Mobile App Screen Test Marketing
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Actual Mobile App Screenshot Polls & Poll Results
Which of these three designs is more appealing and would lead you to register on this dating app - The map is larger on option A than B and largest on C?
This is a 3 option poll with 50 respondents. A sample of responses:
- A: Seems least cluttered and most inviting. Rounded corners on Facebook button are better than those on other options.B: Is very similar to A, but a tad more crowded.C: Is just a map, with no inviting buttons or displayed features or tools. Also, the location display disclaimer is off-putting and counter-intuitive. Why are all singles but me displayed? Why am I hidden? Can I not be sought by others? If not, why am I wasting time with this app? Why am I hidden but others are not? What have they done wrong?
- I prefer A because it has the simplest design. i see love and a map, and a few descriptions that make it easy to find. C is also nice as well but is somehow less descriptive because it has less of the criteria we can see on A. B is too crowded looking and I can barely tell it's a map.... there can't be that many dating opportunities can there?
- Options A and B have the additional buttons which showcase more ways to have fun, but Choice A showing only a few hearts in a small area gives off the idea that is much more intimate (without lacking freedom of choice). Option B and C put off a vibe that is like a swarm, a crowd; which is offputting.
- Chice A is clean and you get a very good idea of what app does. It does it in a straight forward way and looks smart. Choice B is good. All the hearts make it look crowded which may lead people to think it is active - so that is good. Choice C is very basic looking and unappealing overall.
Which of these two designs is more appealing and would lead you to register on this dating app?
This is a 2 option poll with 50 respondents. A sample of responses:
- I like the different menu options of A and I like the design much more. B just looks like a map app with a excess of icons cluttering the screen. I like the ease of use and clearly defined hubs of A. A is more appealing in both design and function. I would download A while B just looks like it could be an add-on to something else.
- This option is much easier to read. You can actually see how close people are or how far they are away from me. The other option leaves me kind of in limbo as I am not really sure what the circle means compared to what they are saying and with the icons overlapping had to tell where anything is.
- I like the app picture showing all the things the app is capable of doing. That would definitely cause me to think it meets all the needs I would have in an app of that kind. The meeting rooms and messaging capability for instance are what people want in a dating app.
- Although the map is small and crowded in Choice A, it is still more appealing because it looks like it offers more options of fun or interesting things to check out. Choice B simply looks like any other crowded google map simply with hearts lying about.
- A, for sure. It's a more modern design (B looks very dated) and better organized. The colors and layout are more pleasing to the eye and it's easier to understand.
Which bottom navigation bar color scheme do you like better for this mobile app?
This is a 3 option poll with 50 respondents. A sample of responses:
- This one was quite simple. My preferences go in order from darkest to lightest. For me, the screen is small enough. There is no need to make it more difficult by using low contrast.
- I Like B best because the icons are darker than the other 2, which seem very dim, and easy to identify. The other 2 I really don't have a preference for one over the other
- I picked based on the contrast and darkness of the colors. The darker color is more attractive and easier to read, and picked the next darkest color and so forth.
- B is my first choice because the dark color makes it easier to see and read. A is next because it is the next easier to read, and C is last because it's so light
- I like the color looks brighter and more vibrant. It will be able to see easier. I would use this without difficulty and confusion by choosing incorrectly
- I'm not sure I'm looking at the right thing. I chose B because of better contrast in the bottom bar, but that doesn't seem like a color scheme.
- I thought option B was the smoothest and best rendered image. The option C was the second est to me and I liked how the template was less bold.
- I think the darkest color stands out the most and makes it easier to understand, which is why I chose B,A,C in order of decreasing darkness
Which bottom navigation bar color do you like better for this mobile app?
This is a 2 option poll with 50 respondents. A sample of responses:
- The darker color is more noticeable & inviting so I think I'd be more likely to engage with those features when they stick out to me. The lighter shade almost looks like the color you get when options are not available/greyed out so my brain automatically skipped past what was actually on the navigation panel. It looks like the bar contains valuable items & info for the user, so I recommend the darker grey to encourage engagement.
- The light gray doesn't seem like the app is working. It's as if it goes light gray while it's loading and not done accessing all of the app. The Dark gray is nice and clearly done loading the app and is ready to go.
- It's a more solid color, rather than the faded version in Option B. It fits the app better based on the solid colors used elsewhere.
- When something is very light grey, I think that you cannot take action on it. Also, the icons on the darker grey stand out more.
- Choice A is is easier on the eyes! Therefore it makes it easier for the consumer to find what they are looking for.
- Darker bar is much better to differentiate the bar from the rest of the screen. Choice A stands out more.
- I prefer Option A, because I think the dark grey color highlights the bottom options that are available.
Which Color Scheme looks better to you?
This is a 2 option poll with 50 respondents. A sample of responses:
- There's clearer color differentiation between the various categories. The blue colors in Option A are too similar. Also the subtitles are harder to read in the blue of Option A. The darker blue of Option B makes the subtitles ("Selling Fees", "Returns", etc.) clearer. Overall, Option B has more balanced color appeal.
- Design B is good and the colors of the design are well chosen. It makes me read easily all the contents of the website. I think design A has a combination of annoying colors.
- I prefer B because the colors break up the different tabs. In option A there is a very large block of light blue that makes it look monotonous.
- The darker blue is because it's easier on the eyes and it's more distinguishable which option on the top is being displayed.
- I like B because I think the darker color creates a better contrast with the font color and makes it easier to see and use.
- I think the overall color scheme seems to go together better. The darker color in the middle seems more serious.
- I like the darker blue colour that highlights "Orders". The white font pops on it and it is easy on my eyes
- The darker blue provides a better contrast with the white numbers/letters. Easier to focus on them..
Which color scheme do you like best?
This is a 4 option poll with 50 respondents. A sample of responses:
- Option D has the brightest colors and they pop out at you. The colors make everything noticeable and it is easiest on the eyes. Choice C I like the shade of green and reminds me of money. Option A is my third choice, and the blue is a little darker than I'd like but still nice. I think using three shades of blue in Option A works well together and unifies the look.
- The dark blue has a really clean look and is easy to read. The green coring is good on my second choice and pleasant on the eye but not as clean. My third choice looks good and is a nice shade of blue but I have several apps using that color scheme already and don't want to confuse them too easily.
- I picked B as first choice because I like the teal color and think it is easier on the eyes as far as text. I chose A as second choice just because I like the two color combinations together. I chose D as third choice because I like the colors on that one much more than the green on # 4.
- I like A the most because all the colors are different from each other. It is easy for me to differentiate between all of the boxes. I also like how the colors go nicely together. I chose B next because I like the teal color more than the bright lime color in C.
Which version of this game would you rather play?
This is a 2 option poll with 50 respondents targeting Play Mobile Games (Yes). A sample of responses:
- It's easier to differentiate between outside and inside, visually. I also like the look of the illuminated fountain, the hanging lanterns, and the spider character.
- i chose option a because it wasn't as busy as the other option. also, i like the darker colors. option a seems calmer and not so busy.
- This feels like it is set up to cruise and easy open access code for those to use it. The pictures are easy to digest as well.
- This version is more exciting and the colors are more vibrant in this version so I am more attracted to this version.
- Option B would be my choice because it's a lot easier for me to see what I'm doing or what's happening in the game.
- I like this one more because it gives a focal point (the lit up areas) while the other feels very cluttered.
- I like the darker lighting scheme because it makes the other colors stand out/pop from the background more.
- In version B I can see more details since the image is lighter. This also makes it look more cheerful.
- Choice B because it has the castle adventure during the day and it's more attractive than design A.
- I like the darkness and with the image that looks like a witch darkness will be good for October.
- Choice A I like the way the house is decorated better it seems less modern and more fantasy like.
Which version of this game would you rather play?
This is a 2 option poll with 50 respondents targeting Play Mobile Games (Yes). A sample of responses:
- Choice B looks more attractive to play with because the design as a whole. Option A has a monster picture on top. I don't like that. Considering all of this, the choice B is the one that I want.
- The brighter color makes the game easier to see. I think it looks more pleasant. I wouldn't want to play the darker version unless there was a thematic reason for the night time setting.
- I'd rather play option B of the game because it's lighter, more pleasing to the eye and the colors are lighter so I can see everything better.
- I like the darker background because the colors really pop out and the highlights of the shapes stand out more and make it more pleasing.
- I prefer A, because I find those colors a little easier on the eyes, and I think the items look better on the darker background.
- I like to top stat area better on choice A than on B it just seems like it would be a lot of fun playing that one.
- I have a red/green color deficiency and I find it easiest to differentiate the shapes/colors in version B.
- the owl looks more better and it makes the game look really cute.the other one its too dark
- I like the darker scene. It goes with the owl better and is easier on the eyes.
- I chose B because I think the color is more vibrant and looks higher quality.
Which app store screenshot is more appealing?
This is a 3 option poll with 50 respondents targeting Podcast Listener (Yes). A sample of responses:
- the 'bite sized bits' is catchier than 'watch the internet', which actually is a bit puzzling because not quite sure what watching the internet would mean. Also the blue is slightly more gender neutral than the bright purple.
- I think option B is more appealing because I can see the little hand in place, just like I'd touch it, and I like the lighter, brighter colors surrounding it, those make it pop.
- Purple is more appealing and fresh new color compared to the usual blue everywhere. The theme of alien is also more interesting than the other image of cartoon people science.
- B is gender neutral and C feeds into gender stereotypes of cooking or doing your nails, which I dislike. Women need to access news too and can have busy lives, so I prefer b.
- I don't like either of these too much, but the idea of something I can watch while cooking is okay, since I do do that. I don't really know what the other one is about.
- I chose option A because the hand on the app picture really emphasizes how and where exactly you'd touch the app, so it shows me that it would for sure be easy to use.
- Option C just seems very childish and I would not take it seriously. Option B is not much better but it is slightly more believable and a tad more appealing than C.
Which design do you prefer?
This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:
- Option B shows me what the app actually looks like open and shows me what I can do with it. Option B is more attractive and grabs my attention right off the bat. I think Option B would entice more women because they can see what it is and how to use it. Option B would get a wider audience of look deeper into what the app has to offer.
- The logo on the phone looks stylish and cool in Option A but as a potential user I'd rather see a screenshot of what the app is supposed to look like and what it will actually do for me. The screenshot in Option B better matches the description overall and lets me know what I can expect as a potential user of the product.
- AS I FEEL THERE IS NOT A GREAT DEAL OF DIFFERENCE BETWEEN A/B, THEREFORE, B MUST INCLUDE A WORKING DEVICE IN ORDER TO COMMUNICATE ALL THE INFORMATION WITH THE MOTHER. I HAVE FOUND CONFIDENCE IN THE STATEMENT, "THIS APP ...COMPANION...." CAN BE A REAL ASSET.
- I like the version with the picture of the baby. It made me feel more included in the app. But, perhaps there could be a way to photograph a baby so that it was more generic and inclusive.
- Seeing the actual screen and what could be on the screen when I view it is a much preferred option. I would rather get a preview of what I may be looking at than look at a possible design
Current Ways To Test Market Your Mobile App Screenshots
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different mobile app screenshots and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different mobile app screenshots and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your mobile app screenshots.
Armed with this data, you will have the confidence to choose the best mobile app screenshot.
How PickFu Compares
Friends & Family
Buying Ads
Your Gut
PickFu
Definitive Quantitative Result
Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience
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Why use PickFu to test your mobile apps?
1-Minute Setup
Just write one question and two answer options and your mobile app screenshot poll is ready to go.
We Bring The Respondents
Our respondents match US demographics, so you get balanced, unbiased results for your mobile app screenshot.
Quick Results in Minutes
Keep iterating on your mobile app screenshot throughout the day as you instantly get feedback you can use.
Fresh Perspective
Get an objective third-party point-of-view on your mobile app screenshot.
Explanations
Learn the why behind each response and make better mobile app screenshot decisions going forward.
Demographic Info
Slice and dice responses by age, gender, ethnicity, income, education.
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Mobile App Developer Testimonials
PickFu helped us make informed decisions around our art that are paying off well for Boomie Blast. We were able to leverage a lot of what we tested to make sure our game art is on point with our intended audience.
Adnaan EbrahimLead Producer, TreasureHunt
PickFu is one of the easiest & fastest ways to find out which of your mobile app screenshots or icons will drive more app downloads.
I can't recommend this service enough - what was eye opening to me was the comments the people left. They were even more valuable than the results of the test. You could tell that the people that chose the name "Super 80s World" really got it. The demographics backed it up even more: those responders were closer to the target age and salary demographic.
Blog Posts About Optimizing Mobile App Screenshots
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Which One Won? Anticipating App Icon Expectations
Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of app it is, but if they want to download it. We saw this play out recently with a PickFu poll. A company tested out two […]
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Which One Won? Why Target Audiences Are Crucial
When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads. In this particular poll, a health company […]
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Differences between the App Store and Google Play — And How to Optimize for Them
Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each platform. “The two stores, while similar, differ in their outlook, details they show, and requirements they have to list your app,” said Nikolay Triffonov, who […]
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Join the thousands of mobile app developers using PickFu to optimize their mobile apps. Target audiences by mobile device, app store spending, mobile game genres, and play mobile games. Don't take our word for it — read their reviews of our mobile app testing software or browse some real mobile app polls.
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