Meet PickFu: the consumer research platform for leading Amazon brands.
Flexible enough to test any aspect of your business, at any stage. Easy enough for anyone to use. Powerful enough for your entire product suite.
BDSN subscribers: Get $100 free credit. Sign up for free, build your test, and enter code BDSN2025 at checkout to redeem.




"You can get pretty granular with what you can do in PickFu. If you use the tool to the maximum of its ability, your results and your sales will be dramatically different."




Validate Amazon product concepts, designs, and branding before you invest in inventory. Use consumer insights to identify winning products, find the best color options and features, and avoid costly mistakes.
Increase your CTR by optimizing your main product image, title, and price. Test your listing against competitors to ensure you stand out in search results and drives more traffic to your product detail page.
Maximize your product launch success with complete Amazon listing optimization. Test your image stack, descriptions, A+ content, branding, and full product pages to boost conversion rates.
Check out our agency and affiliate programs. Grow your client list and earnings, and get discounts on every poll you run.
Our collection of pre-built, discounted poll templates is designed to help sellers create and launch a poll in just a few clicks.
Stand out from the competition with products that customers love.
Create your account and launch your first test in just a few clicks.