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You’ve just released your newest app, which you worked on for months. You made sure that it focused on providing one unique benefit to the world. But now, you’re not …
Laura Ojeda Melchor · January 20, 2020
Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You …
Rebekah Carter · January 6, 2020
Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing. Amazon gets more competitive every year, which means Amazon sellers need a big edge over the …
Kim Kohatsu · December 23, 2019
Introduction If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey trying to …
Laura Ojeda Melchor · December 2, 2019
An overnight sales boom. The rise from 0 units per day to 200. The potential to increase revenue by over a million dollars. Most businesses dream about these results. But …
Kim Kohatsu · November 12, 2019
When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as …
Madeline Raynor · October 21, 2019
Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback …
Robyn Petrik · September 16, 2019
When a customer wants to buy something online, the first thing they usually do is search for it on Amazon. But even if hundreds or thousands of products appear in …
Laura Ojeda Melchor · September 3, 2019
A good tagline is a lot like a good logo. It’s unique and catchy, helping your brand stand out from the crowd. But taglines can travel further than logos can. …
Laura Ojeda Melchor · August 28, 2019
Updated and rewritten by Laura Melchor Picking the right keywords for Amazon is almost as important as selling a top-quality product in the first place. You’re competing with millions and …
Laura Ojeda Melchor · August 26, 2019
I’ve been selling on Amazon since 2001. I’ve launched many successful private label brands and seven-figure e-commerce businesses. And I’ve shared my knowledge with others by speaking at conferences, helping …
Kevin King · July 29, 2019
Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions. Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, …
Kim Kohatsu · July 22, 2019
On the Business of E-commerce podcast, Charles Palleschi interviews guests to talk about tips, tricks, and strategies to help retailers launch and grow their e-commerce business. Since PickFu plays an …
Laura Ojeda Melchor · June 5, 2019
Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …
Kim Kohatsu · May 28, 2019
Editor’s Note: Thanks to Urtasker for the following guest post. E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers …
Kim Kohatsu · April 22, 2019
“You don’t seem that short,” people often tell author Seth Ulinski. At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short …
Kim Kohatsu · January 15, 2019
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested …
Tara Porter · December 19, 2018
Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post. The publishing world earned its reputation for being opaque. If you want even basic data points, …
Kim Kohatsu · November 12, 2018
Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing …
Kim Kohatsu · September 18, 2018
K.N. (Kay) Kukoyi leads Purposeful Products, a London-based consultancy to help small business entrepreneurs translate their ideas into commercial web and mobile products. Recently, Kay interviewed PickFu’s co-founder Justin Chen …
Kim Kohatsu · June 12, 2018
Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method …
Kim Kohatsu · October 30, 2017
A few months ago, Dave Chesson, creator of Kindlepreneur.com, received an email from Galaxy Press. Galaxy Press is the publishing company of famed sci-fi author L. Ron Hubbard, and the …
Kim Kohatsu · July 5, 2017
There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …
Kim Kohatsu · June 19, 2017
Quick answer: To test a logo design, check it at the sizes it will actually appear, strip out the color, put it beside competitor marks, and drop it into the …
Adrienne Van Niman · May 22, 2017
