Respondent Demographics

Our respondents represent a diverse cross-section of US web users.

Ethnicity
White (77%)
TraitPercentage
White (77%)77
Black (6%)6
Asian (9%)9
Hispanic (6%)6
Other (3%)3
Age range
25-34 (45%)
TraitPercentage
<17 (0%)0
18-24 (13%)13
25-34 (45%)45
35-44 (24%)24
45-54 (11%)11
55-64 (5%)5
65+ (2%)2
Gender
Male (51%)
TraitPercentage
Male (51%)51
Female (49%)49
Income
$0-30k (44%)
TraitPercentage
$0-30k (44%)44
$30-60k (33%)33
$60-100k (16%)16
$100k+ (7%)7
Education
College (65%)
TraitPercentage
High School (21%)21
College (65%)65
Grad School (14%)14

Learn more about our panel of respondents →

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