Book cover comparison
Pick the best book cover by testing each option with genre fans..
Question type
Head-to-Head
Audience
30 readers
Price
$60
About this book cover design A/B test
Readers often judge a book by its cover – make sure they judge yours well! Use this test to compare versions of your book cover to see which one your target audience prefers. Get feedback from a built-in panel of readers on why they like or dislike each option, so you can design the best cover for your book.
Who should A/B test their book cover designs?
Publishers or self-published authors who are planning on launching a new book.
When should you A/B test your book cover designs?
Use this A/B test throughout your book cover design process to get directional feedback or narrow down final designs.
How the book cover design A/B test works
- 1
Step 1: Sign up for free
Click "Use this template" to create a PickFu account for free or log in to your existing account.
- 2
Step 2: Add your images
Add 2-4 cover designs for the audience to choose from. We'll find readers of your genre to vote and provide feedback.
- 3
Step 3: Get results
You'll find out which cover won and get written feedback on each option within the day (often in an hour).
Readers judge a book by its cover – PickFu ensures they judge it well
DIY consumer research
No special training needed. PickFu is easy for anyone to use with flexible survey types and templates.
Test to impress (your readers)
Test your book title, cover, marketing, and more to ensure it resonates with your target audience.
Instant insights from readers
Reach a built-in audience of your ideal reader demographic. Start getting insights within minutes.
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Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How do I use survey Templates in PickFu?
From this page, click the "Use this template" button to be taken directly to this template (you'll be able to sign up for PickFu or log into your existing account). From your PickFu dashboard, you can also view all templates by clicking "Templates" or "New survey" at the top of the page.
Fill in the template based on the customization options available: add your assets for the audience to review, edit the question text, and adjust the audience targeting if applicable. Then preview your template or click "Checkout" to purchase and launch your survey. Results will start coming back within minutes, and most surveys finish within a day.
What are the benefits of using Templates vs building surveys from scratch?
Templates are pre-built surveys offered at a discounted rate, based on our most common use cases and formatting best practices. They help you save money and cut down on option fatigue from the many customizations available in the regular Survey Builder.
Templates are especially helpful for new users who might need extra guidance, or for anyone in a hurry who wants to attach their images and launch surveys quickly. If you're able to find the use case you're looking for and don't need a ton of extra customization, Templates are a great option.
Can I customize my Template?
PickFu Templates are pre-built, discounted versions of our surveys, and therefore have limited customization options. In some cases, you'll be able to edit the question text and audience targeting traits. If you need additional targeting or customization, use our Survey Builder to design your survey from scratch and get access to our full suite of options.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
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