Feature
PickFu Projects
Group related surveys under shared goals, get AI-powered insights across multiple tests, and keep your team aligned on what you're learning.
The world's top companies just PickFu it.
Streamline your team's research efforts
Group related surveys under one goal or theme instead of scattering them across your dashboard. Add existing surveys or launch new ones directly, filter by status and demographics, and use AI-powered summaries to pull high-level insights from all your surveys at once. Perfect for team collaboration and building organized research that compounds over time.
Why Projects turn scattered surveys into organized insights
Transform isolated tests into strategic research. See the bigger picture across all your testing.
Group surveys by shared goals
Organize tests by product launch, campaign, or any theme that makes sense for your business instead of scattered individual surveys.
AI-powered insights across multiple surveys
Get high-level learnings that pull insights from all your tests. No more digging through individual results to piece together the bigger picture.
Team collaboration made simple
Everyone can see what's been tested, what's running, and key findings so far. Keep teams aligned on research goals and outcomes.
Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.
How long do my results take to come in?
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
Are there any alternatives to using PickFu?
Yes — your alternatives fall into three groups. Traditional research (focus groups, agencies, long studies) goes deep but takes weeks and costs far more. Survey and testing tools like SurveyMonkey or UserTesting are flexible, but you recruit your own audience and do your own analysis. And AI tools like ChatGPT answer instantly — but a model's prediction isn't feedback from real people.
PickFu sits in the middle: a built-in, verified respondent panel, a written reason behind every vote, and results within hours.