Question type
Run a Likert Scale survey with PickFu
Measure how strongly your audience agrees with several statements at once. Respondents rate each one on the same scale – agreement, frequency, or satisfaction – and explain their ratings.
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Several statements, one scale, side-by-side results
Instead of a separate question for every idea, a Likert Scale question groups 2 to 8 related statements and asks respondents to rate each independently. Choose a 5-point or 7-point agreement scale, a frequency scale (never to always), or a satisfaction scale. Results show the mean rating for each statement and a response distribution chart, so you can see at a glance which statements your audience rates consistently high – and which split the room. Every respondent also leaves a comment explaining their ratings.
When to use a Likert Scale survey
For attitudes, habits, and satisfaction across several statements at once.
Brand perception
How strongly do people agree that your brand is trustworthy, affordable, or innovative?
Product claims
Which benefits or claims do shoppers actually believe?
Shopping habits
How often do people buy online, read reviews, or use coupons?
Customer satisfaction
How satisfied are people with price, quality, shipping, and support?
Why Likert Scale surveys work
Compare attitudes across statements, with the reasons attached.
Up to 8 statements in one question
Measure a whole set of brand attributes or product claims without fatiguing respondents.
Four scales to choose from
Agreement, 7-point agreement, frequency, or satisfaction – pick the one that fits the question.
A comment with every set of ratings
Respondents explain their ratings, so you understand what sits behind each score.
Likert Scale survey examples
Frequently asked questions
How many statements can a Likert Scale question include?
You can include 2 to 8 statements in a single Likert Scale question. Every statement uses the scale you chose for that question, and respondents rate each statement independently before leaving a comment.
Which rating scales are available?
Four: a 5-point agreement scale (Strongly Disagree to Strongly Agree), a 7-point agreement scale, a frequency scale (Never to Always), and a satisfaction scale (Very Dissatisfied to Very Satisfied). Use agreement for opinions and claims, frequency for behaviors, and satisfaction for experiences.
Can Likert Scale statements include images?
Statements are text only. To show respondents an image or video, add it as context to the question so everyone sees it before rating the statements.