Amazon bullet point test: protein supplement

This poll asks 50 U.S. consumers to rank five Amazon product bullet points for a protein supplement from most to least compelling. It's a Ranked poll with the general population — no images, just copy. Respondents ranked protein content and muscle benefits first, taste second, and clean ingredients third. The technical processing claim (option B) finished last by a wide margin, with shoppers calling it confusing and meaningless. A clear lesson for any brand writing Amazon bullet points: lead with specific, numbers-driven benefits, not science jargon.