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Which softshell cooler would you prefer based on the features in the images below? One has a removable ice pack in the front pouch and one has the ice pack built into the walls so you'd collapse it and store it in the freezer.
Answer Attributes
Age range
Amazon Prime member
Education level
Gender identity
Household income range
Options
Racial or ethnic identity
39 Responses to Option A
A looks like it is more heavy duty and would work better for me.
This has included accessories like the food container and ice pack that give the product added value.
I want to be able to remove it, I feel that having it inside of the bag could lead to some quality issues so A is best
This one seems like it would keep things colder better
This cooler seems like it has a lot more options and that it's a bit more innovative as well.
I like the designs of both but it all came down to what each of them were named and ultimately, the Titan sounded like it could really take some abuse and between that and the other one the Titan seemed like a good option for anyone looking to go camping.
This one does a better job of showing the features of the product and I like the color as well.
To me the removable one makes item more unique. It adds to its versatility which is valuable.
I much prefer A, as I would want the ice pack to be removable and not have to put the whole thing in the freezer, even if the other one is collapsible. That just seems kind of gross to me tbh.
I'd prefer to have the ice packs be removable since it makes it more versatile.
Tossing the entire back or lining into the freezer would take up to much space. This is far better looking, even prefer the shape. ice packs that slip in.
It is so much easier to remove the ice packs to freeze them in option A rather than find room in my freezer for a whole cooler to freeze it, plus I think option B would just ultimately leak.
I would prefer this option. I don't have much extra room in my freezer for a whole bag, but I can put an ice pack in there, easy enough. I like the looks of this one as well. Much better than the other option.
I prefer this version because is looks a lot more durable. I like the padded exterior.
B seems innovative, but the freezer is always where I have the least storage space.
This option is so much sleeker and looks much nicer than the other option. It looks so much more innovative and fancier.
I like that A is black and shows me a real picture. Because B says black and then I just see a conceptualization.
I would have to go with the box that uses separate packs. The other would take up too much space in my freezer.
I would like this one much better I like the details and the coloring of the cooler much more. I feel like it has more useful extras with it that I know would work at any given time I know an ice pack will continuously work and I would get more value out of it.
I prefer the softshell cooler shown in option A the most, mainly because this cooler seems to be more reliable and more appealing, offering a more interesting concept which is simple to use and more reliable due to the way in which it works and its great features as being fully collapsible and being able to take out different pieces to clean it.
I think it would be easier to store the pack in the freezer.
While this is honestly a product I have never put too much thought into, I do think it is an interesting concept and could be useful. I would actually go with Option A in this case, as I am actually familiar with the Titan brand. I have used products from them before, and I know it is a reputable organization. I also think the features in my selection are my useful to me, personally.
Option B seems bulky and cumbersome to fit in a freezer. It seems like it would take up a lot of space and not stay frozen that long. Option A was slightly better because of the removeable ice pack. I didn't love its design, though, because it also seemed bulky and heavy because of the metal insert and large ice pack. I did like the look of Option A better, however.
I like the look and features of A better
Even though I like the idea of the built-in ice packs, I think it would take up too much room in my freezer. Also sometimes I use a cooler with pre-frozen water bottles as the ice and A would work better for that.
I don't like how the other one is see-through. It makes it look cheap in my opinion. THis one wins by default
For some reason, this one seems to be a much more professional product, and it seems to be packed with a lot more useful features, at least from what I can tell in the images
Id choose this option because it makes more sense to me. Only having to freeze the packs and not the whole bag would take less room in the freezer and it seems like it would be easier to clean.
I would almost never use the ice pack so I prefer something removable.
I don't know anyone who has room in their freezer for an entire collapsable cooler. This just doesn't seem like a practical design.
it shows everything in it in detail and that's what you want, while yes the other one shows the cooling, you want to see the inside though
I have limited space in the freezer so I would go with this one. I also prefer the overall design and color.
I prefer option A because it looks more similar to the style of product I would expect. I like that the lid is easy to open and close. It's convenient that there isn't a zipper. I like that there are sufficient ice packs to keep my food cold for long periods without worrying.
I like Option A's launch box very much. It looks powerful and featureful. I like its color and design. I especially like its reusable ice gel features. It meets my daily needs and personal preferences. I prefer to purchase Option A's launch box while shopping on Amazon.
I would always want the possibility to be able to take out the packs and clean them. I could also replace them if they got damaged, which I wouldn't be able to with the other pack.
I like Option A more because of the removable aspect that it has. It's more versatile as a result.
I prefer the removable ice pouch so it doesn't take up too much room.
I prefer the option that has a removable ice pack. It will be easier to store in the freezer and I don't have to replace the whole cooler if something happens to the pack
I don't like Option B's overall design. Option A's removable gel packs are more practical in terms of use.
11 Responses to Option B
I think B is the better features for example it collapses for storage or to stick in the freezer.
I like this one a lot. It looks really high tech. I like how cold it looks . It is a beautiful design. I would like to be able to just store it in the freezer
I like option B the best because I like that the ice pack is built into the walls. I also like the way that the blue color used in the image conveys how the chilling effect would be on the lunch pail.
I like the design of B better. The color set of A is not appealing to me.
The built in version seems easier to manage. That feels like a better choice for this. I would use the PackIt Freezable Lunch Pail as the better option between these two.
B gets my attention more because it looks more cooling
I would prefer B because it seem more convenient and I prefer a collapsible soft sided model for easy storage. A would be better for someone on a construction site
I chose B because I really like the design and look of it, it's very cool and modern looking. I think it would be fun to pack lunches in this.
Strongly prefer the collapsable option. Do not want a lunch box taking up space.
I think Choice B that collapses and is able to be stored in the freezer is great. It would always be ready to go and you don't have to worry about fitting any extra pieces in it. I think it's perfect for people who don't have as much storage as it fits in the freezer.
I really like the one bag that collapses. This provides a really nice feature. I could really see this holding a lot of value to the traveler. It is so cool that the technology would allow this with the bag. I would want to buy this for future trips.
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Demographics
Based on the images, which cooler do you think is more expensive? Would you pay more if one came with accessories (ice pack, tupperware, carrying strap, removable bin, etc)? Anything else you wish came with lunch boxes or important features?
Answer Attributes
Age range
Amazon Prime member
Education level
Gender identity
Household income range
Options
Racial or ethnic identity
43 Responses to Option A
A has a lot more to it which I feel would make it more expensive.
This comes with more accessories and looks to be made of more durable materials.
This one looks more expensive since it has extra pieces.
I might pay a little more, but not very much, for more accessories. A thermos would be nice.
The Titan looks a lot more expensive and it has quite a few accessories and innovations.
The one I picked looks way more expensive due to how its designed and just the overall look. Choice B looks like a plastic cubed bag. Nothing special.
This item strikes me as the most expensive. It looks well made and quite durable.
This one looks the fact that you can do more with it due to the removable ice pack is going to make it more costly to me.
I would think A is more expensive as it looks better built, but I wouldn't pay more for extras, as coolers this size can be found pretty reasonably, and they all do pretty much the same thing. I don't really need one with a bunch of extras.
Because it looks more like a durable product. I wouldn't really pay extra for the extra accessories though, I'd just want the lunchbox.
Looks like a higher build quality and better design.
I think that option A offers more features, therefore it would be more expensive.
I think this one would be more expensive. I like that it comes with the accessories, making your lunch easy to pack. You don't have to look for containers that would fit in here, when it comes with them. Does this have an adjustable strap that would be easy to carry on your shoulder, like a purse?
This version is probably more because it has more features.
The freezable walls seem innovative, but the freezer is always where I have the least storage space.
I like A more, it looks a lot more high end and like it would cost at least $80. I would like a cooler or a sandwich container that came as an accessory. Maybe some reusable ice cubes.
I do not like B because it says one thing and shows me another. I have better trust in A.
I think Option A looks more expensive because it comes with containers and has more compartments. I really don't want any additional accessories.
I think that option A would cost more because there are more pouches and it comes with a container set, which all things considered would cost more to produce. I would pay more for the extras if they were to come with option B.
A feels like it would be more expensive because it seems to have more features.
This version seems more complex with the myriad of pockets and liners. I feel that is the more expensive choice, and I suppose it is a preference on how you like the compartments.
The product shown in option A is the one that in my opinion is the most expensive yet this product is the one that i would be the most inclined to buy and even more if it came with extra accessories that makes it more useful, also it would be good if the product came with an extra pocket that allows to store ice cream in it.
Option A looks much sturdier, more solid, and the features are impressive so I would assume more cash.
I do feel like Option A's, Titan brand model, would be slightly more expensive based on its advanced features and add-ons. I would consider paying a little bit more, so long as it is a true bang for my buck!
Option A looks more expensive because it is a better picture and seems well made but I think Option B probably costs more because it's collapsible and can be stored in the refrigerator. I would not pay more if it came with more accessories but I like the ice pack storage compartment and I like the container food set because it will for sure fit in the lunch box.
A is probably much more expensive because it has more features and compartments and probably made more durable for challenging environments
I think A is more expensive because it looks more like something you'd use for hiking, something you'd need to be durable. I would pay a little more if it came with accessories.
I think A looks more expensive/more high quality to me. and yes I would pay more for more features/accessories
I think fitting the entire cooler (choice B) into my freezer would take up too much space. I like A much better.
I love this green color and the other one looks like a cotainer of water
This one definitely looks more expensive because it looks more like a professional product and it has more features as well
This option seems like the more expensive cooler. I would pay extra for the features like removable hard liners and food containers, but not much more, maybe 20 extra.
The darker color in A seems more expensive. The strap seems useful. None of the rest mentioned seems useful. I can't think of anything else I'd want.
I really like the features of this cooler a lot more than the other. It seems like an all around better product.
i want to see the depth and where the cooling pack goes, where the cood goes and the fact that it has a recyclable part is great
I'd never thought of a tray, but that could be nice for keeping some things dry. I would be willing to pay more.
I think Option A looks like it would be more expensive because of all of the extras that are provided and the style. I think it has the feel of being more expensive, but I still prefer to buy Option B. I think I would spend more on B too even though it does not appear to be the more expensive option.
I think Option A's launch box/cooler looks more featureful and has many accessories. Yes, I would pay more for the extra accessories and items.
The design looks more serious and higher quality. The material looks better. I like the image itself. It would depend on what the stuff was exactly. I probably wouldn't though because in theory I already own all those items.
Option A would most likely be more expensive, as it comes with more features compared to Option B. I wish they came with odor-eliminating tech.
I believe A would be more expensive because of its design.
Option A looks more expensive as it has more and better features. It looks like it has everything one would need.
I'd say Option A looks way more expensive out of the two. In terms of paying more, I'd probably pay a little extra depending on the accessories and their practicality. There's nothing specific that I would wish comes with the lunch box.
7 Responses to Option B
including inside of the bag I feel would add to the cost of the product
I think this is more expensive. It just looks more fancy. I like that it can fold up and go in the freezer in one piece. I don't think I would pay for more accessories. It already looks good enough
I think this one would be more expensive since it has supposedly more technical features. I think due to it it's more high tech look if it were to have extra features extra ice picks detailed qualities that would make it more worthy of a price with higher extras I think this would be worth more money and I might would try it to see how it worked for me based on the extras that came with to make it more valuable.
B looks like it has more cooling power to me
Would rather have collapsable than another food container and not collapsable lunch bag I do not need.
I think option B would be the more expensive option because it is a more original idea and not as common. I think Option A has the perfect number of accessories that comes with it, and I would be more likely to spend more for an option that has the ease of coming with containers etc. that fit perfectly into a cooler. That would save the trouble of searching for extra products. How well the product closes/stays sealed are very important features when looking for a cooler. As well as the ability to withstand some damage without compromising the coolers effectivness.
I think option B is more expensive because it's unlike anything I've seen before. The overall design seems unique and unusual. No I wouldn't pay more for a lunch box with more accessories because I typically don't use the accessories. I prefer to use things that I already have at home. I find they are more durable and consistent.
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