Author
Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. She could live without dark chocolate, but she’d rather not.
23 posts
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable …
Janet Rausa Fuller · May 17, 2023
Etsy sellers spend half their time designing and creating and the other half on administrative tasks — you know, the fun stuff that keeps entrepreneurs up at night. Clearly, selling …
Janet Rausa Fuller · April 11, 2023
For all the talk about the video game industry being recession-proof, there’s no getting around the fact that the mobile gaming market is in a downturn. As games analyst firm …
Janet Rausa Fuller · February 28, 2023
Anna David freely admits she’s made plenty of mistakes along the way to becoming a New York Times bestselling author, popular podcaster, and publisher. Party Girl, her first “almost entirely …
Janet Rausa Fuller · February 23, 2023
There’s no shortage of e-commerce conferences for Amazon sellers. If you’ve ever been to one, you know how overwhelming it can be. Now imagine creating a conference from scratch. Brandon …
Janet Rausa Fuller · December 15, 2022
Do you often run the same types of PickFu polls? And do you find it tedious having to create each poll from scratch? Then you’re going to love Templates. Templates …
Janet Rausa Fuller · December 13, 2022
Nearly half of U.S. gamers are female. Still, people often assume the gaming world is overwhelmingly a male domain. The portrayal of women in games probably feeds this misconception. It’s …
Janet Rausa Fuller · October 24, 2022
E-commerce optimization can be a daunting process, but it’s necessary if you want to increase conversions and boost sales. This article will explain what e-commerce optimization is and how you …
Janet Rausa Fuller · August 23, 2022
Competitive testing is one of the smartest things you can do as an Amazon seller. Many of our e-commerce customers use it to compare their Amazon listings, photos, and pricing …
Janet Rausa Fuller · August 4, 2022
Are you thinking of getting into e-commerce and wondering if it’s worth it? Yeah, so is my mom. She’s not looking to join the 45% of Americans who have a …
Janet Rausa Fuller · May 4, 2022
Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …
Janet Rausa Fuller · April 1, 2022
Expert’s Corner is our interview series with makers and doers in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. In this Corner: Izabella Ritz, founder and CEO …
Janet Rausa Fuller · March 16, 2022
Welcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming marketing, mobile game design and publishing. This is where …
Janet Rausa Fuller · February 10, 2022
Earphones that look sleek, sound sharp, and don’t cost a fortune. This is what customers have come to expect from our client, a popular e-commerce electronics manufacturer based in China. …
Janet Rausa Fuller · February 2, 2022
Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …
Janet Rausa Fuller · December 3, 2021
The challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …
Janet Rausa Fuller · November 11, 2021
What do consumers want on Black Friday? It’s simple. They want electronics, and they want deals — preferably together, according to a PickFu survey of 100 U.S. consumers. The day …
Janet Rausa Fuller · November 1, 2021
Tracksuits are trending this Halloween. If you’ve seen “Squid Game” on Netflix, you know what we’re referring to. For those who haven’t watched the dystopian Korean thriller, here’s a quick …
Janet Rausa Fuller · October 20, 2021
It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …
Janet Rausa Fuller · August 5, 2021
Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …
Janet Rausa Fuller · July 1, 2021
The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …
Janet Rausa Fuller · April 15, 2021
There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to …
Janet Rausa Fuller · March 25, 2021
No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …
Janet Rausa Fuller · March 15, 2021
