Mobile App Screen Test Marketing
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Actual Mobile App Screenshot Polls & Poll Results
Which App design do you like the best for our new Romantic Stories Book App?
This is a 4 option poll with 50 respondents targeting Gender (Female). A sample of responses:
- Be was simple and I liked the format. It had the app title first and then pictures that didn't take up the entire page. I didn't like the fact I had to scroll down to see all of the app I didn't pick. C. is simplistic in nature (I like simple). I picked a last, I like it still, the name is at the top but not sure if that is what I will see on my phone app. BTW, as a female, I hate romance novels. I like historical fiction and survival fiction.
- I think Option B is the most visually stimulating and has the best layout for this type of app. I think it matches best with what the app is what it is suppose to be used for. I think the options you can see appear the most user friendly and have the best overall appearance. Option B would get the widest audience of people interested and willing to check deeper into what is being offered.
- D has the cutest layout by far. I love the peach colored background and I feel like it might give me the best idea of what the service is about. A was my 2nd choice because I felt it was a little small and cramped but the pink highlights made it stand out. 3rd, I chose B over C because C felt very generic and very cramped and I didn't think it represented the product well.
Which store do you like better and why?
This is a 2 option poll with 50 respondents targeting Play Mobile Games (Yes). A sample of responses:
- The background is more appealing in choice A. The color scheme makes seem more professional and not as cheaply done. Under the Coins header I would rather pay the regular price and get 20% more than pay 40% less as in choice B but feel like I am paying the regular price anyway.
- I like the pink better with the crown It makes the image of the crown and coins pop more. I do think though that the background should be that color but a little darker just so it doesn't seem to blend in so much for the boxes of the categories
- I like Choice A better as the colors and background are very vibrant. The bright blue sky and golden sand remind me of the beach. It makes me feel like I am on vacation, and that would encourage me to keep playing.
- I noticed that all the information is the same on both sides with the difference being the background graphic. I wen with option A because the background stands out a lot more.
- I like option A because of the tropical background. At first I thought oh that may be too much but as I compared the two options I decided that B was just a little too boring
- I feel that having a plain background in the store makes it less distracting than the one with the image of a beach in the background. (which makes it harder to focus)
These are two designs for a mobile dating app. Which do you prefer and why?
This is a 2 option poll with 50 respondents targeting Relationship Status (Single). A sample of responses:
- Choice B seems more positive and vibrant, giving me energy with its green and turquoise color scheme versus Choice A with its black and white color scheme which makes me feel drained of energy. I'd rather have energy when on a dating app than not have energy, so Choice B is the better choice in my opinion.
- I would have to choose b. I really like the color that is added to b. I feel the warm color makes everything look "friendlier" and "warmer" something I feel would be desirable in a dating app. A just looks clinical and boring to me
- I prefer the black/white/gray design because it's easier to look at and read. I would normally think the green would be easier, but I find it to be distracting. Choice A is simple and straightforward. It's not trying too hard.
- White background is always the best for black/dark-colored text. White-colored text is usually more difficult to read. These comments apply across the board, so they're not just for the subject app design.
- I choose B because the interface has colors and it stands out. Option A is too bland and plain. Look at apple's messaging system they add colors to the message system.
- I think the green color gives the app some character. I don't think it looks great, but it looks better than the plain white which is too boring looking.
These are designs for a dating app. Which design do you prefer and why?
This is a 4 option poll with 50 respondents. A sample of responses:
- I made my choices based on color. I like option D's coloring the best because it looks the most luxurious with the gold and gray/black, plus it is easiest on the eyes. I chose option A second because the teal color also appeals to me and is a unique color that is also soothing to the eye. Option C is my third choice not because I'm as crazy about the design but I think the darker text box is a bit easier to read than the remaining option (option B).
- I chose choice C as my first choice because I like the color contrast of the 2 shades of blue. I personally think these colors will compliment each users picture the best. My 2nd choice was choice B again for the blue colors. My 3rd choice was D which I love the grey and tan colors and they look & match great with this persons photo but overall I think option C is more visually appealing and will go best with all the users pics
- I felt like the vibrant green stood out to me immediately because it was bright and an unusual color. The mustard color was really pleasant to look at and I would enjoy it in an app. The blue one was just non descript and I felt like I had seen it before
- I like the green color in A, it draws my attention and makes me curious, I like the blue as well it's interesting. I don't really like that the blue/black don't match in B but like it more than the weird black/gold colors in D.
These are concepts for a new dating mobile app. Which do you like best and why?
This is a 2 option poll with 50 respondents. A sample of responses:
- I like the white color used in the logo in A as it attracts attention and stands out from the background. I also like that the 'reel' is more bold than the 'chat' in the name as it attracts attention and makes it easier to remember the name of the app. However, I like the way the buttons in B are black and white as it makes the buttons easier to see and figure out what the icons on the buttons are.
- I'm a fan of more monochromatic design options, and B does a lot with grayscale. I prefer the photo on the loading/home screen; a happy and smiling woman makes me more likely to use a dating app than just a blue screen.
- I like A the best because I think the blue shade is a bit more subtle and works better with the black. I also don't really like the shadowy person behind the logo in B. I think the solid blue looks better.
- I liked the background image of the the app, as opposed to the solid blue background that A had, which was bland. The icons at the bottom of the screen were also nicer in B.
- I chose B because of the darker, more professional design. I feel that this is a bit more serious dating app than most others, and the font and colors chosen reflect this.
- I would vote for option B over option A. I like that option be shows a male and a female. Their graphics are cohesive with theme for a mobile dating app.
These are concepts for a new dating mobile app. Which do you like best and why?
This is a 2 option poll with 50 respondents. A sample of responses:
- The brighter colors of some of the feature buttons as well as the logo, in Choice "A", give a more inviting feel. The only change I would suggest is to choose a variant of the color blue shade that resembles less of Facebook. Perhaps a lighter shade of blue with be better.
- I like A because I think the shade of blue works better with the black because it is more subtle. I also like the reel chat logo without the person behind it. I think the blue backgrounds looks better and cleaner.
- My vote is for option B. I like option B because the gave it a few more graphics. I like that they show a man texting and a woman texting. It feels suiting seeing as this is supposed to be for a dating app.
- It shows diversity by having different ethnicities which would be more receptive to people visiting the site. The logo over the girl is more eye-catching with the black behind it and blue over it.
- I like the slightly brighter color of blue used in Option B. Also, the first screenshot in Option B is more attention grabbing & alluring than the plain box with the logo contained in Option A.
- I like seeing two different people, it gives a better sense that this is a dating app. If I had just seen the blue frame with the icon, I would assume it was some kind of cinema app.
Which of these three designs is more appealing and would lead you to register on this dating app - The map is larger on option A than B and largest on C?
This is a 3 option poll with 50 respondents. A sample of responses:
- A: Seems least cluttered and most inviting. Rounded corners on Facebook button are better than those on other options.B: Is very similar to A, but a tad more crowded.C: Is just a map, with no inviting buttons or displayed features or tools. Also, the location display disclaimer is off-putting and counter-intuitive. Why are all singles but me displayed? Why am I hidden? Can I not be sought by others? If not, why am I wasting time with this app? Why am I hidden but others are not? What have they done wrong?
- I prefer A because it has the simplest design. i see love and a map, and a few descriptions that make it easy to find. C is also nice as well but is somehow less descriptive because it has less of the criteria we can see on A. B is too crowded looking and I can barely tell it's a map.... there can't be that many dating opportunities can there?
- Options A and B have the additional buttons which showcase more ways to have fun, but Choice A showing only a few hearts in a small area gives off the idea that is much more intimate (without lacking freedom of choice). Option B and C put off a vibe that is like a swarm, a crowd; which is offputting.
- Chice A is clean and you get a very good idea of what app does. It does it in a straight forward way and looks smart. Choice B is good. All the hearts make it look crowded which may lead people to think it is active - so that is good. Choice C is very basic looking and unappealing overall.
Which of these two designs is more appealing and would lead you to register on this dating app?
This is a 2 option poll with 50 respondents. A sample of responses:
- I like the different menu options of A and I like the design much more. B just looks like a map app with a excess of icons cluttering the screen. I like the ease of use and clearly defined hubs of A. A is more appealing in both design and function. I would download A while B just looks like it could be an add-on to something else.
- This option is much easier to read. You can actually see how close people are or how far they are away from me. The other option leaves me kind of in limbo as I am not really sure what the circle means compared to what they are saying and with the icons overlapping had to tell where anything is.
- I like the app picture showing all the things the app is capable of doing. That would definitely cause me to think it meets all the needs I would have in an app of that kind. The meeting rooms and messaging capability for instance are what people want in a dating app.
- Although the map is small and crowded in Choice A, it is still more appealing because it looks like it offers more options of fun or interesting things to check out. Choice B simply looks like any other crowded google map simply with hearts lying about.
- A, for sure. It's a more modern design (B looks very dated) and better organized. The colors and layout are more pleasing to the eye and it's easier to understand.
Which bottom navigation bar color scheme do you like better for this mobile app?
This is a 3 option poll with 50 respondents. A sample of responses:
- This one was quite simple. My preferences go in order from darkest to lightest. For me, the screen is small enough. There is no need to make it more difficult by using low contrast.
- I Like B best because the icons are darker than the other 2, which seem very dim, and easy to identify. The other 2 I really don't have a preference for one over the other
- I picked based on the contrast and darkness of the colors. The darker color is more attractive and easier to read, and picked the next darkest color and so forth.
- B is my first choice because the dark color makes it easier to see and read. A is next because it is the next easier to read, and C is last because it's so light
- I like the color looks brighter and more vibrant. It will be able to see easier. I would use this without difficulty and confusion by choosing incorrectly
- I'm not sure I'm looking at the right thing. I chose B because of better contrast in the bottom bar, but that doesn't seem like a color scheme.
- I thought option B was the smoothest and best rendered image. The option C was the second est to me and I liked how the template was less bold.
- I think the darkest color stands out the most and makes it easier to understand, which is why I chose B,A,C in order of decreasing darkness
Which bottom navigation bar color do you like better for this mobile app?
This is a 2 option poll with 50 respondents. A sample of responses:
- The darker color is more noticeable & inviting so I think I'd be more likely to engage with those features when they stick out to me. The lighter shade almost looks like the color you get when options are not available/greyed out so my brain automatically skipped past what was actually on the navigation panel. It looks like the bar contains valuable items & info for the user, so I recommend the darker grey to encourage engagement.
- The light gray doesn't seem like the app is working. It's as if it goes light gray while it's loading and not done accessing all of the app. The Dark gray is nice and clearly done loading the app and is ready to go.
- It's a more solid color, rather than the faded version in Option B. It fits the app better based on the solid colors used elsewhere.
- When something is very light grey, I think that you cannot take action on it. Also, the icons on the darker grey stand out more.
- Choice A is is easier on the eyes! Therefore it makes it easier for the consumer to find what they are looking for.
- Darker bar is much better to differentiate the bar from the rest of the screen. Choice A stands out more.
- I prefer Option A, because I think the dark grey color highlights the bottom options that are available.
Current Ways To Test Market Your Mobile App Screenshots
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different mobile app screenshots and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different mobile app screenshots and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your mobile app screenshots.
Armed with this data, you will have the confidence to choose the best mobile app screenshot.
How PickFu Compares
Friends & Family
Buying Ads
Your Gut
PickFu
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Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience
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Why use PickFu to test your mobile apps?
1-Minute Setup
Just write one question and two answer options and your mobile app screenshot poll is ready to go.
We Bring The Respondents
Our respondents match US demographics, so you get balanced, unbiased results for your mobile app screenshot.
Quick Results in Minutes
Keep iterating on your mobile app screenshot throughout the day as you instantly get feedback you can use.
Fresh Perspective
Get an objective third-party point-of-view on your mobile app screenshot.
Explanations
Learn the why behind each response and make better mobile app screenshot decisions going forward.
Demographic Info
Slice and dice responses by age, gender, ethnicity, income, education.
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Mobile App Developer Testimonials
PickFu helped us make informed decisions around our art that are paying off well for Boomie Blast. We were able to leverage a lot of what we tested to make sure our game art is on point with our intended audience.
Adnaan EbrahimLead Producer, TreasureHunt
PickFu is one of the easiest & fastest ways to find out which of your mobile app screenshots or icons will drive more app downloads.
I can't recommend this service enough - what was eye opening to me was the comments the people left. They were even more valuable than the results of the test. You could tell that the people that chose the name "Super 80s World" really got it. The demographics backed it up even more: those responders were closer to the target age and salary demographic.
Blog Posts About Optimizing Mobile App Screenshots
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Which One Won? An app icon with mass appeal
Considering images get more attention than text, creating the perfect app icon can make or break your new app. Your icon needs to be visually appealing and instantly convey the app’s usefulness and appeal. While an app icon is literally a small image, it has a big impact! In this PickFu poll, the developers of a […]
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Which One Won? Anticipating App Icon Expectations
Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of app it is, but if they want to download it. We saw this play out recently with a PickFu poll. A company tested out two […]
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Which One Won? Why Target Audiences Are Crucial
When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads. In this particular poll, a health company […]
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Join the thousands of mobile app developers using PickFu to optimize their mobile apps. Target audiences by mobile device, mobile game genres, play mobile games, and app store spending. Don't take our word for it — read their reviews of our mobile app testing software or browse some real mobile app polls. Learn how customers use PickFu for app store optimization (aso).
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