Question type
Run a Ranked survey with PickFu
Understand audience preferences and keep development on a data-driven track with in-depth feedback.
The world's top companies just PickFu it.
Discover how all your options stack up
When you have multiple options to evaluate, a Ranked survey reveals the complete preference hierarchy. Test 3-8 variations simultaneously and get ranked-choice results that show not just the winner, but the full order of audience preferences. Perfect for product development, creative testing, and any scenario where you need to understand how every option stacks up.
When to use a Ranked survey
For decisions where several options could win and the full order matters.
Choose a main image from a set
Rank 3–8 candidate images to find the one to lead with, and the backup worth keeping.
Prioritize features or roadmap items
See which features your audience values most, and in what order.
Shortlist names, titles, and taglines
Cut a long list of candidates down to the few that resonate.
Order the images in a listing
Learn which supporting shots respondents want to see first.
Why Ranked surveys deliver superior insights
See how every option performs against the others, so you can focus on what works best.
A true majority winner
Instant-runoff tallying counts everyone's full ranking, not just first-place votes, so the winner reflects real consensus.
Narrow down your best-performing options
Invest in the variations that perform best with your audience – reducing your risk and development costs.
Iterate quickly with same-day feedback
Get results within hours so you can make changes and launch the best version faster.
Ranked survey examples
Product label color test: cleaning product
See which label color wins for a cleaning product bottle. Real consumer feedback on readability, contrast, and shelf appeal.
Product comparison: UNO game versions
See which UNO game version Mexican consumers prefer. Ranked comparison of classic vs. themed editions.
Brand name ranking test: Premium women's fashion (Poland)
See how 15 Polish women aged 35–44 ranked 8 brand name concepts for a new premium fashion label — and what drove their choices.
Frequently asked questions
How do Ranked questions work?
Ranked questions use ranked choice voting, a.k.a. instant runoff voting. Respondents rank your survey options in order of preference. The option that earns over 50% of the vote wins. If there's no majority winner, we eliminate the option with the fewest votes, reassign those votes to each respondent's next choice, and count again. This process continues until we have a majority winner.
What’s the difference between a Ranked question and a Head-To-Head question?
A Head-To-Head question is a simple 2-option survey where respondents vote and comment on their favorite option. A Ranked question compares 3-8 options at once, and respondents rank the options in order of preference. Ranked questions yield the most comprehensive feedback, while Head-To-Head questions are fast and great for quick iterations and decisions. Every PickFu survey includes votes and written comments.
How long do my results take to come in?
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.