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PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …
Kim Kohatsu · April 4, 2017
Creating unbiased poll questions will help you achieve unbiased results. One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, …
Kim Kohatsu · March 14, 2017
What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice. Timing is everything Philippe …
Kim Kohatsu · February 27, 2017
Editor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post about DIY product photography. 1. DIY Product Photography: The camera DON’T use your cellphone. Please. It’s …
Kim Kohatsu · February 13, 2017
Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, …
Kim Kohatsu · December 19, 2016
“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …
Kim Kohatsu · November 14, 2016
Pamela Wilson is the Executive Vice President of Educational Content at Rainmaker Digital, the company behind the popular content marketing website Copyblogger. She co-hosts a biweekly podcast called ZeroToBook with …
Kim Kohatsu · September 16, 2016
Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it …
Kim Kohatsu · July 18, 2016
Steve Chou runs an online store called Bumblebee Linens. As an e-commerce site owner, he knows that an appealing photo can make the difference between losing a customer and making …
Kim Kohatsu · June 13, 2016
Mike Fishbein has self-published 12 books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote …
Kim Kohatsu · May 31, 2016
Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different …
Kim Kohatsu · May 6, 2016
99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, …
Kim Kohatsu · November 23, 2015
“What the hell’s wrong with my cover?” Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient. But Williams, …
Kim Kohatsu · October 23, 2015
While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three …
Justin Chen · October 16, 2015
