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120 posts
Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing. If you want to build a successful Amazon brand, it’s important to …
Laura Ojeda Melchor · August 4, 2020
Getting reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may …
Rachel Poli · July 27, 2020
You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales …
Laura Ojeda Melchor · July 13, 2020
It’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts. But despite …
Laura Ojeda Melchor · June 22, 2020
Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …
Kim Kohatsu · June 8, 2020
Editor’s note: Thanks to G2 for providing this guest post on building your e-commerce tech stack. There are more software options for e-commerce businesses now than ever before. As consumers …
Kim Kohatsu · May 5, 2020
Ever wonder what shoppers are actually looking at when browsing Amazon listings? Do lifestyle images matter more than infographics? What about pure product photos? Watch as Daniela breaks down a …
Kim Kohatsu · April 23, 2020
Meet the interviewer Meghla Bhardwaj is the founder of The Asian Seller, a community of e-commerce and Amazon sellers who share information and resources on building online businesses in Asian …
Laura Ojeda Melchor · April 22, 2020
On the internet, and especially in a competitive marketplace like Amazon, reviews matter. E-commerce sellers count on positive reviews to build their customer base. Reviews are Amazon gold, but they …
Laura Ojeda Melchor · March 16, 2020
Since Amazon customers can’t experience your product in person, they rely on listing photos. That’s why following Amazon image requirements is crucial to making the sale. Your main listing photo …
Kim Kohatsu · March 9, 2020
Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies. Just like any venture, your e-commerce business needs to outline its policies from the …
Kim Kohatsu · February 10, 2020
TL;DR: PickFu is a consumer insights platform. You build a poll or survey, choose the audience you want to hear from, and get written feedback from real people who match …
Adrienne Van Niman · February 6, 2020
Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging and labeling helps to convince potential consumers to make …
Josh Asmah · February 3, 2020
Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You …
Rebekah Carter · January 6, 2020
Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing. Amazon gets more competitive every year, which means Amazon sellers need a big edge over the …
Kim Kohatsu · December 23, 2019
Introduction If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey trying to …
Laura Ojeda Melchor · December 2, 2019
When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as …
Madeline Raynor · October 21, 2019
Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback …
Robyn Petrik · September 16, 2019
When a customer wants to buy something online, the first thing they usually do is search for it on Amazon. But even if hundreds or thousands of products appear in …
Laura Ojeda Melchor · September 3, 2019
Updated and rewritten by Laura Melchor Picking the right keywords for Amazon is almost as important as selling a top-quality product in the first place. You’re competing with millions and …
Laura Ojeda Melchor · August 26, 2019
Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions. Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, …
Kim Kohatsu · July 22, 2019
Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …
Kim Kohatsu · May 28, 2019
Editor’s Note: Thanks to Urtasker for the following guest post. E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers …
Kim Kohatsu · April 22, 2019
Editor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post about DIY product photography. 1. DIY Product Photography: The camera DON’T use your cellphone. Please. It’s …
Kim Kohatsu · February 13, 2017
