Question type
Run a Single Select survey with PickFu
When you need to narrow down options to one clear choice, Single Select surveys give you quantitative clarity and qualitative depth.
The world's top companies just PickFu it.
Find your winner with decisive feedback
Single Select surveys ask respondents to choose just one option from a set of 3 to 8 choices. Perfect for testing mutually exclusive ideas like product names, main images, or value propositions, this format gives you both what's most popular and why people prefer it. Each respondent leaves a written explanation for their choice, providing valuable insight into their decision-making process.
Why Single Select surveys deliver clear winners
Get decisive answers without overwhelming your audience. Perfect for narrowing down your best options.
One clear winner emerges
Test 3-8 options and identify the strongest choice with quantitative results that show definitive preferences.
Written explanations reveal the "why"
Every respondent explains their choice, giving you deeper insight into what drives their decision-making.
Perfect for mutually exclusive decisions
Test product names, headlines, logos, or any scenario where you need to pick just one option to move forward.
Single Select survey examples
Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.
How long do my results take to come in?
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.