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An Emoji Reaction question measures emotional sentiment toward a single asset (like a logo, tagline, or ad) by letting respondents choose from 5 emojis (very negative to very positive) and explain their reaction. Use it when you need quick gut-check feedback on how your ideas or creative make people feel, rather than comparing multiple options.

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What is an Emoji Reaction question?

Emoji Reaction questions help you understand the emotional impact of your creative at a glance. Instead of comparing versions side by side, you share one asset and ask respondents to rate their feelings using emojis. Respondents select one of 5 emojis to show their sentiment: After selecting an emoji, they provide written feedback explaining their choice. This gives you both quantitative data (percentage breakdown) and qualitative insights (detailed comments). Use Emoji Reaction questions for gut-check feedback on emotional connection, not for comparing multiple versions. For side-by-side comparisons, try a Head-to-Head question instead.

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When should I use an Emoji Reaction question?

Emoji Reaction questions work best when you want to gauge overall sentiment toward a single creative concept. They’re ideal for testing:
  • Logos and branding – Does your new logo feel trustworthy and professional?
  • Taglines and messaging – Does your product description resonate emotionally?
  • Ad creative and campaigns – How does your ad make viewers feel?
  • Product names or concepts – What’s the emotional first impression?
This question type captures emotional reactions quickly, helping you understand if your creative connects the way you intended. Emoji Reaction questions support text/URLs, images, image sets, videos, audio, and product mockups – test whatever format matches your creative.

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How to create an Emoji Reaction question

Setting up an Emoji Reaction question takes just a few steps:
  1. Start a new survey – Click New survey in the left sidebar
  2. Choose Emoji Reaction – Select it from the question type menu
  3. Upload your creative – Add your text, URL, image, video, audio, or product mockup
  4. Write your question – Ask something like “How does this logo make you feel?” or “What’s your reaction to this tagline?”
  5. Target your audience – Choose demographics that match your target market
  6. Preview and launch – Review your survey, then launch to start collecting feedback
Emoji Reaction questions evaluate one option at a time. If you want to compare two or more versions, use a different question type like Head-to-Head, Ranked, or Multi Select.

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How to read your Emoji Reaction question results

Once your survey completes, you’ll see two types of insights:
  • Percentage breakdown – Visual chart showing how many respondents chose each emoji (e.g., 45% positive, 30% very positive, 15% neutral, 10% negative)
  • Written feedback – Detailed comments from respondents explaining why they felt that way
This combination of quantitative sentiment and qualitative reasoning helps you understand not just how people feel, but why.

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Frequently asked questions

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Can I test multiple options in one Emoji Reaction question?

No, Emoji Reaction questions only show one option at a time. To compare multiple assets, use a Head-to-Head or Ranked question.

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What formats can I test with Emoji Reaction questions?

You can test text (including URLs), images, image sets, videos, audio files, and product mockups.

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How is an Emoji Reaction question different from a Star Rating or Open-Ended question?

Emoji Reaction questions capture structured sentiment (5 emojis) plus written feedback. Star Rating questions ask respondents to rate a single asset between 1 and 5 stars, while Open-Ended questions only collect written responses without ratings.
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