A team trying to validate a software idea

​​As technology advances, SaaS (software as a service) is only going to get more popular. The SaaS market is forecasted to keep growing at lightning speeds. According to Gartner, end-user …

montage-of-market-validation

Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is …

Introducing PickFu surveys: ask more questions, get more insights

One of our most-requested features from customers has been the ability to ask the same audience multiple questions. So we’re excited to launch multi-question surveys to all PickFu users! Now …

iOS-vs-Android-schematic-image-little-robot-vs-phone

Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …

single-bottle-with-an-unique-label-design

A wine label design might look delicate, pretty, or eye-catching, but it has a lot of heavy lifting to do. It’s the first point of contact between the wine and …

Digital-image-of-a-digital-shelf

Are you looking for the key to making your brand stand out in a competitive e-commerce space? If so, you need to understand and properly leverage the concept of a …

abstract-image-of-app-name-being-chose-by-teams

What’s in a name? Well, with apologies to Shakespeare, a great deal.  Apps can be made or broken by their name. Great app names become part of the lexicon and …

Simplistic-collage-of-mobile-app-optimization-tools

Launching your app is a huge accomplishment… but it’s just the beginning. If you want to actually increase your app’s visibility, reach your target audience, and drive downloads, you need …

image of a phone with a mobile game loading

Do you want your mobile game to capture your target audience’s attention and rank as a top game in the app store? The key to making this happen is a …

Montage-of-a-marketer-doing-app-marketing-strategy-creation

Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There …