Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method …

When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as …

A few months ago, Dave Chesson, creator of Kindlepreneur.com, received an email from Galaxy Press. Galaxy Press is the publishing company of famed sci-fi author L. Ron Hubbard, and the …

There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …

One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls …

We created a video just for authors who might want to use PickFu. Well-known writers including Anne Janzer, Tim Grahl, and J.J. Salem have recommended PickFu to fellow publishers. Want …

We recently created this new PickFu video specifically for mobile app companies. We’d love to hear what you think. Here are just a few of the ways leading apps are …

Amazon is the world’s largest bookstore. If you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice …

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

Creating unbiased poll questions will help you achieve unbiased results. One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, …