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When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing …
Rachel Poli · September 14, 2020
Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to …
Rebekah Carter · September 2, 2020
Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?
Laura Ojeda Melchor · August 31, 2020
You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …
Laura Ojeda Melchor · August 17, 2020
It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t …
Laura Ojeda Melchor · August 10, 2020
Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing. If you want to build a successful Amazon brand, it’s important to …
Laura Ojeda Melchor · August 4, 2020
Getting reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may …
Rachel Poli · July 27, 2020
Business consultant Sean Rosensteel was in the midst of writing his first book when the media first began to buzz about the COVID-19 crisis. With the threat of an economic …
Lacey Brown · July 24, 2020
You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales …
Laura Ojeda Melchor · July 13, 2020
Happy Pride Month! 2020 marks the 50th anniversary of LGBTQ+ Pride traditions. To celebrate, we used PickFu to ask 50 heterosexuals, “Are there questions you’ve always wanted to ask someone …
Kim Kohatsu · June 23, 2020
It’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts. But despite …
Laura Ojeda Melchor · June 22, 2020
Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …
Kim Kohatsu · June 8, 2020
One of the best things about PickFu is that you can get attitudinal survey feedback from an objective audience. via GIPHY Let me clarify. An attitudinal question measures subjective things …
Laura Ojeda Melchor · May 18, 2020
Editor’s note: Thanks to G2 for providing this guest post on building your e-commerce tech stack. There are more software options for e-commerce businesses now than ever before. As consumers …
Kim Kohatsu · May 5, 2020
Why you should know how to format a book for Kindle Once upon a time, writers relied on traditional publishing to get their books in front of an audience. And …
Laura Ojeda Melchor · April 27, 2020
Ever wonder what shoppers are actually looking at when browsing Amazon listings? Do lifestyle images matter more than infographics? What about pure product photos? Watch as Daniela breaks down a …
Kim Kohatsu · April 23, 2020
Meet the interviewer Meghla Bhardwaj is the founder of The Asian Seller, a community of e-commerce and Amazon sellers who share information and resources on building online businesses in Asian …
Laura Ojeda Melchor · April 22, 2020
If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, …
Laura Ojeda Melchor · March 30, 2020
PickFu is one of the best polling platforms out there to help you make business decisions. As a consumer research platform for app developers, online sellers, entrepreneurs, and more, our …
Rachel Poli · March 23, 2020
On the internet, and especially in a competitive marketplace like Amazon, reviews matter. E-commerce sellers count on positive reviews to build their customer base. Reviews are Amazon gold, but they …
Laura Ojeda Melchor · March 16, 2020
Since Amazon customers can’t experience your product in person, they rely on listing photos. That’s why following Amazon image requirements is crucial to making the sale. Your main listing photo …
Kim Kohatsu · March 9, 2020
It’s not cheap to build an app. One source says that building a simple functions app like a timer or a tip calculator costs upwards of $10,000. A more complicated …
Laura Ojeda Melchor · February 24, 2020
Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies. Just like any venture, your e-commerce business needs to outline its policies from the …
Kim Kohatsu · February 10, 2020
TL;DR: PickFu is a consumer insights platform. You build a poll or survey, choose the audience you want to hear from, and get written feedback from real people who match …
Adrienne Van Niman · February 6, 2020
