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We’ve heard from sellers repeatedly that they thought they had a great idea for a campaign, but it flopped or didn’t resonate with the right audience. To avoid wasting your marketing budget, test your ads before you push them live. From sponsored to social channels to TV to DSP campaigns, you need to optimize to maximize your reach and boost conversions.

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Questions you could ask:

“If you were scrolling on Instagram and saw this ad, would it make you want to buy, why or why not?” “Which of the following ads would you prefer watching if you were shopping online?” “What feelings did you have after watching this video?”
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