Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” In other words, if you want your product to sell, then you better have a winning headline. To find […]
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested your logo design on a target audience. It might surprise you to find that one of your creative design choices doesn’t fly with your audience […]
When marketing a product, it’s important that potential customers have a clear understanding of what the product does. The benefits need to stand out clearly in the ad. But what is the right amount of information to provide? A recent PickFu poll for a workout supplement can help us answer that question. The company Nutritive Vitality […]
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