Business idea test marketing

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including the biggest names in business

It’s time to ditch your current testing method

(if you even have one)

Rotating listing variants takes too much time

Maybe you already A/B test your businesses. But live tests take days (if not weeks) to collect data. And after all that time, the data is often inconclusive.

Buying ads costs too much money

Google Ads and Facebook Ads are expensive. They’re a hassle to manage, and at the end of the test, a click-through rate is the only real information you have.

Friends and family are too biased

You can get opinions from the people around you, but they’ll spare your feelings and tell you what you want to hear. Besides, are they even your target customer?

PickFu is a powerful alternative to what’s out there for sellers.

Using PickFu, you’ll get feedback quickly, affordably, and from the right group of people.

1
PickFu is lightning fast.

Most polls complete in about 15 minutes. Compare that to two weeks using Splitly or running a Facebook Ads campaign.

2
PickFu doesn’t cost much, but its insights are priceless.

Pay a flat fee rather than contending with unpredictable CPCs. Plus, by testing in a sandbox, you don’t run the risk of losing sales or harming your current search ranking. PickFu starts at only $50. Can you afford not to try it?

3
PickFu brings the right audience to you.

Get instant access to the people who matter to your business. Ask the advice of 50, 100, even 500 respondents, targeted by demographic and behavioral traits, such as Amazon Prime members. Each respondent comes to your product with a fresh perspective and contributes thoughtful written answers to your questions.

Start optimizing your business with audience-driven data today.

Try PickFu For Yourself

4 simple steps to useful market feedback

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Crowd-sourcing is not ideal for naming, because a few people spending a lot of time on a name usually yields a better result than a lot of people spending a little time. But it is much more useful when it comes to validating a name. Services like Pickfu allow you to get a second opinion quickly if you’re stuck between two options.
GigaOm
Startup and Technology Blog

PickFu vs. what you're doing now

  Asking friends and family Buying expensive ads Going with your gut Using PickFu
Definitive, quantitative result
Qualitative, actionable feedback
Fast turnaround
Unbiased and anonymous responses
Large representative audience
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PickFu polling has been great. It has come in handy several times and the speed of the responses helps us keep moving forward in a timely manner.
Josh Hartman
FamilyLife, non-profit marriage and family counseling

Reliable, ready-to-go respondents

that represent the customer segments you value
1
1-minute setup

Write one question and provide 1-8 options, and your poll starts collecting responses immediately

Quick-setup
2
U.S.-based, unbiased respondents

Bring fresh eyes to your business from people who are eager to help

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3
Results in minutes, not days

Keep your momentum going with feedback you can use right away

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4
Target customer segments

Test with groups of Amazon Prime members, mobile gamers, fiction lovers, and other behavioral and psychographic segments

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5
Useful written explanations

Learn the why behind each response to make better business decisions

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Demographic info

Slice and dice responses by age, gender, ethnicity, income, education, geography and other audience segments

Demo-info

Collect actionable data in minutes, not days

Start a poll
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One of the most important aspects of business I've learned is to assess rather than guess. This is crucial when it comes to finding the perfect book title and cover. PickFu has become my go-to resource to conduct surveys because of their speed, demographic breakdown, and helpful comments provider by the respondents. I recommend PickFu to all of my self-publishing clients as an essential part of the research process.
Derek Doepker

FAQ

Each set of results includes the following:

  • Answer tally: Stats on how many people (and what percentage) chose each option.
  • Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
  • Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.

You can test text, images or even video. Just make sure all your options are the same type of content. Read our about testing different types of content in our help center.

The PickFu Panel is comprised of U.S.-based, native English-speaking respondents that represent a wide swath of demographics. You'll find a diverse mix of ages, income levels, and education, as well as behavioral and psychographic traits including exercise frequency, reading habits, and mobile app usage.

No. Respondents do not see the final poll results. Respondents see a different view of the poll that includes your question, answer options, and any relevant segmentation survey questions. They do not see others’ answers or any identifying information.

We cannot pause or stop and restart a poll once it has begun to receive responses because if a poll question or its options were to be edited mid-way, the results would be unreliable. Please take advantage of the Preview function before publishing your poll. We do not issue refunds for typos and other user errors.

Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., "A" or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.

Paid membership is an excellent option if (1) you poll regularly to improve your business or (2) you're an organization that would benefit from the advanced business-specific features (teams, co-branding, API access, etc) Read more about membership plans here.

No, polling costs are separate from plan costs. Your paid membership lowers the price per response for each poll using the PickFu Panel, and removes upgrade charges for premium polling features.

Start gathering actionable product research right now

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