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Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …
Stanley Krajčír · December 1, 2022
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
Laura Ojeda Melchor · November 7, 2022
Market research is the fuel for your business growth. Making decisions without consumer feedback is a recipe for disaster. Surveys, polls, and user testing are all effective market research techniques …
Stanley Krajčír · October 26, 2022
Nearly half of U.S. gamers are female. Still, people often assume the gaming world is overwhelmingly a male domain. The portrayal of women in games probably feeds this misconception. It’s …
Janet Rausa Fuller · October 24, 2022
E-commerce optimization can be a daunting process, but it’s necessary if you want to increase conversions and boost sales. This article will explain what e-commerce optimization is and how you …
Janet Rausa Fuller · August 23, 2022
Competitive testing is one of the smartest things you can do as an Amazon seller. Many of our e-commerce customers use it to compare their Amazon listings, photos, and pricing …
Janet Rausa Fuller · August 4, 2022
Are you thinking of getting into e-commerce and wondering if it’s worth it? Yeah, so is my mom. She’s not looking to join the 45% of Americans who have a …
Janet Rausa Fuller · May 4, 2022
Owning an Amazon business is not for the faint of heart. With 9.5 million sellers globally and millions of options for shoppers, standing out in a sea of sameness can …
Anna Edwards · April 11, 2022
Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …
Laura Ojeda Melchor · April 6, 2022
Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …
Janet Rausa Fuller · April 1, 2022
Expert’s Corner is our interview series with makers and doers in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. In this Corner: Izabella Ritz, founder and CEO …
Janet Rausa Fuller · March 16, 2022
While eBay started as a pioneer of e-commerce, its reputation isn’t what it used to be. The traffic and name recognition are still there, but eBay’s policies and fees often …
Matt Ellis · March 14, 2022
As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
Laura Ojeda Melchor · February 28, 2022
Welcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming marketing, mobile game design and publishing. This is where …
Janet Rausa Fuller · February 10, 2022
How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …
Matt Ellis · February 7, 2022
Earphones that look sleek, sound sharp, and don’t cost a fortune. This is what customers have come to expect from our client, a popular e-commerce electronics manufacturer based in China. …
Janet Rausa Fuller · February 2, 2022
Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …
Laura Ojeda Melchor · January 10, 2022
It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …
Laura Ojeda Melchor · December 15, 2021
Gamers want hardware for the holidays. Will they be able to get it? The mobile gaming and tech industries are known for offering substantial holiday discounts. With companies and consumers …
Guest Author · December 7, 2021
Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …
Janet Rausa Fuller · December 3, 2021
The challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …
Janet Rausa Fuller · November 11, 2021
It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …
Matt Ellis · November 10, 2021
What do consumers want on Black Friday? It’s simple. They want electronics, and they want deals — preferably together, according to a PickFu survey of 100 U.S. consumers. The day …
Janet Rausa Fuller · November 1, 2021
There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …
Laura Ojeda Melchor · October 25, 2021
