People-powered insights
Get fast, reliable feedback from a global market research panel – the same consumer panels trusted by leading CPG brands, made accessible with PickFu. Reach your target audience and get actionable insights in hours or less.
- 47,000+
- businesses helped
- 230,000+
- surveys completed
- 13,000,000+
- responses collected
Who are the panel respondents?
No bots here. The PickFu panel is made of real people across diverse demographics, so you can reach audiences as broad or specific as you need. We partner with specialized third-party panel companies, tapping into the same consumer panels used by large CPG brands for long-form studies and traditional market research. Respondents are paid for thoughtful participation, with bonuses for high-quality comments and removal for low-quality responses or behavior.
Reach the right audience
Choose up to 4 traits from 100+ audience targeting options – from demographics to interests and behaviors. Hear from the people who match your buyers, not just whoever clicks a link.
Amazon Prime member
Coffee drinker
Household income range
Pet owner
Mobile gamers
Global answers for modern companies
Get insights directly from the markets you're serving. PickFu taps consumer panels across the globe in over a dozen countries (and counting). We ask questions in the respondent’s native language and automatically translate their answers back to yours.
Australia
English responses with 20+ targeting traits.
Brazil
Portuguese responses with 30+ targeting traits.
Canada
English responses with 30+ targeting traits.
France
French responses with 30+ targeting traits.
Germany
German responses with 30+ targeting traits.
Italy
Italian responses with 30+ targeting traits.
Japan
Japanese responses with 30+ targeting traits.
Mexico
Spanish responses with 30+ targeting traits.
Poland
Polish responses with 25+ targeting traits.
South Africa
English responses with 25+ targeting traits.
South Korea
Korean responses with 25+ targeting traits.
Spain
Spanish responses with 30+ targeting traits.
Sweden
Swedish responses with 25+ targeting traits.
United Kingdom
English responses with 30+ targeting traits.
United States
English responses with 100+ targeting traits.
Our quality promise
We hold our panel – and ourselves – to the highest standards. Here's how:
Human screening and review
Our team recruits, interviews, and verifies panelists with specialized partners. We continually audit respondents to confirm active, honest participation – and we remove anyone who doesn't meet our bar.
Machine learning safeguards
Our system scores each written response. We’ve designed our algorithms to reject and block questionable answers, gibberish, and AI. Our panelists are incentivized to answer thoughtfully and rewarded accordingly.
Your input
You can rate respondents, ask follow-up questions, and flag any results that you find unhelpful. We'll investigate and take action so the integrity of results is never compromised.
Privacy
All respondents are required to agree to a non-disclosure agreement (NDA) before answering any polls. They also cannot see your final poll results or any identifying information about you or your business.
Frequently asked questions
Are you sure PickFu respondents are humans, not bots?
While we leave open the possibility of a visiting-from-the-future Terminator situation, we do have tax information on file for every respondent so they can be paid. To the best of our knowledge (aforementioned cyborgs aside), our panelists are true-blue human beings with beating hearts, lived experiences, and a willingness to help.
Where do your survey respondents come from?
We source from specialized third-party panel providers – the same consumer panels that large CPG brands use for long-form research – so you get professional survey respondents at startup speed.
How do you verify that respondents are who they say they are?
We recruit through country-specific panel partners and verify tax information to help confirm identity and location (and ensure that panelists are humans, not bots).
How are respondents incentivized?
Respondents are paid per response, receive bonuses for quality, and removed for unhelpful behavior. We never force responses with content-blocking.
Do respondents sign an NDA?
Yes. Before seeing your survey, panelists agree to a non-disclosure agreement not to record, copy, save, share, or discuss your materials.
Do respondents see my results?
No. Panelists only see your question and options – not the results. If you publish to our public gallery, they may see the final public view, but can’t change their original answers.
How does PickFu ensure response quality?
Quality is built into every step: human-verified recruiting, machine language scoring of written responses, bonuses for helpful contributions, and blocks for low quality. You can also rate respondents yourself and request follow-ups to clarify answers.
Will the same person answer multiple surveys?
Within a single survey, respondents are unique. If you need a unique audience across multiple waves, use “Get More Respondents” to extend the same survey instead of launching a new one.