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120 posts
If you’re selling products on Amazon, you already know that it’s more competitive than ever. Standing out from the crowd of similar products to capture and keep shoppers’ attention is, …
Izabella Ritz · October 2, 2023
Do you know what sets the top Amazon sellers apart from the rest? It’s the tools they use to optimize their e-commerce product listings and operations to boost sales. To …
Deb Dutta · August 21, 2023
Rafael Veloz, the CEO and founder of Share It Studio, recently spoke about optimizing visual content on Amazon listings in a webinar with Justin Chen, co-founder of PickFu. Share It …
John Li · May 2, 2023
As one of the world’s largest online retailers, Amazon can make or break a CPG brand’s success. With so many products available and so many sellers competing for clicks and …
Justin Chen · April 24, 2023
Etsy sellers spend half their time designing and creating and the other half on administrative tasks — you know, the fun stuff that keeps entrepreneurs up at night. Clearly, selling …
Janet Rausa Fuller · April 11, 2023
eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …
Matt Ellis · March 27, 2023
Walmart Marketplace has become a reliable online storefront for more than 100 million monthly visitors. Walmart Marketplace has a stricter vetting process than popular marketplaces like Amazon or eBay, which …
Laura Ojeda Melchor · March 17, 2023
Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …
Stanley Krajčír · December 1, 2022
E-commerce optimization can be a daunting process, but it’s necessary if you want to increase conversions and boost sales. This article will explain what e-commerce optimization is and how you …
Janet Rausa Fuller · August 23, 2022
Are you thinking of getting into e-commerce and wondering if it’s worth it? Yeah, so is my mom. She’s not looking to join the 45% of Americans who have a …
Janet Rausa Fuller · May 4, 2022
Owning an Amazon business is not for the faint of heart. With 9.5 million sellers globally and millions of options for shoppers, standing out in a sea of sameness can …
Anna Edwards · April 11, 2022
Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …
Laura Ojeda Melchor · April 6, 2022
Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …
Janet Rausa Fuller · April 1, 2022
Expert’s Corner is our interview series with makers and doers in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. In this Corner: Izabella Ritz, founder and CEO …
Janet Rausa Fuller · March 16, 2022
While eBay started as a pioneer of e-commerce, its reputation isn’t what it used to be. The traffic and name recognition are still there, but eBay’s policies and fees often …
Matt Ellis · March 14, 2022
As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
Laura Ojeda Melchor · February 28, 2022
Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …
Laura Ojeda Melchor · January 10, 2022
It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …
Laura Ojeda Melchor · December 15, 2021
Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …
Janet Rausa Fuller · December 3, 2021
The challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …
Janet Rausa Fuller · November 11, 2021
It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …
Matt Ellis · November 10, 2021
What do consumers want on Black Friday? It’s simple. They want electronics, and they want deals — preferably together, according to a PickFu survey of 100 U.S. consumers. The day …
Janet Rausa Fuller · November 1, 2021
Split testing isn’t just for product images. It’s equally effective for choosing the products you want to sell and, more importantly, people want to buy. In this PickFu poll, the …
Matt Ellis · October 6, 2021
Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …
Matt Ellis · September 22, 2021
