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See why Dave Chesson recommends PickFu for test marketing your book titles and covers.

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Books
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PickFu is phenomenally useful. I’m a customer because it helps me make design decisions without arguing.
Andrew Warner
Mixergy

PickFu helped author Albert Podell
reach the New York Times bestseller list

Podell-nytimes

Join thousands of customers publishing smarter with PickFu

including the biggest names in publishing

You are not your product’s target customer.

Get feedback from the people who are.

PickFu makes it easy to poll the people who matter most. Ask the PickFu Panel anything about your book. In just minutes, they’ll share valuable insights, uncover issues you may not know you had, and give you confidence to move in the right direction.

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Choose the most attractive book cover

Improve your book cover designs.
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Fine-tune your book description

Perfect your book description.
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Pick the best book title

Find the right title for your audience.

Start making data-driven decisions

It’s time to ditch your current testing method

(if you even have one)

Rotating listing variants takes too much time

Maybe you already A/B test your books. But live tests take days (if not weeks) to collect data. And after all that time, the data is often inconclusive.

Buying ads costs too much money

Google Ads and Facebook Ads are expensive. They’re a hassle to manage, and at the end of the test, a click-through rate is the only real information you have.

Friends and family are too biased

You can get opinions from the people around you, but they’ll spare your feelings and tell you what you want to hear. Besides, are they even your target customer?

PickFu is a powerful alternative to what’s out there for sellers.

Using PickFu, you’ll get feedback quickly, affordably, and from the right group of people.

1
PickFu is lightning fast.

Most polls complete in about 15 minutes. Compare that to two weeks using Splitly or running a Facebook Ads campaign.

2
PickFu doesn’t cost much, but its insights are priceless.

Pay a flat fee rather than contending with unpredictable CPCs. Plus, by testing in a sandbox, you don’t run the risk of losing sales or harming your current search ranking. PickFu starts at only $50. Can you afford not to try it?

3
PickFu brings the right audience to you.

Get instant access to the people who matter to your business. Ask the advice of 50, 100, even 500 respondents, targeted by demographic and behavioral traits, such as fiction lovers. Each respondent comes to your product with a fresh perspective and contributes thoughtful written answers to your questions.

Start optimizing your book with audience-driven data today.

4 simple steps to useful market feedback

How authors like you use PickFu

Choose a book title

Discover the title most intriguging to readers

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Poll Question:

Based on the title, which book would you rather buy?

Decide on the best book cover

Understand what grabs readers' attention

Pf_author_2
Poll Question:

Based on the cover, which book would you rather buy?

Improve your book description

See what readers find compelling

Poll Question:

Based on the description, which book about [this topic] would you rather buy?

PickFu vs. what you're doing now

  Asking friends and family Buying expensive ads Going with your gut Using PickFu
Definitive, quantitative result
Qualitative, actionable feedback
Fast turnaround
Unbiased and anonymous responses
Large representative audience

Reliable, ready-to-go respondents

that represent the customer segments you value
1
1-minute setup

Write one question and provide 1-8 options, and your poll starts collecting responses immediately

Quick-setup
2
U.S.-based, unbiased respondents

Bring fresh eyes to your book from people who are eager to help

Respondents-unbiased
3
Results in minutes, not days

Keep your momentum going with feedback you can use right away

Results-in-minutes
4
Target customer segments

Test with groups of fiction lovers, ebook readers, bookworms, and other behavioral and psychographic segments

Target-audience
5
Useful written explanations

Learn the why behind each response to make better book decisions

Written-explanations
6
Demographic info

Slice and dice responses by age, gender, ethnicity, income, education, geography and other audience segments

Demo-info

Collect actionable data in minutes, not days

FAQ

Each set of results includes the following:

  • Answer tally: Stats on how many people (and what percentage) chose each option.
  • Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
  • Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.

You can test text, images or even video. Just make sure all your options are the same type of content. Read our about testing different types of content in our help center.

The PickFu Panel is comprised of U.S.-based, native English-speaking respondents that represent a wide swath of demographics. You'll find a diverse mix of ages, income levels, and education, as well as behavioral and psychographic traits including exercise frequency, reading habits, and mobile app usage.

No. Respondents do not see the final poll results. Respondents see a different view of the poll that includes your question, answer options, and any relevant segmentation survey questions. They do not see others’ answers or any identifying information.

We cannot pause or stop and restart a poll once it has begun to receive responses because if a poll question or its options were to be edited mid-way, the results would be unreliable. Please take advantage of the Preview function before publishing your poll. We do not issue refunds for typos and other user errors.

Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., "A" or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.

Paid membership is an excellent option if (1) you poll regularly to improve your business or (2) you're an organization that would benefit from the advanced business-specific features (teams, co-branding, API access, etc) Read more about membership plans here.

No, polling costs are separate from plan costs. Your paid membership lowers the price per response for each poll using the PickFu Panel, and removes upgrade charges for premium polling features.

Start gathering actionable product research right now