Make confident Amazon listing decisions before you go live. Get qualitative, private feedback on any aspect of your ASINs with PickFu, then launch and validate faster with Amazon Manage Your Experiments (MYE).
Amazon Manage Your Experiments (MYE) is Amazon's free A/B testing tool that lets you test changes to your live listings with real shoppers. It's valuable for final validation – but it takes weeks to gather data, and half your shoppers see a potentially weaker option while the test runs.
PickFu takes a different approach. We help you test and optimize before you go live. Get feedback on multiple variations in hours, understand why certain options resonate, and narrow down to your strongest candidates – all without exposing real shoppers to your experiments.
Smart sellers use both tools strategically: PickFu first to quickly iterate and find winners, then MYE to validate with real shopping behavior. This approach saves weeks of testing time and ensures you're only testing your best options on live traffic.
I’ve never had a way to get immediate feedback from real potential buyers like I can with PickFu. It makes a huge difference to our product listings’ rankings and conversions.
Most PickFu tests complete in 30 minutes to 4 hours. MYE typically takes 3-10 weeks to reach statistical significance.
Run 5-10 PickFu tests in the time one MYE test takes. Find your winner through rapid iteration.
Private testing means no customers see weaker variations. Launch your best option from day one.
Test product concepts before manufacturing, evaluate designs before creating listings, or optimize images for products not yet on Amazon. Make smarter decisions about what to source and how to present it before investing in inventory.
Beyond A+ content and main images, test bullet points, titles, product bundles, pricing perception, full image stacks, and even product variations.
Test dramatic changes and innovative approaches without fear. Compare completely different product angles or try unconventional messaging. The worst that happens is you learn what doesn't work – without losing a single sale.
Test with PickFu first to find your winners quickly, then validate with MYE. Get the speed and insights of private testing plus the real-world validation of live testing.
With PickFu, you can target your ideal customers from a built-in consumer panel and survey them about any aspect of your product or listing. They'll vote for the options they prefer and share detailed written explanations. Amazon Manage Your Experiments tracks real shoppers' behavior on live listings, measuring actual clicks and conversions. PickFu is faster and provides qualitative insights about why people prefer certain options. MYE validates real shopping behavior, but takes weeks longer and requires an existing listing with steady traffic.
Yes - you don't need an active listing, existing traffic, or even a finalized product. You can use PickFu to gather feedback on product ideas, see which color or design variations your audience prefers, and test hypothetical listing mockups before it's live on Amazon. This makes PickFu ideal for testing before you invest in inventory, create listings, or commit to a specific design direction.
PickFu works best as a complement to MYE, not a complete replacement. Use PickFu first to quickly test multiple options, understand what resonates and why, and narrow down to your strongest candidates. Then use MYE to validate your top performer with real Amazon shopping behavior. This combined approach gives you the speed and insights of PickFu plus the real-world validation of MYE.
Most PickFu polls finish in under an hour, depending on the size and complexity of your test. You'll see responses coming in within minutes of launching. MYE typically requires 6-10 weeks to reach statistical significance, depending on your product's traffic level. PickFu's speed lets you iterate multiple times in the span of a single MYE test.
PickFu excels at testing visual elements (image stacks, A+ content, packaging designs), messaging (titles, bullet points, value propositions), and early concepts (product ideas, branding, positioning). It's also better for testing more than two options at once, and for building longer surveys to understand your target audience. MYE is best for final validation of A+ content modules, product titles, and main images on live listings with consistent traffic.
Yes. You can target PickFu respondents who are Amazon Prime members, frequent Amazon shoppers, or people who regularly purchase specific product categories on Amazon. While they're not in shopping mode when taking your poll (unlike MYE participants), you're still getting feedback from your target customer demographic. You can also show PickFu respondents your listing mockups on a realistic Amazon search results page, giving you more authentic feedback.
Yes, Amazon doesn't charge to use MYE. However, there's an opportunity cost: while your test runs for weeks, half your traffic sees a potentially weaker option, which may cost you sales. PickFu has a direct cost (starting at $15 per poll) but gives you much faster results, qualitative insights, and the ability to test anything at any stage without impacting your live metrics.
