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43 posts
Wireframes are similar in purpose to a blueprint. At their core, they are stories about the future. Also known as a skeleton, a wireframe is a static, low-fidelity representation of …
Lauren Gilmore · July 5, 2021
How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …
Laura Ojeda Melchor · June 23, 2021
When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …
Laura Ojeda Melchor · June 7, 2021
Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …
Laura Ojeda Melchor · May 17, 2021
Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the …
Matt Ellis · March 22, 2021
No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …
Janet Rausa Fuller · March 15, 2021
Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …
Cate Flahardy Guarnery · March 8, 2021
Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is …
Laura Ojeda Melchor · January 4, 2021
Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …
Laura Ojeda Melchor · November 30, 2020
Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When …
Laura Ojeda Melchor · November 9, 2020
Mockup testing helps you collect feedback on a visual or written concept before it is finalized. A mockup can be a product design, packaging concept, website layout, app screen, logo, …
Adrienne Van Niman · October 26, 2020
Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?
Laura Ojeda Melchor · August 31, 2020
It’s not cheap to build an app. One source says that building a simple functions app like a timer or a tip calculator costs upwards of $10,000. A more complicated …
Laura Ojeda Melchor · February 24, 2020
You’ve just released your newest app, which you worked on for months. You made sure that it focused on providing one unique benefit to the world. But now, you’re not …
Laura Ojeda Melchor · January 20, 2020
Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method …
Kim Kohatsu · October 30, 2017
PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …
Kim Kohatsu · April 4, 2017
What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice. Timing is everything Philippe …
Kim Kohatsu · February 27, 2017
“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …
Kim Kohatsu · November 14, 2016
Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it …
Kim Kohatsu · July 18, 2016
