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Actual Business and Organization Logo Polls & Poll Results
Which logo design is better and can you guess what is it selling just by its looks?
This is a 4 option poll with 50 respondents. A sample of responses:
- The all lower-case versions look better than the upper-case versions (I am not sure why, they just do to me). Also, the black/blue versions look better than the red versions, probably because they are not as "bright" and therefore easier on the eyes. This latter consideration is more important than the first, which is why I rated option B higher than option A.Based on the name "Shade" and the stylized "A", I would guess that the company with this logo is selling either lampshades or the kind of umbrellas that are put on outdoor tables to provide shade.
- I prefer option D because the A is bigger than all of the other letters making it look like it's actually providing some shade to the other letters. Option A also provides the shade to the other letters and it's second because I don't like the all red as much as I like the blue A providing shade to the other letters.I like option B third best because I do like the combination of blue with black lettering, but the letters are all uppercase which I don't like as much. I think that this product is trying to sell lamps.
- This logo makes me think of an sunshading umbrella business for umbrella tables or the beach or other outdoor venues. I picked the first choice of the all caps and all red lettering because it flowed best visually with the umbrella represented by the capital A and color coordinated with the entire logo. Then I chose the somewhat less flowing or less harmonious red lettering with the mix of upper and lower case letters, followed by the blue and black lettering in all caps.
Which association do you have about this trademark (text) and logo? "Limia's Care" - is this text has a sense for you or it is senseless or neutral?
This is a 1 option poll with 50 respondents. A sample of responses:
- The logo is senseless unless I get some context on who Limia is and what it has to do with fish. Fish are known to be cold blooded and only a few species like guppies actually take care of their spawn. Taking this into consideration an image of a fish, a person and the word care do not go together unless there is some context (maybe an aquarium?). I do not like the Times New Roman font case either for logos, especially when trying to associate it with the word care.
- It's a very neutral logo- the fact that the image and text are both black with a neutral font makes it timeless but still modern. I imagine the company deals with fish care hence the fish image next to the text. I really like how simple the text and image are and how well they mesh together but I think it could be a little clearer what the company is from the image, if it isn't fish care.
- Hmm ... care of what? Fish? Animals? If I go on vacation is this company going to come clean my cat litter boxes and feed the cats? Or just feed the fish? Is that what this even means? Or is this a nurse and they care for people? I need more info to make a real observation about this. But from the info here I guess the company services fish. Or sells them or catches them or something.
Which logo is more appealing? This is for our premium quality supplement brand to Optimize human health..
This is a 2 option poll with 50 respondents targeting Nutritional Supplements (Yes). A sample of responses:
- Option B makes more sense to me because there is actually a star in the logo. If I see the logo without the company name, it would remind me of the company name. Option A doesn't say anything about the company name. The logo looks too much like the Nike logo. If I saw the Option A logo by itself, nothing about it would remind me that "star" is part of the company name.
- Im not sure I like either much... Neither one really stands out or catches my eye that is. Maybe because the symbol in this one reminds me of star trek, and the medicine on star trek was pretty top notch. Choice A seemed a little crisper and cleaner.
- I like B because it kind of looks like a shooting star so I think it goes with the product perfectly. Kind of makes you think of health. A is a bit odd and kind of looks like something from outer space, but not a star.
- I chose option B because it looks more natural and less extraterrestrial to me. Option A looks like a Star Trek logo and it looks very space like so I do not think that it applies to the product being sold
- I really like the design the best, I think it looks a lot more sharp and clear than the other choice, and I believe that it looks more eye catching as well, I would choose choice B as the best option.
Which logo is more appealing?
This is a 2 option poll with 50 respondents. A sample of responses:
- I like A better as I like keeping the lettering in all black form. I think A is easier to read as I immediately saw Kiddie Totes but B sort of looked like the ladybug was doing a V shape with its arms. A looks more like the logo for a children;s brand to me also. Besides the ladybug, B looks doesn't immediately show itself as a children's product to me. I think A looks better, is clearer, and fits the targeted demographic better.
- I have two younger kids, Kindergarten and Second grade. Based on my experience with them I think they would like A much more than B. I also like it as well but I am very positive in their choice and if they saw this they would want to look at A more than B.
- It looks fun, clean, and interesting. I love the font and also that the adorable ladybug is larger in this option. I also like that both words are in different colors; very well done in that it doesn't look messy or confusing.
- I like the quilted thread pattern on the letters for choice A. It reminds me of the kind of stitching that might be a on a cloth tote. The bold, black, capitalized letters also stand out more than on the red and black letters.
- Sometimes simple is better.I like this logo more because it is less congested. I like font because it is much less obnoxious than the former. I like the placement of the ladybug and how it makes the logo really stick out.
Which brand image would you prefer? This is for a health and wellness company that sells vitamins and supplements
This is a 2 option poll with 50 respondents targeting Age Range (35 44, 25 34, 45 54). A sample of responses:
- The logo on this choice is clean and austere much like the other choice. However, this ad also includes a picture of the product itself. This allows the consumer to see what is actually being sold and not just some vague company that hopes to purify their life "somehow". This degree of transparency is welcomed by some consumers and should be the benchmark companies strive for rather than trying to mask what their goals are in their marketing.
- I chose option B because, while option A is very pretty it doesn't give any indication of what the brand sells. I like that option B has the vitamins in the picture so the consumer knows what it is. I also like the darker colors and the greenery. I think it fits the image of a health and wellness company better.
- I really like option "A", however it feels a bit disjointed with the two different colored squares and then the picture of pills. I think it could be more cohesive with the logo strewn across the top in a single rectangle instead. Option B seems more in line with what a proper logo ought to be .
- Option A is much more eye-catching. Option B is appealing, but A grabbed my attention. In addition, the picture of the supplements helps the consumer immediately know what the product(s) are, as well as conveying an organic/natural feel.
Which logo design is better for wellness,natural dietary food supplement
This is a 6 option poll with 50 respondents targeting Nutritional Supplements (Yes). A sample of responses:
- I chose Option E first because it stood out to me, it shows forward momentum and I find that to be a positive attribute, like whatever the business this logo is representing it will get things taken care. I like the bold font too. Second choice was Option C, again it demonstrated a bit of movement in the logo but not as much as Option E. The graphic in the logo reminds me of climbing a mountain, kind of like facing a challenge, so this particular logo gives me a feeling that the business will help me over come whatever challenge I'm facing. Option D I though looked visually appealing, very simple, very easy to read the business name, though it's a bit generic and emphasizes the Z which may or may not having meaning to the particular business it's representing. Lastly, Option B is again clean, simple, and easy to read, I like how it starts from a light font and ends bold, but it just doesn't do much for me overall, meaning it does not evoke any emotion or gut feeling. I hope this helped!
- The first choice, I loved because it makes it look like you're gaining energy or gaining momentum. The way the line starts out checkered and then becomes a solid line, it makes me think of a race you're running, or getting off to a faster start. I also like the one with a checkmark, because it implies a list or something you want to do that's been checked off and done-- it gives you a feeling of completion and hope to look at it. I would definitely go with the black one, and the bolder font because it just looks more powerful and memorable. the blue is nice, but not for something like this-- it just doesn't grab your attention and isn't commanding enough.
Which color logo is better?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- I guess A, even though it'd depend on where and what it's being used on. to me background color doesn't matter much at all since it can be so interchangeable. When logo's are on black backgrounds, I can feel that my eyes are honing in on a specific spot in order to read it, where with a white background it stands out much on it's own.
- I prefer option A because it seems as though the logo has something to do with smiles, maybe even teeth. So the white fits in great with what the logo is trying to portray and gives it a simple but clean look.
- This one stands out to me better, looks more unique and eye catching, and I like words written in white. They are both good though. And I like the blue and green colors in both.
- ALWAYS use a light background, with darker font! It's very hard for most people to read with a dark background and light colored fonts.
- The plain white background helps the font and coloring of the logo stand out, as opposed to muting it slightly more when in black.
- The black background and white letters highlight the name of the company. Plus I think black is way cooler than white.
- I always tend to like darker backgrounds better... but in this case, both of them look pretty sharp. Nice job!
Which logo do you like the best? Why?
This is a 2 option poll with 50 respondents. A sample of responses:
- It took me a little longer to figure out the logo of Option B. I didn't recognize the shape of a key right away. I like the logo of Option A. The small dots coming out of the container catch eyes easily and it is more memorable. Also it symbolizes constant moves/changes and fits well with the company name.
- I think both are good but Option A comes out on top because of the motion felt in the logo having bubbles come from the icon. This I think is a clever idea and creates a sense of movement. It also symbolizes activity, growth, and change. All positives.
- With "A" (which wasn't my choice), sooner or later you'll regret those bubbles running up from the top of the logo as they'll take up extra vertical space on signs/documents/pages that you'd rather use for other info.
- I like both but I slightly like this one more because the graphic in the middle doesn't' look as plain with the bubbles come out of the top and the liquid inside looks like it's in motion.
- I don't really like the dots coming out of Option A. They will just make me think something has spilled on it. The key on Option B also goes nicely with "Keyword."
- I chose option A because it looks like it is releasing a great deal of keyword research at one time. The other option just looks like a broken logo to me.
Which logo is more appealing? Our company name is called Uplift Active and we sell aerial fitness equipment.
This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:
- Option A has a lighter, airier feel to it but Option B feels a little more uplifting overall. The "frown" at the bottom of Option A makes it look slightly sad or down. The :infinity sign" at the bottom of Option B makes me thing anything is possible. Perhaps there is a way to combine A and B? The lightness of the lotus in A with the lower part of B to match?
- The swooping infinity sign implies movement and I think that is more relevant to an active activity like this. It also echos one of the movements you might make in the air. A is cute but it is very static and seems more like a health food company rather than a seller of aerial fitness equipment.
- this logo feels more 'airy' and light. The thinner lines and open top of the petal suggest lifting upward. the flower lines also hint at a person doing aerial movement. Overall, this option is a much better fit with the company. (The other option feels heavier and has a 'downward' energy.)
- A was more inviting. The logo looked like it had its "arms" open ready for a hug. If that makes sense. The strokes or lines for A are little bit lighter as well. B's lines are a little to thick. The logo seems to close itself off.
- Option A looks more fitting because the logo looks like it is opening up which makes it look like it's being uplifted. Option B just looked kinda closed off which doesn't remind me of anything uplifting at all.
Pick the 3 you like best and rank them from #1 to #3. What do you like most about your #1 choice, #2 choice and #3 choice?
This is a 5 option poll with 50 respondents. A sample of responses:
- I love the ones with the beaker looking testtube/bubbles in them. This makes me think of intelligence, things that are created and made specifically for a purpose. It sets them apart and sends the message that there's a "science" behind it. In the first one, I love it all around-- I love the split between the orange and reddish color at the top and the black at the bottom making it also look like somethings "cooking," or something is "hot." The second choice I like just as much, but the color is what makes it second. The third one, I also love-- I just like the bubbling or brewing look of the first two better. These are all great though.
- Option A - 1st choice because I like the logo with the flask and also because the flask is only one color, which makes the red stand out more against the text.Option D - second choice because of the one-toned red logo. I think the flask is a better representative of the company's research background rather than a key, though.Option B - my third favorite, because while I like the hexagonal shape of the logo, I do not like the two-toned black and red color of it, it doesn't make it stand out as much.I don't like Option E or C, because I can't really tell that the logo looks like a flask. Instead, they made me think of a bomb.
Current Ways To Test Market Your Logo Options
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different logo options and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different logo options and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your logo options.
Armed with this data, you will have the confidence to choose the best logo option.
How PickFu Compares
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Just write one question and two answer options and your logo option poll is ready to go.
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