds like something more fun
8
Option A makes the service seem way more valuable for a business
9
It's more exciting to read and just more interesting.
10
The wording is more descriptive and exciting. It makes me feel like I need the product.
11
A wins again because it really puts me, the potential client, into a believable scenario I want solved for me.
12
I don't like either so option A is the least bad option
13
This option tells you what not to do to be successful. I like that.
C 21 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

vs.
B 29 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

# 29 Comments Against C
1
This one doesn't sound gimmicky in any way.
2
Option B is a little more interesting.
3
Learning how the audience thinks, in their own words, is quite appealing.
4
I think it is grammatically better.
5
The description actually shows what the audience will do
6
I think Option B is what people want and gives a more personal feel to what people would get from this service. I think Option B exemplifies the human aspect of this type of service and would make people more confident that they would be getting legitimate and useful feedback, which would make them more willing to check deeper into what the service offers.
7
Implies you will get something ... fast
8
Marketers want in depth information of what customer's think and feel about their products.
9
Sounds more professional.
10
The insights are in the customers own words; No third party mucking it up.
11
I'm not a fan of the "looking forward to (a thing that no one really looks forward to)" I like that B is accounts from a relevant source.
12
A LITTLE BETTER
13
this is more appealing
14
Both are OK, but again Option B lays out the case best
15
The thought of anticipation of testing doesn't really connect with me.
16
Option B talks about your product making the statement more personal.
17
B is the big winner. Draws you in and it's valuable info.
18
It explains what you will be getting out of this option; compared to the other.
19
This one is close, I like the well rounded statement on this one a bit better.
20
This is the ideal choice
21
Option B tells me everything I need to know about the company without trying to be funny.
22
It sounds way better.
23
More professional and appealing
24
I would rather hear from them in their own words about how they like a product. quick and easy may only be numbers not actual information.
25
C is okay, and does get the point across, but lacks teeth. Option B is emphatic and has teeth.
26
C is too passive. B wins here because it tells me what I am getting and how fast I will get it to solve my issue.
27
Easy to understand what the service is.
28
I like the description better and it feels more organized.
29
I just like the positive, dynamic wording of this message much better than the other choice.
C 33 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

vs.
D 17 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

# 17 Comments Against C
1
Both are good but I like the reference to "mountains of data" because that's what it seems like.
2
Neither is great, but D explains the benefits of the service a little more.
3
I think the prose and description is much more attention getting.
4
option D is a bit more serious than option C
5
I think Option D sounds more useful and explains more of what you will be getting by using this service. I think Option D is a better idea of what people actually think/want when using this type of service and would be more compelled to look deeper into what they would be getting.
6
I LIKE THIS A LITTLE BETTER
7
Option D invokes a visceral response.
8
I think the parsing of data into analysis sounds very interesting.
9
I like how option D talks about informing you, giving you information
10
Clear and straightforward
11
It sounds more complex and is more attention grabbing.
12
once again- i may need to adjust my area if my insights show me I am 'barking up the wrong tree' per say.
13
Option D really makes me visualize my issue and a solution to my issue. It makes me feel much more calm when I read it than Option C.
14
Sounds more professional and something that has value
15
words like 'mountain' and 'raw' make it feel and sound real.
16
it just sounds more descriptive
17
Option D elaborates on the process itself.

45 Unique Respondents Voted for C

Gender
Trait ValuePercentage
Male (51%)51
Female (49%)49
Age
Trait ValuePercentage
3-17 (0%)0
18-34 (47%)47
35-49 (33%)33
50-64 (16%)16
65+ (4%)4
Income
Trait ValuePercentage
$0-30k (24%)24
$30-60k (42%)42
$60-100k (20%)20
$100k+ (13%)13
Ethnicity
Trait ValuePercentage
White (84%)84
Black (0%)0
Asian (13%)13
Hispanic (2%)2
Other (0%)0
Education
Trait ValuePercentage
High School (9%)9
College (76%)76
Grad School (16%)16
D 32 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

vs.
A 18 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

# 32 Comments For D
1
I like simple, succinct messages for marketing stuff, this tells you exactly what it does with nothing fancy.
2
This is a great description.
3
White knuckle is just too much.
4
I don't like the "white-knuckle" comment in A. It's more negative. I want a message that's upbeat and positive and D has that.
5
I still like this description better because it is well-written.
6
option D has positive and straightforward language
7
Mountains of data sounds like a lot, so this one's ok.
8
Option D sounds more compelling and tells me more about what the company can actually do for me. It also sounds more useful and that the info you get will provide the information you really want/need. I think Option D would grab a wider audience of people looking for this type of service.
9
Choice A doesn't really say how it would help you as compared to D where you'll get "insights that actually get you informed."
10
This makes it clear what the service does.
11
Sometimes data can be overwhelming and to offer to make it easier to digest is appealing.
12
BOTH ARE MY FAVORITES
13
this one seems interesting to click on
14
Please tell me people don't actually not test! Lol.
15
I don't think an untested marketing plan sounds very commonplace.
16
I prefer D, only because A makes it sound like I don't know how to run my own business.
17
Again, With the 2 choices given I prefer D.
18
Close, but this one inspires me to try the app out more.
19
D has such great imagery
20
Option D has a better tagline and message compared to Option A. Option D presents a picture that makes more sense.
21
It reads a little bit more clearly and concisely.
22
It's better to use data to your own companies benefit and know what to do with it.
23
I think this is clear and more professional sounding
24
sounds more fun to me
25
Oh that's easy. Implication of providing useful information trumps the accusation used in option A. It assumes nothing was ever tested. Kind of too negative.
26
message is very clear
27
Simple, to the point, and easy to understand what the service is.
28
prefer the language - it's more clear
29
I don't like the word white-knuckle. It feels inappropriate.
30
the terminology in the alternative is not easy to understand.
31
anything that does not say white knuckle" is good
32
This option is based more on results than feelings.
D 13 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

vs.
B 37 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

# 13 Comments For D
1
B seems pretty long for the simple message that is being conveyed.
2
option D is much more straightforward
3
THIS IS PROBABLY THE BEST SO FAR
4
I can feel the relief, using this service.
5
more descriptive, although a bit abstract
6
D has more vivid imagery
7
Option D cuts through the extra wording and explains the benefits immediately. I like this over Option B
8
The phrasing is a little awkward, but clearer than the other.
9
sounds more interesting
10
It's a bit simpler and reads a lot easier.
11
clear insights will allow me to keep polling in an area rather then just hearing "no" over and over. i may need to adjust my market and then listen to their words.
12
simple and more accessible explanation.
13
it is much more descriptive
D 17 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

vs.
C 33 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

# 17 Comments For D
1
Both are good but I like the reference to "mountains of data" because that's what it seems like.
2
Neither is great, but D explains the benefits of the service a little more.
3
I think the prose and description is much more attention getting.
4
option D is a bit more serious than option C
5
I think Option D sounds more useful and explains more of what you will be getting by using this service. I think Option D is a better idea of what people actually think/want when using this type of service and would be more compelled to look deeper into what they would be getting.
6
I LIKE THIS A LITTLE BETTER
7
Option D invokes a visceral response.
8
I think the parsing of data into analysis sounds very interesting.
9
I like how option D talks about informing you, giving you information
10
Clear and straightforward
11
It sounds more complex and is more attention grabbing.
12
once again- i may need to adjust my area if my insights show me I am 'barking up the wrong tree' per say.
13
Option D really makes me visualize my issue and a solution to my issue. It makes me feel much more calm when I read it than Option C.
14
Sounds more professional and something that has value
15
words like 'mountain' and 'raw' make it feel and sound real.
16
it just sounds more descriptive
17
Option D elaborates on the process itself.
D 32 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

vs.
A 18 Votes

Avoid the white-knuckle moment of launching a marketing message that you never really tested.

# 18 Comments Against D
1
Option A sounds more compelling.
2
The white knuckle language is so much clearer.
3
Trading mountains is impersonal. Avoiding stressful moments is good
4
A funnier perspective when it comes to the anxiety of releasing a marketing message.
5
Don't love either nut A stays slightly more on business point
6
White-knuckle I think is something maybe people can relate to.
7
The "white-knuckle moment" phrase really jumped out at me and made me take notice.
8
A strikes fear into the customer. Grabs your attention.
9
This is a great one
10
Out of these two options I like Choice A better as I can understand that kind of thinking.
11
It's more descriptive.
12
I don't like Option D-I had to read it a couple times to get the point.
13
I prefer option A's emphasis on the service helping you avoid stress.
14
It's just more interesting to read and more grabbing.
15
I prefer this wording that seems intense and exciting. It paints a clearer picture of what you might need.
16
if i have never tested it or do not believe in my marketing message i will avoid it at all costs.
17
Option A is more relatable as it makes me visualize what it feels like to send that untested message and makes me calm thinking I can avoid this feeling.
18
With this choice you get a solution to the issue.
D 13 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

vs.
B 37 Votes

Get fast, in-depth understanding of how your audience really thinks about your product — in their own words.

# 37 Comments Against D
1
I like this description. It tells me exactly what you do without a bunch of nonsense.
2
Mountains of raw data must be hard to collect.
3
Option B explains the benefits of the service a little more clearly.
4
I prefer B because it tells me where that raw data is coming from - my customers!
5
This one seems a little more professional.
6
Neither is compelling but "in their own words" seems better
7
This one is probably the best out of the bunch. It's descriptive and meaningful.
8
I think Option B is worded better and is clearer about what you can expect to receive from this type of service. When people think about using this type of company, Option B better exemplifies what the expect/need. I think Option B is more compelling and would get more people to look into what they might get out of this service.
9
Again - "trading mountains" seems impersonal. Getting something fast is always a plus
10
An in-depth understanding of what customers think is extremely important to marketers.
11
More to the point.
12
The other one doesn't really make you think the information is coming from people.
13
I like that it highlights that these are thoughts from the source, seems a bit more informative.
14
this is more appealing to me
15
Option B much better. don't like the mountains of data wording at all
16
I think this message gives a clear idea about what the service does.
17
Option B seems to have a more direct and clear message.
18
Again quite valuable for a business
19
I prefer Option B. It sounds more universal and convincing.
20
Option B is more personable than Option D
21
This one tells it like it is to a person of my sensibilities.
22
More people would understand this
23
I simply prefer Choice B slightly better.
24
It has good sounding copy.
25
Option B is clearer. When dealing with information, I'd want the facts, not metaphors like option D offers.
26
Focusing on the consumers of a product is always best.
27
I like the professional look and how grabbing this is to me.
28
I like option B's emphasis on the audience providing information in their own voice
29
I think the descriptive terms such as fast, in-depth, etc. make it more appealing. It seems more straightforward and easy to understand.
30
Most people would really like the idea of hearing about what a client or customer audience thinks, in their own words.
31
own words for the theme
32
Out of these two B lets me know that I will get fast and in-depth info. It gives a concrete statement about what I am going to be getting from this product.
33
While also explaining what the service is, it has a good "hook" to draw your interest.
34
can do without the fancy language
35
Reads more professional and it's concise and to the point
36
This option states what you what to happen. It is so positive and direct in its message.
37
Option B has more details of the process than the other option.
D 17 Votes

Trade your mountains of raw data for clear insights that actually get you informed.

vs.
C 33 Votes

Customer insights so quick and easy, you’ll actually look forward to testing.

# 33 Comments Against D
1
Both are great, but I think C just sounds more natural.
2
I'd like to look forward to it.
3
Quick and easy is always nice and is something I can get behind.
4
It's catchier and makes the product seem exciting and unique.
5
This option is simple and more readable. Everyone understands it.
6
More clear and to the point. Trading mountains of raw data seems "odd"
7
Choice C puts it in a simple and easy way.
8
A bit more professional.
9
I like to feel happy about a test and this one makes me feel a bit happier.
10
Still a lighter description - option D sounds too "stiff"
11
this ones better
12
Option C conscise and to the point
13
This options sounds a lot more simple and clear to the point
14
Much more straight forward and simplistic
15
Option C makes it sound fun and I would be eager to use it.
16
I like the verbbage of customer insights so quick and easy as compared to Option D which sounds very impersonal
17
This one describes better what it is that I am actually going to receive from this service.
18
This is the best one here
19
They are both very clever, but C is catchier
20
Looking forward to something that you know they hate to do is appealing in Choice C.
21
Sounds more traditional
22
I really don't like the 'mountains of raw data line.' I think it muddies up the message
23
Option C has a cleaner message, I quickly understand the benefit and would be more inclined to look into it closer. Option D is nice but doesn't compare to Option C when reading them side-by-side.
24
Just really clear and well worded.
25
This message makes the idea of using the service very simple and pleasurable compared to others.
26
insights are nice to have
27
I like the positive spin on testing. It makes me excited to try and test.
28
I like the simple, persuasive, positive message that uses more basic terms.
29
These have dropped to 2nd and 3rd respectfully, but C points to customer insights, which I find just so slightly more applicable.
30
marketing on this one is it
31
option C is easy to understand
32
Sounds more optimistic than option D
33
This option is much easier to understand its meaning.

38 Unique Respondents Voted for D

Gender
Trait ValuePercentage
Male (55%)55
Female (45%)45
Age
Trait ValuePercentage
3-17 (0%)0
18-34 (50%)50
35-49 (32%)32
50-64 (13%)13
65+ (5%)5
Income
Trait ValuePercentage
$0-30k (24%)24
$30-60k (47%)47
$60-100k (24%)24
$100k+ (5%)5
Ethnicity
Trait ValuePercentage
White (84%)84
Black (0%)0
Asian (16%)16
Hispanic (0%)0
Other (0%)0
Education
Trait ValuePercentage
High School (8%)8
College (84%)84
Grad School (8%)8
1
$60-100k Male College 18-34 White

Votes for Option D
(vs C) "Neither is great, but D explains the benefits of the service a little more."
Votes for Option B
(vs D) "Option B explains the benefits of the service a little more clearly."
(vs C) "Option B is a little more interesting."
Votes for Option A
(vs D) "Option A sounds more compelling."
(vs C) "Option C is a little too vague."
(vs B) "Option A is a little more compelling."
2
35-49 Female $100k+ White Grad School

Votes for Option D
(vs C) "I think Option D sounds more useful and explains more of what you will be getting by using this service. I think Option D is a better idea of what people actually think/want when using this type of service and would be more compelled to look deeper into what they would be getting."
(vs A) "Option D sounds more compelling and tells me more about what the company can actually do for me. It also sounds more useful and that the info you get will provide the information you really want/need. I think Option D would grab a wider audience of people looking for this type of service."
Votes for Option B
(vs D) "I think Option B is worded better and is clearer about what you can expect to receive from this type of service. When people think about using this type of company, Option B better exemplifies what the expect/need. I think Option B is more compelling and would get more people to look into what they might get out of this service."
(vs C) "I think Option B is what people want and gives a more personal feel to what people would get from this service. I think Option B exemplifies the human aspect of this type of service and would make people more confident that they would be getting legitimate and useful feedback, which would make them more willing to check deeper into what the service offers."
(vs A) "Option B sounds more professional and is much easier to read at first glance. I think people interested in this type of service would get Option B faster and would have more confidence that it works and would be useful."
Votes for Option C
(vs A) "I think Option C sounds better and more professional. I think it is a better example of what you can get from this service and would make people think the service will provide the information they want and quickly."
3
High School $30-60k White Male 18-34

Votes for Option C
(vs D) "insights are nice to have"
(vs B) "insights sound better to me"
Votes for Option D
(vs B) "sounds more interesting"
(vs A) "sounds more fun to me"
Votes for Option A
(vs C) "sounds like something more fun"
Votes for Option B
(vs A) "sounds different and unique"
4
35-49 Male $100k+ Hispanic Grad School

Votes for Option C
(vs D) "More clear and to the point. Trading mountains of raw data seems "odd""
(vs A) "positive on "consumer insights""
Votes for Option B
(vs D) "Again - "trading mountains" seems impersonal. Getting something fast is always a plus"
(vs C) "Implies you will get something ... fast"
Votes for Option A
(vs D) "Trading mountains is impersonal. Avoiding stressful moments is good"
(vs B) "I think avoiding mistakes is very important"
5
35-49 $30-60k White Female College

Votes for Option D
(vs C) "I think the prose and description is much more attention getting."
(vs A) "I still like this description better because it is well-written."
Votes for Option B
(vs D) "This one seems a little more professional."
(vs C) "I think it is grammatically better."
(vs A) "It just seems more cleaner and gets the message across better."
Votes for Option C
(vs A) "I think it gets the point across much clearer."
6
White College Male $0-30k 18-34

Votes for Option C
(vs D) "I'd like to look forward to it."
(vs B) "I don't want to waste time on a poll."
(vs A) "I like fast and easy."
Votes for Option B
(vs D) "Mountains of raw data must be hard to collect."
(vs A) "White knuckle is a bit over the top."
Votes for Option D
(vs A) "White knuckle is just too much."
7
Male $0-30k White College 50-64

Votes for Option C
(vs D) "These have dropped to 2nd and 3rd respectfully, but C points to customer insights, which I find just so slightly more applicable."
(vs A) "White-knuckle, is just a no, plus the other aspect of this insinuates that nothing was tested. Really tosses a negative assumption towards the potential client. Not a good idea. C is the winner."
Votes for Option B
(vs D) "Most people would really like the idea of hearing about what a client or customer audience thinks, in their own words."
(vs C) "C is okay, and does get the point across, but lacks teeth. Option B is emphatic and has teeth."
(vs A) "Option B is excellent, and option A is not. Do not like the negative reference used in A at all."
Votes for Option D
(vs A) "Oh that's easy. Implication of providing useful information trumps the accusation used in option A. It assumes nothing was ever tested. Kind of too negative."
8
White 18-34 Female College $30-60k

Votes for Option C
(vs D) "I like the simple, persuasive, positive message that uses more basic terms."
(vs B) "The simple, concise message speaks more directly to me."
Votes for Option B
(vs D) "I think the descriptive terms such as fast, in-depth, etc. make it more appealing. It seems more straightforward and easy to understand."
Votes for Option A
(vs D) "I prefer this wording that seems intense and exciting. It paints a clearer picture of what you might need."
(vs C) "The wording is more descriptive and exciting. It makes me feel like I need the product."
(vs B) "This option sounds more exciting and makes it seem as if you can not afford not to use the product."
9
18-34 College Male Asian $30-60k

Votes for Option D
(vs C) "I think the parsing of data into analysis sounds very interesting."
(vs A) "I don't think an untested marketing plan sounds very commonplace."
Votes for Option B
(vs D) "I think this message gives a clear idea about what the service does."
(vs C) "The thought of anticipation of testing doesn't really connect with me."
(vs A) "Results connect with me more than consequence."
Votes for Option C
(vs A) "I think ease of use is more relatable."
10
White College Female 50-64 $60-100k

Votes for Option C
(vs D) "This option is much easier to understand its meaning."
Votes for Option B
(vs D) "This option states what you what to happen. It is so positive and direct in its message."
(vs C) "I just like the positive, dynamic wording of this message much better than the other choice."
(vs A) "I like how you get feedback from your audience with in-depth understanding."
Votes for Option A
(vs D) "With this choice you get a solution to the issue."
(vs C) "This option tells you what not to do to be successful. I like that."
11
35-49 White $60-100k Male College

Votes for Option C
(vs D) "This options sounds a lot more simple and clear to the point"
(vs B) "Quick and easy is a powerful phrase here"
(vs A) "Quick and easy wins the day, to the point and shorter."
Votes for Option D
(vs B) "more descriptive, although a bit abstract"
Votes for Option A
(vs D) "White-knuckle I think is something maybe people can relate to."
(vs B) "Option A seems more real, adds feeling."
12
White High School 35-49 $100k+ Female

Votes for Option C
(vs D) "Much more straight forward and simplistic"
(vs A) "Slightly C. Simplistic. Sounds easy."
Votes for Option B
(vs D) "Again quite valuable for a business"
(vs C) "B is the big winner. Draws you in and it's valuable info."
(vs A) "Nothing more valuable than consumer product feedback."
Votes for Option A
(vs D) "A strikes fear into the customer. Grabs your attention."
13
$30-60k White College Male 18-34

Votes for Option D
(vs C) "words like 'mountain' and 'raw' make it feel and sound real."
(vs B) "simple and more accessible explanation."
(vs A) "the terminology in the alternative is not easy to understand."
Votes for Option C
(vs B) "a shorter sentence with the same message essentially."
(vs A) "friendly and simple wording."
Votes for Option B
(vs A) "i did not understand the white-knuckle term."
14
$30-60k White 18-34 Male High School

Votes for Option C
(vs D) "Both are great, but I think C just sounds more natural."
(vs B) "Has a nice ring to it. Less marketing sounding."
(vs A) "So far C is my favorite, it just has a really nice ring to it."
Votes for Option D
(vs B) "B seems pretty long for the simple message that is being conveyed."
(vs A) "I like simple, succinct messages for marketing stuff, this tells you exactly what it does with nothing fancy."
Votes for Option A
(vs B) "A is more succinct - B feels a bit long."
15
College $0-30k White Male 18-34

Votes for Option C
(vs D) "A bit more professional."
(vs A) "This is more descriptive of the service."
Votes for Option B
(vs D) "More to the point."
(vs C) "Sounds more professional."
(vs A) "Makes more sense to me."
Votes for Option D
(vs A) "This makes it clear what the service does."
16
White College $0-30k Female 35-49

Votes for Option D
(vs C) "Both are good but I like the reference to "mountains of data" because that's what it seems like."
(vs A) "This is a great description."
Votes for Option B
(vs D) "I like this description. It tells me exactly what you do without a bunch of nonsense."
(vs C) "This one doesn't sound gimmicky in any way."
(vs A) "An easy to understand description of exactly what you do."
Votes for Option C
(vs A) "I'm not a fan of the "white-knuckle" description."
17
Male White College $30-60k 35-49

Votes for Option D
(vs C) "It sounds more complex and is more attention grabbing."
(vs B) "It's a bit simpler and reads a lot easier."
Votes for Option C
(vs B) "It's less of a mouthful and easier to comprehend."
Votes for Option A
(vs D) "It's just more interesting to read and more grabbing."
(vs C) "It's more exciting to read and just more interesting."
(vs B) "The wording is more attention grabbing and interesting."
18
Female 50-64 $60-100k College White

Votes for Option C
(vs D) "this ones better"
(vs A) "this one would make me want to learn more"
Votes for Option B
(vs D) "this is more appealing to me"
(vs C) "this is more appealing"
(vs A) "this one fits the topic"
Votes for Option D
(vs A) "this one seems interesting to click on"
19
White $60-100k Male 18-34 Grad School

Votes for Option C
(vs D) "marketing on this one is it"
(vs B) "this needs some work"
(vs A) "mixed message on it"
Votes for Option B
(vs D) "own words for the theme"
(vs A) "lets make it more on point"
Votes for Option D
(vs A) "message is very clear"
20
$60-100k College 50-64 White Female

Votes for Option C
(vs D) "I like the verbbage of customer insights so quick and easy as compared to Option D which sounds very impersonal"
(vs A) "Not crazy about either option but if I have to choose it would be C."
Votes for Option B
(vs D) "Option B is more personable than Option D"
(vs C) "It explains what you will be getting out of this option; compared to the other."
(vs A) "Option B is clearer in describing what it will do as opposed to option A"
Votes for Option D
(vs A) "Again, With the 2 choices given I prefer D."
21
$30-60k Asian 18-34 Male College

Votes for Option C
(vs D) "Sounds more optimistic than option D"
(vs A) "Somewhat feels good when reading and I still don't like the word white-knuckle"
Votes for Option B
(vs D) "Reads more professional and it's concise and to the point"
(vs C) "I like the description better and it feels more organized."
(vs A) "Gets me more hyped and I don't like the word white-knuckle"
Votes for Option D
(vs A) "I don't like the word white-knuckle. It feels inappropriate."
22
Female College White 35-49 $30-60k

Votes for Option C
(vs D) "Option C makes it sound fun and I would be eager to use it."
(vs B) "I really like them both, but Option C makes it sound like it would be more enjoyable to use."
(vs A) "Definitely C. It sounds enthusiastic and trustworthy."
Votes for Option B
(vs D) "I prefer Option B. It sounds more universal and convincing."
(vs A) "I prefer B. It sounds more likeable and trustworthy."
Votes for Option D
(vs A) "I prefer D, only because A makes it sound like I don't know how to run my own business."
23
Female $30-60k College White 18-34

Votes for Option C
(vs D) "Still a lighter description - option D sounds too "stiff""
Votes for Option B
(vs D) "I like that it highlights that these are thoughts from the source, seems a bit more informative."
(vs C) "I'm not a fan of the "looking forward to (a thing that no one really looks forward to)" I like that B is accounts from a relevant source."
(vs A) "B Seems to be more specific, an insight into the audience that matters."
Votes for Option A
(vs D) "A funnier perspective when it comes to the anxiety of releasing a marketing message."
(vs C) "Option B - no one really looks forward to the actual testing process.. I like the lighter approach."
24
White Female 18-34 College $30-60k

Votes for Option C
(vs D) "I like to feel happy about a test and this one makes me feel a bit happier."
(vs A) "The other one doesn't really reassure me, but the other one makes me feel like it has a secret by using the word insight."
Votes for Option B
(vs D) "The other one doesn't really make you think the information is coming from people."
(vs C) "The insights are in the customers own words; No third party mucking it up."
(vs A) "I'd really like to know what the audience thinks about in detail. It's more personal."
Votes for Option D
(vs A) "Sometimes data can be overwhelming and to offer to make it easier to digest is appealing."
25
Female College $30-60k 35-49 White

Votes for Option C
(vs D) "Looking forward to something that you know they hate to do is appealing in Choice C."
(vs A) "Choice A seems accusatory to me now after reading this one again. Maybe it's just me though."
Votes for Option B
(vs D) "I simply prefer Choice B slightly better."
(vs C) "Option B tells me everything I need to know about the company without trying to be funny."
Votes for Option A
(vs D) "Out of these two options I like Choice A better as I can understand that kind of thinking."
(vs B) "With things going viral for all the wrong reasons lately, I can see the appeal of Option A."
26
White Female 18-34 College $0-30k

Votes for Option C
(vs D) "Just really clear and well worded."
(vs B) "Right to the point."
(vs A) "Really good, really clear."
Votes for Option D
(vs B) "The phrasing is a little awkward, but clearer than the other."
(vs A) "It reads a little bit more clearly and concisely."
Votes for Option A
(vs B) "The other one is too long."
27
Female 35-49 College $30-60k Asian

Votes for Option C
(vs D) "This message makes the idea of using the service very simple and pleasurable compared to others."
(vs B) "I like how C makes me think that using the service would be very simple."
(vs A) "The message is short, simple and portrays the experience of using the service rewardable."
Votes for Option B
(vs D) "Focusing on the consumers of a product is always best."
(vs A) "It's better to know your customer's feelings about your products instead of a general statement or percentages."
Votes for Option D
(vs A) "It's better to use data to your own companies benefit and know what to do with it."
28
White Male College $0-30k 18-34

Votes for Option C
(vs D) "This is the best one here"
Votes for Option B
(vs D) "More people would understand this"
(vs C) "This is the ideal choice"
Votes for Option A
(vs D) "This is a great one"
(vs C) "This speaks to me more"
(vs B) "This one is better to me"
29
White Grad School $30-60k Female 35-49

Votes for Option C
(vs D) "option C is easy to understand"
(vs B) "it's short and simple and easy to understand"
(vs A) "it's in plain language"
Votes for Option B
(vs D) "can do without the fancy language"
(vs A) "I picked B since I don't know what white-knuckle means."
Votes for Option D
(vs A) "prefer the language - it's more clear"
30
50-64 White $100k+ Female College

Votes for Option D
(vs C) "Option D invokes a visceral response."
(vs B) "I can feel the relief, using this service."
(vs A) "Please tell me people don't actually not test! Lol."
Votes for Option C
(vs B) "Concise and to the point!"
(vs A) "Option C is clear and concise."
Votes for Option B
(vs A) "Option A is too amateur sounding."
31
College 18-34 Asian $30-60k Male

Votes for Option D
(vs C) "Sounds more professional and something that has value"
(vs A) "Simple, to the point, and easy to understand what the service is."
Votes for Option B
(vs D) "While also explaining what the service is, it has a good "hook" to draw your interest."
(vs C) "Easy to understand what the service is."
(vs A) "Professional and they offer a personalized service."
Votes for Option A
(vs C) "I don't like either so option A is the least bad option"
32
Female $30-60k White 18-34 Grad School

Votes for Option C
(vs D) "I really don't like the 'mountains of raw data line.' I think it muddies up the message"
(vs B) "Quick, to the point, understandable"
(vs A) "A isn't clear. B is concise and to the point."
Votes for Option B
(vs D) "Option B is clearer. When dealing with information, I'd want the facts, not metaphors like option D offers."
(vs A) "I don't think this scenario really needs the 'white knuckle' moment analogy"
Votes for Option A
(vs D) "I don't like Option D-I had to read it a couple times to get the point."
33
50-64 Female College White $30-60k

Votes for Option C
(vs D) "Quick and easy is always nice and is something I can get behind."
(vs A) "Option C is more upbeat. The "white-knuckle" comment in A is a bit negative."
Votes for Option B
(vs D) "I prefer B because it tells me where that raw data is coming from - my customers!"
(vs C) "Learning how the audience thinks, in their own words, is quite appealing."
(vs A) "B is upbeat, learn what the customer thinks in their own words, love that part. A is more negative."
Votes for Option D
(vs A) "I don't like the "white-knuckle" comment in A. It's more negative. I want a message that's upbeat and positive and D has that."
34
College $30-60k 18-34 White Female

Votes for Option D
(vs C) "I LIKE THIS A LITTLE BETTER"
(vs B) "THIS IS PROBABLY THE BEST SO FAR"
(vs A) "BOTH ARE MY FAVORITES"
Votes for Option B
(vs C) "A LITTLE BETTER"
Votes for Option A
(vs C) "PROBABLY THE SECOND BEST"
(vs B) "SOUNDS A LITTLE BETTER"
35
College $0-30k 18-34 Female White

Votes for Option D
(vs C) "once again- i may need to adjust my area if my insights show me I am 'barking up the wrong tree' per say."
(vs B) "clear insights will allow me to keep polling in an area rather then just hearing "no" over and over. i may need to adjust my market and then listen to their words."
Votes for Option B
(vs C) "I would rather hear from them in their own words about how they like a product. quick and easy may only be numbers not actual information."
(vs A) "I would choose B since hearing what my audience wants will allow me to supply it to them rather then me blindly showing them things."
Votes for Option A
(vs D) "if i have never tested it or do not believe in my marketing message i will avoid it at all costs."
Votes for Option C
(vs A) "Quick and easy allows me to make adjustments to my marketing."
36
College White 18-34 Male $0-30k

Votes for Option C
(vs D) "I like the positive spin on testing. It makes me excited to try and test."
(vs B) "Option C makes testing seem fun and positive"
Votes for Option B
(vs D) "I like option B's emphasis on the audience providing information in their own voice"
Votes for Option A
(vs D) "I prefer option A's emphasis on the service helping you avoid stress."
(vs C) "Option A makes the service seem way more valuable for a business"
(vs B) "Message A advertises the service as a potential way to avoid a headache"
37
18-34 College $0-30k Male White

Votes for Option D
(vs C) "Option D elaborates on the process itself."
(vs A) "This option is based more on results than feelings."
Votes for Option B
(vs D) "Option B has more details of the process than the other option."
(vs A) "Option B provides more information about the product."
Votes for Option C
(vs B) "This message has similar meaning, but it is more clearly worded."
(vs A) "This option C does not invoke feelings of fear or nervousness like the others."
38
Female College White 35-49 $100k+

Votes for Option C
(vs D) "It's catchier and makes the product seem exciting and unique."
(vs B) "Product seems unique and the idea of looking forward to testing is compelling"
(vs A) "The product seems more unique, although i do like that "white knuckle" image in the other one."
Votes for Option B
(vs D) "Neither is compelling but "in their own words" seems better"
Votes for Option A
(vs D) "The white knuckle language is so much clearer."
(vs B) "Fewer words, stronger imagery."
39
$100k+ Grad School White 50-64 Male

Votes for Option C
(vs D) "Option C conscise and to the point"
(vs A) "Option C is more direct and to the point in more concise message"
Votes for Option B
(vs D) "Option B much better. don't like the mountains of data wording at all"
(vs C) "Both are OK, but again Option B lays out the case best"
(vs A) "Option B he best yet as it describes the business solution offered"
Votes for Option A
(vs D) "Don't love either nut A stays slightly more on business point"
40
$60-100k College Male Asian 35-49

Votes for Option C
(vs D) "Choice C puts it in a simple and easy way."
(vs A) "Prefer C because the customer's view is very important."
Votes for Option B
(vs D) "An in-depth understanding of what customers think is extremely important to marketers."
(vs C) "Marketers want in depth information of what customer's think and feel about their products."
(vs A) "Choice B is pinpointing at the important feedback you want to receive from the audience."
Votes for Option D
(vs A) "Choice A doesn't really say how it would help you as compared to D where you'll get "insights that actually get you informed.""
41
College $60-100k 35-49 Male White

Votes for Option C
(vs D) "Option C has a cleaner message, I quickly understand the benefit and would be more inclined to look into it closer. Option D is nice but doesn't compare to Option C when reading them side-by-side."
(vs B) "Option C is what I would use. It's less cluttered, wordy and gets to the point. I would definitely look into it more over Option B. Option B has too many words and fillers that lose my attention."
(vs A) "Option C is short and to the point, much better at articulating the benefits. Option A doesn't provide the same bump in value to me."
Votes for Option D
(vs B) "Option D cuts through the extra wording and explains the benefits immediately. I like this over Option B"
(vs A) "Option D has a better tagline and message compared to Option A. Option D presents a picture that makes more sense."
Votes for Option A
(vs B) "Option A has a better attention getting headline, it doesn't come off as formulaic. Option B comes off too canned and overused."
42
65+ College White $0-30k Male

Votes for Option C
(vs D) "This one describes better what it is that I am actually going to receive from this service."
(vs A) "This one sounds like more fun, which is always a plus in my book."
Votes for Option B
(vs D) "This one tells it like it is to a person of my sensibilities."
(vs C) "This one is close, I like the well rounded statement on this one a bit better."
(vs A) "Much more coherent and pointed - easier to comprehend."
Votes for Option D
(vs A) "Close, but this one inspires me to try the app out more."
43
Female 18-34 $0-30k White College

Votes for Option D
(vs C) "it just sounds more descriptive"
(vs B) "it is much more descriptive"
(vs A) "anything that does not say white knuckle" is good"
Votes for Option C
(vs B) "shorter is better"
(vs A) "it makes it sound easy"
Votes for Option B
(vs A) "it make it sound faster"
44
Male 18-34 $60-100k Asian Grad School

Votes for Option C
(vs D) "Sounds more traditional"
Votes for Option B
(vs D) "It has good sounding copy."
(vs C) "It sounds way better."
(vs A) "It sounds nice."
Votes for Option A
(vs D) "It's more descriptive."
(vs C) "It sounds interesting."
45
Male 18-34 $30-60k White College

Votes for Option D
(vs C) "Clear and straightforward"
(vs A) "I think this is clear and more professional sounding"
Votes for Option B
(vs D) "I like the professional look and how grabbing this is to me."
(vs C) "More professional and appealing"
(vs A) "More professional and appealing to me"
Votes for Option C
(vs A) "This just grabs me better."
46
Male 35-49 $60-100k White College

Votes for Option D
(vs C) "I like how option D talks about informing you, giving you information"
Votes for Option B
(vs D) "Option B seems to have a more direct and clear message."
(vs C) "Option B talks about your product making the statement more personal."
(vs A) "I like how option B mentions a generic product, not just a marketing message."
Votes for Option A
(vs D) "The "white-knuckle moment" phrase really jumped out at me and made me take notice."
(vs C) ""White-knuckle moment" makes sit up and take notice."
47
Female 35-49 White High School $30-60k

Votes for Option C
(vs D) "They are both very clever, but C is catchier"
(vs B) "C is more clearly worded than B"
(vs A) "C is so catchy and clever"
Votes for Option D
(vs B) "D has more vivid imagery"
(vs A) "D has such great imagery"
Votes for Option B
(vs A) "B is so awkwardly worded and hard to say, but A feels like you did nothing. I did something, it just wasn't with you."
48
Male $30-60k White College 65+

Votes for Option C
(vs D) "This option is simple and more readable. Everyone understands it."
(vs A) "It makes more sense verbally"
Votes for Option B
(vs D) "This one is probably the best out of the bunch. It's descriptive and meaningful."
(vs C) "The description actually shows what the audience will do"
(vs A) "The other option doesn't make much sense to some people, and they may misinterpret it."
Votes for Option D
(vs A) "Mountains of data sounds like a lot, so this one's ok."
49
Male 18-34 Asian College $60-100k

Votes for Option D
(vs C) "option D is a bit more serious than option C"
(vs B) "option D is much more straightforward"
(vs A) "option D has positive and straightforward language"
Votes for Option C
(vs B) "option C message is more understandable with the primary subject at the beginning of the sentence"
(vs A) "option C message is positive and encouraging"
Votes for Option B
(vs A) "option B focuses on results with a positive context"
50
Female 18-34 $30-60k White College

Votes for Option D
(vs C) "Option D really makes me visualize my issue and a solution to my issue. It makes me feel much more calm when I read it than Option C."
Votes for Option B
(vs D) "Out of these two B lets me know that I will get fast and in-depth info. It gives a concrete statement about what I am going to be getting from this product."
(vs C) "C is too passive. B wins here because it tells me what I am getting and how fast I will get it to solve my issue."
Votes for Option A
(vs D) "Option A is more relatable as it makes me visualize what it feels like to send that untested message and makes me calm thinking I can avoid this feeling."
(vs C) "A wins again because it really puts me, the potential client, into a believable scenario I want solved for me."
(vs B) "B is compelling because fast and in-depth data is good. But it still doesn't tell me HOW. Option A tells me that I will avoid white knuckle moments and this is what I want to do."
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