There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …

Quick answer: To test a logo design, check it at the sizes it will actually appear, strip out the color, put it beside competitor marks, and drop it into the …

We created a video just for authors who might want to use PickFu. Well-known writers including Anne Janzer, Tim Grahl, and J.J. Salem have recommended PickFu to fellow publishers. Want …

We recently created this new PickFu video specifically for mobile app companies. We’d love to hear what you think. Here are just a few of the ways leading apps are …

Amazon is the world’s largest bookstore. If you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice …

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

Creating unbiased poll questions will help you achieve unbiased results. One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, …

What are the biggest and most common mistakes that new self-publishers should avoid? We reached out to three successful authorpreneurs to get advice. Writing might be the “easy” part “The …

What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice. Timing is everything Philippe …

When it comes to e-commerce, anything that moves the needle up is a welcome change. I spoke with leaders from successful e-commerce sites to discuss site features that increased sales. …