Category
120 posts
E-commerce sellers typically use split testing for product photos. But you can split test at any step on your way to market: for product ideation, when deciding what to sell, …
Matt Ellis · August 11, 2021
What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …
Laura Ojeda Melchor · July 21, 2021
In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …
Matt Ellis · July 14, 2021
As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …
Matt Ellis · June 21, 2021
Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …
Guest Author · June 15, 2021
In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
Cate Flahardy Guarnery · June 14, 2021
Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …
Matt Ellis · May 10, 2021
The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …
Janet Rausa Fuller · April 15, 2021
People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …
Laura Ojeda Melchor · April 12, 2021
Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a …
Laura Ojeda Melchor · March 29, 2021
Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …
Guest Author · March 23, 2021
Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings. Walmart is the fastest-growing online retailer in …
Guest Author · March 4, 2021
With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …
Laura Ojeda Melchor · March 1, 2021
Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced …
Matt Ellis · February 22, 2021
Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool. The sales funnel can be a tricky thing. It …
Guest Author · February 16, 2021
Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …
Rachel Poli · January 11, 2021
Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it …
Laura Ojeda Melchor · December 28, 2020
Audiobooks continue to increase in popularity, and it’s easy to see why. People can now listen to their favorite books while they exercise, make meals, clean the house, and commute …
Laura Ojeda Melchor · December 14, 2020
It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo …
Laura Ojeda Melchor · November 23, 2020
You’ve decided to plunge into the world of e-commerce, but there’s a problem: you aren’t sure how to get started with eBay product sourcing. You might already be familiar with …
Laura Ojeda Melchor · November 2, 2020
If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you. Unlike other e-commerce sites like Shopify — which is an excellent choice for small …
Laura Ojeda Melchor · October 19, 2020
Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics. To generate more e-commerce sales, whether that’s on your Google Shopping store or on …
Kim Kohatsu · September 28, 2020
When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing …
Rachel Poli · September 14, 2020
Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to …
Rebekah Carter · September 2, 2020
