Business Logo Test Marketing
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Actual Business and Organization Logo Polls & Poll Results
Which brand name and logo is more appealing? Pure&Natural or WellBio?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- I prefer the color of the logo; it's a smaller name which is easier to remember; and I am sceptical of words like "pure" & "natural," they sound good but they aren't regulated in any way so they're often used to impress something on consumers that implies value when the product has none. They're weasel words.
- I like option A. Pure Natural feels more wholesome and sounds better. Wellbio doesn't have a nice ring to it or matches with the tree logo. It sounds like a medical company, and if that is the case, then I don't like the tree logo.
- A is best because it depicts trees, meaning nature very well and when people think of trees and the color born they think of natural. B. sounds more something like a nuclear power plant and does not depict anything natural.
- I love having the darker font and the darker edges of the tree. I love the font in this one and also that it says Pure Natural the other name Wellbio you don't know what it means with natural you do.
- Pure Natural is definitely more appealing and I like the look and design of the logo a lot more as well. The brown really works with it and helps give it more of a nature like feel to it.
- I like the design of option A better. It looks more like a tree to me. The name is also simpler and has less room to be interpreted as something else.
Which logo evokes a sense of luxury and appeal?
This is a 2 option poll with 50 respondents. A sample of responses:
- Choice A has a font that is strong and bold. The logo is easily read. The photo of the wedding table is elegant and professional. The color choices on the table with the flowers are blended with old world elegance while still being a modern setting. Choice B has a font that hard to read and the logo is fancy and difficult to understand. The photo of the wedding party shows countryside and rustic setting. People are casually dressed in an outdoor setting along a fence. This is very understated. The details are hard to see as the picture is too busy.
- Neither evokes a sense of luxury and appeal" because it is obviously impossible for any corporation, brand, or logo to "evoke" anything or "sense" anything in any way. However, the chosen option looks prey tier and makes a brand non-generic unlike the extremely generic and uninteresting second option. Please remember to submit ONLY valid and reasonable questions at all times.
- I think this one seems more luxury and that appeals to me more. I am neutral on the logos and like them both about equally, but I really don't like the picture of all the "rich" people sitting around at a wedding party, it just doesn't appeal to me at all.
- I chose A because I love the classic bold lettering, it's elegant and visually appealing, the picture is that of richness, class and calming, itis warm and welcoming. It has fine detailing on the decor setup and would make anyone feel welcome.
Momentum Design Co serves customers in the trailer industry. Which logo is more attractive to these customers?
This is a 2 option poll with 50 respondents. A sample of responses:
- I'm not a customer in this industry so I can't say for sure, but something about A seems more individual consumer friendly for small business/recreation. Option B seems very corporate to me, but if I misunderstood and the customer is corporate I'd go with B. A seems more friendly.
- this logo option is clever and visually references the industry. It also stands out and feels 'fresh' - the other option is more sleek and smooth, but also feels far more generic.
- I choose choice B design beacuse I love the font better than A and I also like the color choices better it just feels and looks like it would suit the company names.
- I chose A because it has a tire and what looks like something on the bottom of a trailer, so it's easier to tell that its for trailers just by looking at it.
- I CHOOSE A BECAUSE THE LOGO CLEARLY MARKS THEIR EXPERTISE AND WORK AREA. PLUS IT IS MORE MACHO AND MASCULINE WHICH WILL WORK WELL FOR THIS COMPANY.
- Choice A seems more tailored to their service. While Choice B is also a good logo, it just seems too vague, while Choice A is more definitive.
- It's cleaner, and less is going on with the letters, which makes things easier to read. I also like the pop of red in the middle.
Which logo do you like best & why? The company will be doing global fulfillment services, similar to fulfillment by Amazon
This is a 4 option poll with 50 respondents. A sample of responses:
- Elogistic make me think of ecological so my first choice was green. The green stands out in a nature tone type of way. Then, I liked the blue because of oceans. I know this might not necessarily make sense but the E just automatically makes me think Eco, Earth, Ecological, etc. Orange is also a good color but my last preferred choice. I like it over the red. Red seems a bit aggressive as a color; not just for this but just in general. I really enjoy the green and blue best as a sort of earth/globe colors. Kind of gives me the "global" mindset and the symbol also kind of resembles a planet/circle/sphere so it fits well together for me.
- Option A is the best choice because it signifies the choice of today's consumers to be 'eco friendly" while at the same time it also symbolise for the company growth and fiscal wealth. Likewise, the the blue logo once agains resembles the choice to stay focused on the earth concept. LASTLY, the color orange is very eye catching in addition to the black font.
- The green color of A is the most soothing and makes me think my experience with the company would be easy, relaxing, and simple. The blue in D evokes a similar feeling, but to a lesser extent. The orange and red options don't make me feel the same way, but the red especially seems out of place and harsh for a service like this.
Which logo is better for an accounting business for real estate investors?
This is a 2 option poll with 50 respondents. A sample of responses:
- With this being a real estate business you would want the image to be clear, concise and reflecting that of a house or housing market. Unlike option B the odd looking house and the graph does not provide me with the sense of a stable firm . With respect to the logos and graphics the standard font is more appealing and professional looking.
- I like the bolder font of Choice A - it seems more solid, reliable. Also, the logo of the house is more defined. It's easier to identify it as a house. Choice B required a 2nd look to determine it was a house.
- I chose A because the print is darker. Easier to read. The little house is brighter. I like the two-tone color of the house, but the house could be a wee bit bigger though.
- This logo looks very serious and professional I think the font suggests a no nonsense company that I would be willing to do business with. I like that it is also memorable
- The font choice is much crisper and easier to read and the house is a nice modern design. The whole logo is legible and makes sense. Nice colour choice as well.
- The slightly larger and bolder font and higher definition logo are much more attention grabbing than the other option. Logo and font could be bigger even.
Which logo is better for an accounting business for dental offices?
This is a 2 option poll with 50 respondents. A sample of responses:
- I like B slightly better because of the tooth image and the colors, A is okay but the image doesn't tell me dentist and if I was doing an accounting practice for Dentists I'd want a good related visual to catch the eye and declare business
- This one is much less "dentist-y" than the one on the right which is why I think it's a great fit for an accounting business for dental offices. The dental aspect is still there but it doesn't overpower the whole logo.
- I think this one is more appropriate the other makes me think they are the dentist. This is memorable and the vague image of the tooth does the job without making me think they are dentists
- I prefer the more bold colors of A and I think the font has a more professional look to it. Additionally, I think the location of the icon would look better on cards and stationary.
- The logo is less distracting - the text should be the most noticesable thing, and the logo should accentuate it. By being smaller than the text, the text stands out first.
- The font in Option A looks better. In addition, it's easier to see the graph part of the logo (emphasizing the accounting side) when the right side of the tooth is open.
- While I like the colors on B, I like the clean, crispness of A much better. Dental offices will still readily recognize the tooth without it being fully formed.
We are creating a new line of home & garden products and need your input for the logo design. Which design do you like?
This is a 3 option poll with 50 respondents. A sample of responses:
- normally I wouldn't be a fan of cursive writing, but I think this is a better alternative than the other two. Option B I think would actually be the best if it was done in green instead of red. the red looks harsh. when I think home and garden, I think green. Option A looks like it would make more sense for a software website (the font makes it seem more computer code related than garden related. Red white black can also have negative connotations associated with it, I would avoid using those together as the only three colors.
- To be honest, I prefer block faced type much better than script. I have no issues reading cursive or script, but I just prefer print best of all. The first one is nice and the leaves look similar to a lotus. The logo really makes it pop. The second one is quite simple, Ware Expert, with simple text and two colors. It's easy on the eyes and classic. The third is my least favorite. The cursive script is frilly and fancy when it doesn't need to be.
- I like the first one because of the organization in it. The plant fits welll for a home and GARDEN place because it is a plant. The option A is last because I don't think the logo resembles the business in anyway. It looks more professional than C but I don't think it fits with the theme of a home and garden place.
Which logo is more appealing?
This is a 2 option poll with 50 respondents. A sample of responses:
- The A is easier to read and flows better. The B looks more like the cover of a manga or CD or anime, which has it's own value, but for ease of reading and simple design I definitely prefer A. Also, A just looks more clean cut and cutesy over B- which has a somewhat metal/rock feel to it. And, as an added note, the legs on B sorta look weird.
- The person in A looks triumphant and exciting. B looks reserved. Not sure what the product is, but I'd be more likely to want information about a product with logo A than logo B.
- The side profile makes it easier to see what is going on in choice A. Choice B suffers from the shading effect being dark in the center and on the text.
- this makes me think of fairies and I like the gold and black design. I find this one attention grabbing and elegant looking and prefer it over the other
- They are both really nice, but I picked B because of the font and letter placement makes it eye catching and gives a sophisticated look more so than A
- This option is more clear and easy to read. I like fonts, but the other option went overboard with the letters wrapping around the figure.
- I actually like the logo itself more than the other due to its clean and professional look. The Font going around the female looks great.
Which logo is more trustworthy/better designed? For <a href="https://seo101.com">SEO 101</a> (http://seo101.com)
This is a 2 option poll with 50 respondents. A sample of responses:
- I like the blue and grey as opposed to the other image. I'm not sure trustworthy is the right word but the completely missing vertical on the 'E' on the darker image I don't prefer as much. I also don't feel like 101 goes as well for the inverted scheme black with white lettering as opposed to changing the colors but the matching grey.
- I loved the boldness of this graphic. It invoked a highly techie feel. The other graphic did not have the same impact. The contrast of background to foreground, left to right was striking and pleasing.
- Something about this one makes me feel like it is better. Maybe the color combinations but I feel I could trust this logo better them other one.
- I chose "B" because my eyes went to that logo right away. The outline showed up better, and the black color fill in 101 stood out better.
- I like B a lot better. A looks blah and boring and unprofessional. B looks bold and stands out and is definitely a better design.
- The design of this logo is more geometric and shaded. It has more depth and just seems more trustworthy to me.
- I like option A a lot better. It is more sleek while option B is a little too busy/too much going on.
- I like juxtaposition of the white and black lettering. It looks more diverse and professional looking.
Which logo is more appealing?
This is a 2 option poll with 50 respondents. A sample of responses:
- Choice A is simply far more appealing. The "saw blade" shape in the back along with the varying font makes it an attractive and easy to read logo. Choice B is simply too hard to read with its upside down and backwards words.
- I think A looks more professional. Unless the upside down letters tell something about your product or service, they're kind of silly and gimmicky and don't really add anything visually pleasing or informational to the logo.
- Choice A is easier to read and I like the circular graphic that looks masculine ("savage") and conveys movement. I don't like the other choice because it has a word upside down and I find that distracting and annoying.
- Cleaner, easier to read, stands out more. The second one is too much as far as trying to make the logo unique - have the "general" upside down and mirror image just doesn't make sense
- I prefer A. B does not catch your eye like A does, and B is somewhat confusing. It took me a minute to realize the General was upside down and backwards.
- Definitely A, B is confusing and also hard to read. A classic/typical logo contains an image or an object (just in my opinion) , option B is only text
- Lettering is clean but edgy with the saw in the background. CAtches the eye as well represents the brand well. The other option is jumbled looking.
Current Ways To Test Market Your Logo Options
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different logo options and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different logo options and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your logo options.
Armed with this data, you will have the confidence to choose the best logo option.
How PickFu Compares
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1-Minute Setup
Just write one question and two answer options and your logo option poll is ready to go.
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Blog Posts About Optimizing Logo Options
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Which One Won? Creating a Winning Headline
Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” In other words, if you want your product to sell, then you better have a winning headline. To find […]
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Which One Won? Getting Risky With Logo Design
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested your logo design on a target audience. It might surprise you to find that one of your creative design choices doesn’t fly with your audience […]
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Which One Won? Make Your Ads Stand Out
When marketing a product, it’s important that potential customers have a clear understanding of what the product does. The benefits need to stand out clearly in the ad. But what is the right amount of information to provide? A recent PickFu poll for a workout supplement can help us answer that question. The company Nutritive Vitality […]
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