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An Emoji Reaction poll measures emotional sentiment toward a single asset (like a logo, tagline, or ad) by letting respondents choose from 5 emojis (very negative to very positive) and explain their reaction. Use it when you need quick gut-check feedback on how your ideas or creative make people feel, rather than comparing multiple options.

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What is an Emoji Reaction poll?

Emoji Reaction polls help you understand the emotional impact of your creative at a glance. Instead of comparing versions side by side, you share one asset and ask respondents to rate their feelings using emojis. Respondents select one of 5 emojis to show their sentiment: After selecting an emoji, they provide written feedback explaining their choice. This gives you both quantitative data (percentage breakdown) and qualitative insights (detailed comments). Use Emoji Reaction polls for gut-check feedback on emotional connection, not for comparing multiple versions. For side-by-side comparisons, try a Head-to-Head poll instead.

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When should I use an Emoji Reaction poll?

Emoji Reaction polls work best when you want to gauge overall sentiment toward a single creative concept. They’re ideal for testing:
  • Logos and branding – Does your new logo feel trustworthy and professional?
  • Taglines and messaging – Does your product description resonate emotionally?
  • Ad creative and campaigns – How does your ad make viewers feel?
  • Product names or concepts – What’s the emotional first impression?
This poll type captures emotional reactions quickly, helping you understand if your creative connects the way you intended. Emoji Reaction polls support text/URLs, images, image sets, videos, audio, and product mockups – test whatever format matches your creative.

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How to create an Emoji Reaction poll

Setting up an Emoji Reaction poll takes just a few steps:
  1. Start a new poll – Click “Create Poll” from your dashboard
  2. Choose Emoji Reaction – Select it from the poll type menu
  3. Upload your creative – Add your text, URL, image, video, audio, or product mockup
  4. Write your question – Ask something like “How does this logo make you feel?” or “What’s your reaction to this tagline?”
  5. Target your audience – Choose demographics that match your target market
  6. Preview and launch – Review your poll, then launch to start collecting feedback
Emoji Reaction polls evaluate one option at a time. If you want to compare two or more versions, use a different poll type like Head-to-Head, Ranked, or Multi Select.

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How to read your Emoji Reaction poll results

Once your poll completes, you’ll see two types of insights:
  • Percentage breakdown – Visual chart showing how many respondents chose each emoji (e.g., 45% positive, 30% very positive, 15% neutral, 10% negative)
  • Written feedback – Detailed comments from respondents explaining why they felt that way
This combination of quantitative sentiment and qualitative reasoning helps you understand not just how people feel, but why.

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Frequently asked questions

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Can I test multiple options in one Emoji Reaction poll?

No, Emoji Reaction polls only show one option at a time. To compare multiple assets, use a Head-to-Head or Ranked poll.

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What formats can I test with Emoji Reaction polls?

You can test text (including URLs), images, image sets, videos, audio files, and product mockups.

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How is an Emoji Reaction poll different from a Star Rating or Open-Ended poll?

Emoji Reaction polls capture structured sentiment (5 emojis) plus written feedback. Star Rating polls ask respondents to rate a single asset between 1 and 5 stars, while Open-Ended polls only collect written responses without ratings.
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