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Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …
Guest Author · March 23, 2021
Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the …
Matt Ellis · March 22, 2021
No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …
Janet Rausa Fuller · March 15, 2021
Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …
Cate Flahardy Guarnery · March 8, 2021
Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings. Walmart is the fastest-growing online retailer in …
Guest Author · March 4, 2021
With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …
Laura Ojeda Melchor · March 1, 2021
Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced …
Matt Ellis · February 22, 2021
Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool. The sales funnel can be a tricky thing. It …
Guest Author · February 16, 2021
Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …
Rachel Poli · January 11, 2021
Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is …
Laura Ojeda Melchor · January 4, 2021
Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it …
Laura Ojeda Melchor · December 28, 2020
Audiobooks continue to increase in popularity, and it’s easy to see why. People can now listen to their favorite books while they exercise, make meals, clean the house, and commute …
Laura Ojeda Melchor · December 14, 2020
Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …
Laura Ojeda Melchor · November 30, 2020
It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo …
Laura Ojeda Melchor · November 23, 2020
Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When …
Laura Ojeda Melchor · November 9, 2020
You’ve decided to plunge into the world of e-commerce, but there’s a problem: you aren’t sure how to get started with eBay product sourcing. You might already be familiar with …
Laura Ojeda Melchor · November 2, 2020
Mockup testing helps you collect feedback on a visual or written concept before it is finalized. A mockup can be a product design, packaging concept, website layout, app screen, logo, …
Adrienne Van Niman · October 26, 2020
If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you. Unlike other e-commerce sites like Shopify — which is an excellent choice for small …
Laura Ojeda Melchor · October 19, 2020
Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics. To generate more e-commerce sales, whether that’s on your Google Shopping store or on …
Kim Kohatsu · September 28, 2020
When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing …
Rachel Poli · September 14, 2020
Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to …
Rebekah Carter · September 2, 2020
Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?
Laura Ojeda Melchor · August 31, 2020
You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …
Laura Ojeda Melchor · August 17, 2020
It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t …
Laura Ojeda Melchor · August 10, 2020
