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The SERP mockup layout replicates the layout of Amazon’s search results page, showing your product options in a grid just like real shoppers would see them. This gives respondents a more authentic context for evaluating your titles, images, prices, and more. Whether you’re testing main images, titles, or pricing strategy, presenting the options in a SERP-style layout helps surface clearer, more actionable insights.

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Key features

  • Amazon-style experience with static SERP header and familiar layout
  • Display up to 8 products in a grid format
  • Choose how to add product information:
    • Enter manually (image, title, price, ratings, reviews)
    • Import using an ASIN for faster setup
  • Preview mode lets you see exactly how your test will appear

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How to build a SERP mockup test

1. Start a new poll and select your question type. 2. Select “Mockup” from the Options tab bar. 3. Create your mockup:
  • Enter an ASIN or Amazon URL to automatically import product info, or
  • Click Create a blank mockup to enter listing details manually
4. Add or edit your product information ​Upload images, edit titles, adjust prices, and set ratings and review counts. 5. Change layout to SERP ​Select “SERP” from the dropdown to the right of the Options tab bar. 6. Preview your test ​Click the Preview button to see the full Amazon-style layout before launching. 7. Choose your target audience and launch your poll! ​Get real feedback from your ideal customers in a familiar shopping context.

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FAQs

Is the SERP mockup option only for Amazon products? The SERP mockup is designed specifically to replicate the Amazon shopping experience. If your product is listed on Amazon, you can use its ASIN to import details. However, you can also manually add details for any product to simulate what it would look like on the Amazon search results page. This is a great way to gather pre-launch feedback on hypothetical products. Do I have to use an ASIN? No. You can choose to manually enter all product details, or use an ASIN to import them automatically (you’ll still have the option to edit once they’re imported). Can I test more than two products? Yes. The SERP layout supports up to 8 product options per test. Does this replace the card-style mockup? No. SERP mockups are an optional new layout in addition to the original card-style layout. Does the ASIN import feature support non-U.S. marketplaces? No, currently you can only import images from ASINs on Amazon’s U.S. marketplace.
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