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Actual Business and Organization Logo Polls & Poll Results
Which logo is more appealing? Which one are you more likely to buy from?
This is a 2 option poll with 50 respondents. A sample of responses:
- Option A is overall more visually stimulating. The coloring and font is better and gives you a better feeling about the company itself. I also think the image matches better with the name and what the company is all about. Option A would catch the attention of a wider audience of people and make them more likely to check deeper into what the company has to offer.
- The image of the sun conveys natural and healthy products, and for a product called 'positive living' this seems appropriate. I like the ray of the sun coming out to underline the words, it's cute. The blue motif is attractive and would make a nice logo but in this instance I like the sun is more appropriate.
- I love the mix of colors and the sun, which always symbolizes growth, hope and new beginning to me. The logo is easier to "figure out" in that one and the colors are more gentle. I'd buy a product with that logo over the other one, easily.
- B because the sun is attractive and makes a good spot for the eye to go. Then from there the rest of the logo is presented well and easy to read. It's a simple logo and it inspire trust.
- Option A looks professional and tested. Like it was created by a professional and the company behind it is therefore professional. Option B looks a little too friendly and amateurish.
Which design do you prefer?
This is a 2 option poll with 50 respondents. A sample of responses:
- I really like the font/lettering and two colors in option b. However, the design in option b is not recognizable. If I hadn't seen the design in option a, I would have no idea that the design in option b is a house. In fact, I'm still not sure it's a house. I think the design in option a is very good, and I like the "roof" line across the top. However, I don't like the font as much. If the font and 2 color scheme of option b could be incorporated with the design of option a, I think that would be a wonderful design.
- By using two colors (red and black), Option B catches attention better. Although I understand why they used the roof/window image for the design, I think it better to have simpler and more vivid image for the company logo/design.
- I like the fact this design has more color which makes the design really stand out. I think it makes a statement with the boldness of the colors. I also like the logo which also stands out.
- I like to have a visual when I'm thinking about property, and the logo in Choice A is very clearly property related. It is something that makes sense given the goal of the company.
- The color makes it look more professional. Not only does the color look more professional but it also stands out more. The black and white is too plain and forgettable.
Which logo is more appealing for a kids education brand?
This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:
- Choice A is more vibrant, bold, and unique for a kid's education brand. The green brain is fun, the color is unisex, and it is unique way to use the brain. I find putting the brand inside the bubble "brain" is a killer idea/image for the brand. The dark background makes the logo pop out more. Also, I can see children being more drawn to this image because it is more artistic and creative.
- I like A because it is altogether and that makes more sense to me. I can look at the logo and get the message of what it means all at once. And the lime green is a good color for this. It shows up with the dark background.
- I like how the company name is separated using the large word font and the small font in the blue box. I don't like the brain as a word bubble. The blue image is okay, but I don't see a connection to a child's mind.
- It is a little more approachable than the other logo. The brain isn't too desirable in this picture. Choice A has a black background which catches your eye and it stands out.
- I find choice A to be cuter, it is captioned like a thought and it makes me feel like I am thinking of what a genius my child is. Choice B is not attractive nor engaging.
- I tend to avoid assuming co-ed logos need to be blue and pink with their stereotypical gender associated color connotations and thus I prefer the other logo.
Say your business is deciding on a digital marketing agency to use. Which company logo is more appealing and why? What thoughts come to mind about both? Please compare and contrast the perceived pros and cons of the company based on each logo.
This is a 2 option poll with 50 respondents targeting Age Range (45 54, 25 34, 35 44). A sample of responses:
- The other chicken looks like scribbling at first and it's not immediate what it is. If they can't market themselves well, I wouldn't' want them marketing for me. I like this one because the whole logo feels bold and while the chicken is a silhouette, it's outline is detailed. This one shows more artistic taste so it's more appealing as well.
- I like B best as it has in the logo that it is a marketing company. I do not realize that with A without the word Marketing. I have no idea what it does without that. I might not want just a red chicken in B though. It could be better characterized than it is. It sort of looks like a poultry company as it is now.
- B is a better design and logo, it really stands out upon first glance. My thoughts on this is that the company is warm and inviting based on the logo. The pros are it grabs your attention and because the size and vibrant colors. Cons would be maybe some people would think it is farm related possibly.
- The red rooster stands out more and the font is interesting yet professional. A looks like it was a careless scribble drawn on a napkin. It looks lazy and unprofessional. The font is plain and it really doesn't stand out.
- I like Choice B because it mentions marketing right in the logo and looks more "professional". The curvey chicken logo in Choice A seems too playful, cartoony and something like Chik-fil-a or something.
Which logo design do you like more? Give me three words that come to mind when you see that logo.
This is a 2 option poll with 50 respondents. A sample of responses:
- I like the logo on choice B. It is less abstract and the graphics look cute and memorable. It seems to be a better choice and more solid overall.
- I like this one better because it is more eye catching. It also is more detailed and makes me feel better about this company.
- It's more artistic, creative, and different. Three words that come to mind when I see it are unusual, creative, and artistic
- I think this one is more memorable and more creative. Three words that come to mind are sophisticated, mature, and expensive.
- A is super fancy and intriguing. B has more information, but I really like the simplicity and the mysteriousness of A.
- Choice B seems more of a professional design. The logo overall is eye catching. Choice A just seems boring and bland.
- The three words that come to mind with Option B, the option I like more, are Elegant, Unique and Professional
- Classy, Prestige, Luxury. This logo looks very high end and I like the rabbits and banner with the name.
- This logo looks to be of higher art quality. I also like how they show the company name in the logo.
- this is more detailed and appealing and it reminds me of a sign you would see outside a British pub
- More defined, clearly shows what comprises the logo, leaves no ambiguity about what the animal is.
Which club logo do you like?
This is a 2 option poll with 50 respondents targeting Age Range (18 24, 25 34). A sample of responses:
- I picked Choice B because I like how the lettering looks better. It looks bolder and has a more futuristic feel to it. I also like where the markings are on the lettering better. Also how all of the wording in the logo is more even level with the black background so that it is right in the middle.
- I like Option B because I like the font better and I like the spacing between the words. I don't think Option A did as well and I think that the words are a spaced a little too far from each other.
- Emphasizing the name over the word nightclub works better for me although it's very slight. I also feel like the way that the lines in the word Levels looks better on B than A to me.
- I don't really like either of them, but I would say this one if my favorite because you can read it a lot easier than the other options, especially the E's.
- It is easier to read and somehow pops off the page more than the other. I like that the "Nightclub" text underneath aligns with the "Levels" word on top.
- I like the sharper line in the font on Choice B. It just gives it that style that I'd associate with a nightclub more than the rounded font of Choice A.
- I like the hard lines of choice B. It reminds me more of levels of a club or a building. It is also more legible than the more soft version of A.
Which logo and text combo looks better?
This is a 3 option poll with 50 respondents. A sample of responses:
- I placed Option B first because I think it looks clearer than the other two options. The logo is on top and then the company in large type. Its minimal and easy to recognize and read even the Los Angeles under it doesn't make my eyes strain. I placed Option A section because I think the ratio between the logo and the company is off and makes it look unbalanced. Also the small EST MMXX forces me to stop and strain to read it. I placed Option C last because it looks visually noisy to me. There is too much happening.
- Option A is best because it does not have the "Los Angeles" text that detracts from the Oak & Rove text. Option B is next best because it does not have the "EST MMXX" text which makes the image look cluttered. Option C is worst because it has both "Los Angeles" and "EST MMXX, so it looks cluttered as a logo.
- C uses an established date which is good, but I need to transcribe it but that is ok. At lease I know they were in business awhile. C and B use the wording Los Angeles which is of interest because now I know its USA based or associated with USA. A uses a font that is too large.
- I like C the most because it has everything displayed and lined up neatly. B is similar as well but not having the establishing date on both sides of the logo kinda throws it off. I chose A to be third because the logo and large text do not line up neatly.
Which logo do you like best? Company specializing in selling wine accessories.
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- Option A (with the wine glass) may sell to more consumers based on a more unisex design. Option B (with the female hair and lips) could limit sales in the sense males may not want to be associated with a feminine product (unless women are the target market).
- I think A is a more professional and classy looking design. B has a look about it that feels cheap, and I even hate typing that, as I don't mean it in a gendered way. Please know that.
- I like the lettering style for choice A specifically. Also, I don't like the avatar of the 'mom' in option B; it distracts from the product name instead of emphasizing it.
- I think that given that this company is obviously targeting women. Given that fact, I think option B looks like a logo that would appeal more to women than men.
- option b looks more elegant and high end. The font is more refined and appealing. The logo definitely supports the name of the brand more so than option a
- The styling of the other logo looks more like something you would see on the front of a restaurant. This choice is a much better fit for the product.
- It is very sleek looking and very appealing to the eye. It drew my eye in immediately and makes me want to purchase more so than the alternative.
Which brand name and logo is more appealing? Pure&Natural or WellBio?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- I prefer the color of the logo; it's a smaller name which is easier to remember; and I am sceptical of words like "pure" & "natural," they sound good but they aren't regulated in any way so they're often used to impress something on consumers that implies value when the product has none. They're weasel words.
- I like option A. Pure Natural feels more wholesome and sounds better. Wellbio doesn't have a nice ring to it or matches with the tree logo. It sounds like a medical company, and if that is the case, then I don't like the tree logo.
- A is best because it depicts trees, meaning nature very well and when people think of trees and the color born they think of natural. B. sounds more something like a nuclear power plant and does not depict anything natural.
- I love having the darker font and the darker edges of the tree. I love the font in this one and also that it says Pure Natural the other name Wellbio you don't know what it means with natural you do.
- Pure Natural is definitely more appealing and I like the look and design of the logo a lot more as well. The brown really works with it and helps give it more of a nature like feel to it.
- I like the design of option A better. It looks more like a tree to me. The name is also simpler and has less room to be interpreted as something else.
Which logo evokes a sense of luxury and appeal?
This is a 2 option poll with 50 respondents. A sample of responses:
- Choice A has a font that is strong and bold. The logo is easily read. The photo of the wedding table is elegant and professional. The color choices on the table with the flowers are blended with old world elegance while still being a modern setting. Choice B has a font that hard to read and the logo is fancy and difficult to understand. The photo of the wedding party shows countryside and rustic setting. People are casually dressed in an outdoor setting along a fence. This is very understated. The details are hard to see as the picture is too busy.
- Neither evokes a sense of luxury and appeal" because it is obviously impossible for any corporation, brand, or logo to "evoke" anything or "sense" anything in any way. However, the chosen option looks prey tier and makes a brand non-generic unlike the extremely generic and uninteresting second option. Please remember to submit ONLY valid and reasonable questions at all times.
- I think this one seems more luxury and that appeals to me more. I am neutral on the logos and like them both about equally, but I really don't like the picture of all the "rich" people sitting around at a wedding party, it just doesn't appeal to me at all.
- I chose A because I love the classic bold lettering, it's elegant and visually appealing, the picture is that of richness, class and calming, itis warm and welcoming. It has fine detailing on the decor setup and would make anyone feel welcome.
Current Ways To Test Market Your Logo Options
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different logo options and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different logo options and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your logo options.
Armed with this data, you will have the confidence to choose the best logo option.
How PickFu Compares
Friends & Family
Buying Ads
Your Gut
PickFu
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Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience
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Why use PickFu to test your business logo?
1-Minute Setup
Just write one question and two answer options and your logo option poll is ready to go.
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Our respondents match US demographics, so you get balanced, unbiased results for your logo option.
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Demographic Info
Slice and dice responses by age, gender, ethnicity, income, education.
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Blog Posts About Optimizing Logo Options
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Which One Won? Capturing a company’s essence in a logo
Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.” That puts a lot of pressure on a company to create the perfect logo. Many companies use PickFu polls to help them test and see how effectively […]
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Which One Won? Creating a Winning Headline
Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” In other words, if you want your product to sell, then you better have a winning headline. To find […]
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Which One Won? Getting Risky With Logo Design
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested your logo design on a target audience. It might surprise you to find that one of your creative design choices doesn’t fly with your audience […]
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