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Tracksuits are trending this Halloween. If you’ve seen “Squid Game” on Netflix, you know what we’re referring to. For those who haven’t watched the dystopian Korean thriller, here’s a quick …
Janet Rausa Fuller · October 20, 2021
Split testing isn’t just for product images. It’s equally effective for choosing the products you want to sell and, more importantly, people want to buy. In this PickFu poll, the …
Matt Ellis · October 6, 2021
Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …
Matt Ellis · September 22, 2021
Have you ever felt a sense of peace when you entered a restaurant? Maybe it was the lighting, the furniture, or the signage. On the other hand, has a restaurant …
Laura Ojeda Melchor · August 18, 2021
E-commerce sellers typically use split testing for product photos. But you can split test at any step on your way to market: for product ideation, when deciding what to sell, …
Matt Ellis · August 11, 2021
It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …
Janet Rausa Fuller · August 5, 2021
Have you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …
Laura Ojeda Melchor · August 4, 2021
Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …
Guest Author · August 2, 2021
Creative professions require a different skill set than, say, managing a business, so when a business owner inevitably needs creative work done, it can get complicated. Logo design, web design, …
Matt Ellis · July 26, 2021
What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …
Laura Ojeda Melchor · July 21, 2021
In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …
Matt Ellis · July 14, 2021
Wireframes are similar in purpose to a blueprint. At their core, they are stories about the future. Also known as a skeleton, a wireframe is a static, low-fidelity representation of …
Lauren Gilmore · July 5, 2021
Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …
Janet Rausa Fuller · July 1, 2021
How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …
Laura Ojeda Melchor · June 23, 2021
As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …
Matt Ellis · June 21, 2021
Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …
Guest Author · June 15, 2021
In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
Cate Flahardy Guarnery · June 14, 2021
When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …
Laura Ojeda Melchor · June 7, 2021
Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …
Laura Ojeda Melchor · May 17, 2021
Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …
Matt Ellis · May 10, 2021
The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …
Janet Rausa Fuller · April 15, 2021
People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …
Laura Ojeda Melchor · April 12, 2021
Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a …
Laura Ojeda Melchor · March 29, 2021
There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to …
Janet Rausa Fuller · March 25, 2021
