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A Screen Recording question asks respondents to record their screen and voice while reacting to your content. Use it when you need to watch how people interact with your product listing, landing page, or website — capturing both their actions and their spoken feedback in real time. Screen Recording questions collect 1-2 minute videos showing exactly how respondents navigate, click, scroll, and react to your content. You’ll see what confuses them, what excites them, and where they focus their attention. This question type is a variation of an Open-Ended question — you share one piece of content (text, image, video, or URL) and gather qualitative feedback. The difference: instead of written responses, you get video recordings of their screen and voice. When should I use a Screen Recording question? Screen Recording questions work best when you need to see how people interact with your content. They’re ideal for:
  • Landing page testing — how do visitors navigate your page? What catches their attention?
  • Product listing optimization — where do shoppers look on your Amazon or e-commerce listing? What questions arise?
  • User experience research — how do people explore your website or app interface?
  • Message clarity — do visitors understand your value proposition and key features?
  • First impressions — what’s their immediate reaction when they see your offering?
Choose Screen Recording when you want to watch people’s authentic reactions and interactions, not just read about them. Note: Screen Recording questions currently support U.S. audiences only, with sample sizes between 5-30 respondents (in increments of 5). Support for additional countries is coming in a future update.

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How to create a Screen Recording question

Setting up a Screen Recording question takes just a few steps:
  1. Start a new survey — click New survey in the left sidebar
  2. Choose Screen Recording — select it from the question type menu
  3. Upload your content — add text, an image, video, or URL (typically a website or product page)
  4. Write your question — ask something like “Walk me through your first impressions of this landing page” or “What questions do you have about this product?”
  5. Target your audience — choose U.S. demographics that match your target market, with 5-30 respondents
  6. Preview and launch — review your survey, then launch to start collecting video feedback
Respondents will record their screen and voice as they interact with your content, typically creating 1-2 minute recordings.

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How to read your Screen Recording question results

Once your survey completes, you’ll see:
  • Screen recording videos — watch each respondent’s screen and hear their voice as they interact with your content
  • Video transcripts — read text transcriptions of what each respondent said during their recording
  • AI Insights — an AI-powered report highlighting key themes and patterns across all responses
  • AI Highlights — more AI-powered reports, including an in-depth summary of results and a “Themes” report with common likes and dislikes
  • Demographic reports — filter and segment responses by audience traits
  • Export options — download your results as a CSV or PDF for further analysis or sharing, or copy a shareable link to send to your team
Watch the videos to see exactly where respondents pause, click, or get confused. The transcripts and AI reports help you quickly identify common themes without watching every video in full.

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Frequently asked questions

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How many respondents can I target?

Screen Recording questions support 5-30 respondents in increments of 5 (5, 10, 15, 20, 25, or 30). This ensures you get quality video feedback without overwhelming volume.

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Which countries are supported?

Currently, Screen Recording questions support U.S. audiences only. You can apply all standard PickFu targeting traits for U.S. respondents. Support for additional countries is planned for a future update. If your survey targets a country other than the U.S., PickFu asks you to confirm before you add a Screen Recording question or switch an existing question to Screen Recording:
  • Switch to U.S. – changes your survey’s targeting to the United States and applies the Screen Recording question type. Your survey stays targeted to the U.S. even if you remove the Screen Recording question later.
  • Keep [country] – leaves your survey’s country and the question type unchanged.

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What content formats can I test?

Screen Recording questions support text, images, videos, audio files, and URLs. URLs work particularly well — respondents can navigate your live website or product page while recording.

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How long are the screen recordings?

Recordings are typically 1-2 minutes long, giving respondents enough time to explore your content and share detailed reactions.

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How is Screen Recording different from Open-Ended questions?

Both question types collect qualitative feedback on one piece of content. Open-Ended questions collect written text responses, while Screen Recording questions capture video of the respondent’s screen and voice. Use Screen Recording when you need to see how people interact with your content, not just read their opinions.
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