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We know consumers want to know what packaging their products arrive in, especially if they are being given as a gift. We also know online shoppers love seeing packaging in the listing photos. Optimize the best option that will help your conversion rate.

Questions you could ask:

“Would you prefer paying more for sustainable packaging or less for plastic/cheaper material?” “Which package looks more luxurious or high-end to you?” “If you were given this product from a friend or family member, which packaging would look more like a gift to you?” “Does this packaging match our brand style? Why or why not?” “If our boxes doubled as [insert functionality], would you be willing to pay for that? Why or why not?”
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