Validate product decisions with real consumers

Meet PickFu: the consumer research platform for leading Amazon brands.

Flexible enough to test any aspect of your business, at any stage. Easy enough for anyone to use. Powerful enough for your entire product suite.

BDSN subscribers: Get $100 free credit. Sign up for free, build your test, and enter code BDSN2025 at checkout to redeem.

The world's top companies
just PickFu it.

"You can get pretty granular with what you can do in PickFu. If you use the tool to the maximum of its ability, your results and your sales will be dramatically different."

Kevin King
Founder
Billion Dollar Sellers Newsletter

+70% faster launches, +25% better CVR

DIY consumer research

No need for experts or training. PickFu is easy to use so your entire team can unlock insights.

Test before you invest

Test aspects of your product listings to find the one that resonates with your target audience.

Instant product feedback

Get in-depth insights within minutes. Not just numbers, but written feedback you can trust.

Amazon listing optimization at every stage

Product research and validation

Validate Amazon product concepts, designs, and branding before you invest in inventory. Use consumer insights to identify winning products, find the best color options and features, and avoid costly mistakes.

SERP optimization and competitor testing

Increase your CTR by optimizing your main product image, title, and price. Test your listing against competitors to ensure you stand out in search results and drives more traffic to your product detail page.

Launch and listing optimization

Maximize your product launch success with complete Amazon listing optimization. Test your image stack, descriptions, A+ content, branding, and full product pages to boost conversion rates.

Are you an agency or creator/consultant?

Check out our agency and affiliate programs. Grow your client list and earnings, and get discounts on every poll you run.

Get feedback faster with a poll template

Our collection of pre-built, discounted poll templates is designed to help sellers create and launch a poll in just a few clicks.

Market research to power your entire product suite

Stand out from the competition with products that customers love.
Create your account and launch your first test in just a few clicks.

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