Category
26 posts
Scaling an Amazon brand takes more than great products. It requires smart decisions – especially when optimizing listings, launching new products, or refining pricing and positioning. In this customer spotlight, …
Adrienne Van Niman · July 23, 2025
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Anna B. David Where: Los Angeles, California What: Founder & CEO …
Adrienne Van Niman · August 24, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Ashish Kundra Where: San Francisco, California What: CEO of Conceptual Current …
Justin Chen · August 4, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Jen BoltonWhere: Guildford, UKWhat: VP of Player Insights at Mojiworks for …
Justin Chen · July 13, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Fernando EchevarríaWhere: Guadalajara, Jalisco, MéxicoWhat: Senior brand designer & strategist at …
Justin Chen · June 26, 2023
If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …
Laura Ojeda Melchor · May 24, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable …
Janet Rausa Fuller · May 17, 2023
Anna David freely admits she’s made plenty of mistakes along the way to becoming a New York Times bestselling author, popular podcaster, and publisher. Party Girl, her first “almost entirely …
Janet Rausa Fuller · February 23, 2023
There’s no shortage of e-commerce conferences for Amazon sellers. If you’ve ever been to one, you know how overwhelming it can be. Now imagine creating a conference from scratch. Brandon …
Janet Rausa Fuller · December 15, 2022
Earphones that look sleek, sound sharp, and don’t cost a fortune. This is what customers have come to expect from our client, a popular e-commerce electronics manufacturer based in China. …
Janet Rausa Fuller · February 2, 2022
It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …
Janet Rausa Fuller · August 5, 2021
Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …
Janet Rausa Fuller · July 1, 2021
There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to …
Janet Rausa Fuller · March 25, 2021
Business consultant Sean Rosensteel was in the midst of writing his first book when the media first began to buzz about the COVID-19 crisis. With the threat of an economic …
Lacey Brown · July 24, 2020
An overnight sales boom. The rise from 0 units per day to 200. The potential to increase revenue by over a million dollars. Most businesses dream about these results. But …
Kim Kohatsu · November 12, 2019
I’ve been selling on Amazon since 2001. I’ve launched many successful private label brands and seven-figure e-commerce businesses. And I’ve shared my knowledge with others by speaking at conferences, helping …
Kevin King · July 29, 2019
“You don’t seem that short,” people often tell author Seth Ulinski. At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short …
Kim Kohatsu · January 15, 2019
K.N. (Kay) Kukoyi leads Purposeful Products, a London-based consultancy to help small business entrepreneurs translate their ideas into commercial web and mobile products. Recently, Kay interviewed PickFu’s co-founder Justin Chen …
Kim Kohatsu · June 12, 2018
A few months ago, Dave Chesson, creator of Kindlepreneur.com, received an email from Galaxy Press. Galaxy Press is the publishing company of famed sci-fi author L. Ron Hubbard, and the …
Kim Kohatsu · July 5, 2017
Pamela Wilson is the Executive Vice President of Educational Content at Rainmaker Digital, the company behind the popular content marketing website Copyblogger. She co-hosts a biweekly podcast called ZeroToBook with …
Kim Kohatsu · September 16, 2016
Steve Chou runs an online store called Bumblebee Linens. As an e-commerce site owner, he knows that an appealing photo can make the difference between losing a customer and making …
Kim Kohatsu · June 13, 2016
Mike Fishbein has self-published 12 books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote …
Kim Kohatsu · May 31, 2016
Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different …
Kim Kohatsu · May 6, 2016
99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, …
Kim Kohatsu · November 23, 2015
