Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.” That puts a lot of pressure on a company to create the perfect logo. Many companies use PickFu polls to help them test and see how effectively […]
Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” In other words, if you want your product to sell, then you better have a winning headline. To find […]
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested your logo design on a target audience. It might surprise you to find that one of your creative design choices doesn’t fly with your audience […]
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