Example result: an icon test ranks your icon concepts by download intent and summarizes what’s catching players’ eyes.
Run the core playbook
The step-by-step ASO playbook — icon, gameplay trailer, screenshots, description, and full-listing validation, plus recommended targeting by genre and pro tips — now lives in our docs: 👉 Run the step-by-step ASO playbook → Starting it in the app: log into PickFu, find the Playbooks section on your dashboard, and click the ASO playbook. You’ll get a pre-built project with a link to run each test, plus an AI-powered report across all of them. (More on using playbooks →)Advanced tests beyond the core playbook
Once you’ve run the core listing tests, these additional tests cover scenarios the main playbook doesn’t. Video preview testing — app store video previews auto-play and are increasingly important for conversion. Test 2–4 video thumbnails or short clips before investing in full video production. _“Which video preview thumbnail would make you MOST want to watch and learn about this mobile [GENRE] game?”_ Poll type: Ranked · 50 respondents Custom Product Page (CPP) testing — validate which CPP headline or visual package will perform before driving paid traffic to it (iOS 15+). _Single CPP:_ “Based on this app store page, would you download and play this game? Why or why not?” (Open-Ended) _Headline comparison:_ “Which landing page headline for a [GENRE] game grabs your interest most?” (Ranked) 50 respondents · target the segment the CPP is built for Featured graphic / banner testing — when your game gets featured by Apple or Google, the featured graphic is your biggest impression opportunity. Pre-test it. _“Which banner image best represents an exciting mobile [GENRE] game? Which makes you want to learn more?”_ Poll type: Ranked · 50 respondents Genre clarity check — confirm your icon communicates genre. _“What type of game do you think this is based on this icon alone?”_ Poll type: Open-Ended · 30 respondents Single-screenshot first impression — audit one screenshot without ranking. _“What do you notice first about this screenshot? What does it tell you about the game?”_ Poll type: Open-Ended · 30 respondents Competitor audit — see where you stand against direct competitors on the search page. _“You see these game icons in the app store. Which one would you tap first? Why?”_ Poll type: Ranked · 50 respondents · include 3–5 competitor icons + yours Global market validation — duplicate any core poll and change the country targeting before investing in geo-specific UA. Strong US performers sometimes underperform in SEA or LATAM due to art style, color, or character preferences.FAQs
My icon test didn’t produce a clear winner. What now?
If no single icon reaches 35%+ first-place votes, read the qualitative responses for common themes across the top two finishers, combine their strongest visual elements into a new variation, and re-run with the new variant replacing the weakest performer.Can I test screenshots I haven’t finalized yet?
Yes. Early-stage screenshots — even mockups or rough frames — are valid for directional feedback. Use 30–50 respondents instead of 100 for early tests, then re-test with finalized assets before launch.What audience should I target if my game spans multiple genres?
Target the primary genre you’re positioning for. If you’re genuinely 50/50 (e.g. a strategy RPG), run the poll twice — once per genre — and compare whether the same icon wins both audiences.How often should I re-test after launch?
Re-run the screenshot and full-listing tests after every major update or seasonal re-skin, or any time install rate drops more than 10% without a clear UA explanation.I’m launching in multiple countries. Do I need separate polls per market?
Not for initial launch. Establish winners with your primary audience first, then duplicate the winning polls, switch the country parameter, and re-test with 30–50 respondents — art style and character design can perform very differently across markets.Related
- Step-by-step ASO playbook (docs)
- Game concept validation playbook (docs) — validate the concept before building the listing
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