Amazon competitor test
Understand why buyers choose your product over competitors.
Question type
2-4 option Ranked
Audience
50 Amazon Prime subscribers
Price
$149
About this Amazon competitor test
Is your product beating the competition? Compare your Amazon listing's main image against your top three competitors to see which one your audience prefers and why. You'll get feedback to help you improve your product listing and drive more conversions.
Who is Amazon competitor testing for?
E-commerce sellers who are listing products on Amazon and similar online marketplaces.
When should you test your Amazon product against competitors?
You can (and should) test your products against the competition throughout the product development process and as you're selling. Launch new products successfully by creating the best version of your product and listing before it goes live. As you're selling, maximize conversions and stay ahead by regularly testing your listing against your top competitors.
How to use the Amazon competitor test
- 1
Step 1: Sign up for free
Click "Use This Template" to create a PickFu account for free or log into your existing account.
- 2
Step 2: Add your images
Upload your main product image and up to 3 competitor images. We'll find and pay Amazon Prime members to give feedback.
- 3
Step 3: Get results
Within the day, you'll have 50 audience comments sharing why they preferred your product or the competition's.
E-commerce sellers increase conversions with PickFu
DIY consumer research
No need for experts or training. PickFu is easy to use so your entire team can unlock insights.
Test before you invest
Test aspects of your product listings to find the one that resonates with your target audience.
Instant, high-quality feedback
Get in-depth insights within minutes. Not just numbers, but written feedback you can trust.
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Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How do I use survey Templates in PickFu?
From this page, click the "Use this template" button to be taken directly to this template (you'll be able to sign up for PickFu or log into your existing account). From your PickFu dashboard, you can also view all templates by clicking "Templates" or "New survey" at the top of the page.
Fill in the template based on the customization options available: add your assets for the audience to review, edit the question text, and adjust the audience targeting if applicable. Then preview your template or click "Checkout" to purchase and launch your survey. Results will start coming back within minutes, and most surveys finish within a day.
What are the benefits of using Templates vs building surveys from scratch?
Templates are pre-built surveys offered at a discounted rate, based on our most common use cases and formatting best practices. They help you save money and cut down on option fatigue from the many customizations available in the regular Survey Builder.
Templates are especially helpful for new users who might need extra guidance, or for anyone in a hurry who wants to attach their images and launch surveys quickly. If you're able to find the use case you're looking for and don't need a ton of extra customization, Templates are a great option.
Can I customize my Template?
PickFu Templates are pre-built, discounted versions of our surveys, and therefore have limited customization options. In some cases, you'll be able to edit the question text and audience targeting traits. If you need additional targeting or customization, use our Survey Builder to design your survey from scratch and get access to our full suite of options.
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The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
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