Amazon main image optimization
Determine the ideal main product image to stand out in Amazon search results.
Question type
Head-to-Head
Audience
50 Amazon Prime subscribers
Price
$99
About this Amazon main image test
Your product's main image is the first thing potential buyers will see on Amazon, so it's important to make a good first impression. Use this test to compare multiple versions of your main image to see which one people like best. You'll get feedback from a built-in panel of 50 Amazon Prime members in the U.S., including comments about why they chose their favorite image, so you can launch the winning version and watch your conversions and sales rise.
Who should test their Amazon main image?
E-commerce sellers who are currently selling or planning to sell products on the Amazon marketplace.
When should you test your Amazon main image?
You should test your Amazon main images when launching a new product on Amazon, updating your existing product listings, or seeing how you compare against your competitors' main images. Regularly testing your Amazon main images will ensure you stay ahead of the competition and in tune with consumers' preferences.
How Amazon main image test works
- 1
Step 1: Sign up for free
Click "Use This Template" to create a PickFu account for free or log into your existing account.
- 2
Step 2: Add your images
Upload 2-4 product image options. We'll pay Amazon Prime members to vote and provide feedback.
- 3
Step 3: Get results
Within the same day, you'll know which image won, why it won, and how to improve your listing.
E-commerce sellers increase conversions with PickFu
DIY consumer research
No need for experts or training. PickFu is easy to use so your entire team can unlock insights.
Test before you invest
Test aspects of your product listings to find the one that resonates with your target audience.
Instant, high-quality feedback
Get in-depth insights within minutes. Not just numbers, but written feedback you can trust.
Similar templates
Amazon product variant test
Find out which Amazon product design your customers will like the most.
2-4 option Ranked · 50 Amazon Prime subscribers
$149
Optimal price finder
Find the optimal price of your product through the trusted Van Westendorp methodology
1 option Open-Ended · 50 Amazon Prime subscribers
$56
Packaging evaluation
Help your product stand out on the shelf and in search pages by testing your packaging design.
Click Test · 15 targeted respondents
$24
Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How do I use survey Templates in PickFu?
From this page, click the "Use this template" button to be taken directly to this template (you'll be able to sign up for PickFu or log into your existing account). From your PickFu dashboard, you can also view all templates by clicking "Templates" or "New survey" at the top of the page.
Fill in the template based on the customization options available: add your assets for the audience to review, edit the question text, and adjust the audience targeting if applicable. Then preview your template or click "Checkout" to purchase and launch your survey. Results will start coming back within minutes, and most surveys finish within a day.
What are the benefits of using Templates vs building surveys from scratch?
Templates are pre-built surveys offered at a discounted rate, based on our most common use cases and formatting best practices. They help you save money and cut down on option fatigue from the many customizations available in the regular Survey Builder.
Templates are especially helpful for new users who might need extra guidance, or for anyone in a hurry who wants to attach their images and launch surveys quickly. If you're able to find the use case you're looking for and don't need a ton of extra customization, Templates are a great option.
Can I customize my Template?
PickFu Templates are pre-built, discounted versions of our surveys, and therefore have limited customization options. In some cases, you'll be able to edit the question text and audience targeting traits. If you need additional targeting or customization, use our Survey Builder to design your survey from scratch and get access to our full suite of options.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.