Choose the right platform for fast, actionable consumer insights. PickFu delivers flexible survey and testing options, plus qualitative feedback from every respondent, helping you make confident decisions in hours.
SurveyMonkey, coupled with its "SurveyMonkey Audience" product, is a comprehensive survey platform designed for multi-question studies, enterprise collaboration, and complex research projects. It's powerful and flexible – but that power comes with complexity and cost.
PickFu was built to make consumer research easy for any team to take advantage of – without having to wait days or weeks for quality results. Whether you're testing product ideas, creative assets, marketing campaigns, or something else, PickFu helps you get actionable consumer feedback without the setup time, learning curve, or enterprise pricing of traditional survey platforms.
I’ve never had a way to get immediate feedback from real potential buyers like I can with PickFu. It makes a huge difference to our product listings’ rankings and conversions.
Validate product decisions to launch confidently.
Average increase in conversion rate with PickFu testing.
Test before you invest – learn what customers really want.
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Want to run a 16-question audience research survey? How about an A/B test for product image options? Or generate a heatmap to see where people would click first on your landing page? PickFu can handle all that and more, with flexible research options and over 100 audience targeting traits to reach your ideal consumers.
Target Amazon Prime members, frequent online shoppers, and specific product category buyers. Use pre-built templates and tools created specifically for marketplace sellers, such as Amazon mockup creation, image stack testing, and Seller Central integration.
Create your first poll in under 60 seconds with our streamlined builder and templates. Get anywhere from 15 to 500 responses – with written feedback – for a fraction of what you'd spend with SurveyMonkey Audience after adding targeting and quality filters.
Join thousands of brands using PickFu to validate ideas, optimize creative, and launch with confidence. Get your first results in hours.
The key differences are speed, simplicity, and insight depth. PickFu provides qualitative written feedback with every response type and delivers results in hours with minimal setup. SurveyMonkey offers more flexibility for complex survey logic and enterprise features but typically takes longer to set up and execute, and qualitative insights require additional configuration. PickFu also includes access to a vetted consumer panel with every poll or survey, while SurveyMonkey Audience is an add-on service.
PickFu typically offers more transparent and cost-effective pricing for consumer testing – polls and surveys start at $1 per response and scale up based on the complexity of your audience targeting and survey questions. Responsequality checks are always included with PIckFu, giving you reliable results every time. SurveyMonkey's costs can increase significantly when you add audience access, advanced targeting, additional response collection, and premium features. For frequent testing with targeted audiences, PickFu usually provides better value.
Yes! PickFu is widely used by Amazon sellers and e-commerce brands to test product images, titles, descriptions, packaging, and more. You can target Amazon Prime members specifically and even test how your products appear in simulated Amazon search results. Many Amazon sellers prefer PickFu for its speed and e-commerce-specific features.
Most PickFu surveys are completed within hours or less, depending on its size and complexity. You can build and launch a test in minutes (from scratch or a pre-built template) and our platform automatically manages respondent recruitment, quality control, and results delivery.
