Where DO we use AI?
We integrate AI in ways that make your testing process more efficient and help you get better insights.- Smarter test setup and analysis: AI helps guide you as you build surveys, interpret responses, and decide what to do with your insights. Your data stays private – our AI tools operate securely and are not externally indexed.
- Improved responsiveness: AI assists us behind the scenes so our team can respond to your needs more quickly and effectively.
- Enhanced content experience: We use AI internally to help keep educational resources relevant, timely, and easy to find.
- Synthetic Audiences (beta): An optional tool that predicts what real people would choose, using synthetic panelists based on real PickFu panelists’ past survey choices. Use it to narrow your options before you confirm the decision with real people. Learn more in What are Synthetic Audiences?
Where do we NOT use AI?
We never use AI to answer your PickFu surveys. Every response to a PickFu survey comes from actual people – real consumers who click your ads, shop your listings, and make buying decisions just like your target audience. Their opinions are real. Their insights are real. And that’s what makes PickFu powerful. Synthetic and human results never mix. Synthetic responses never appear in your PickFu surveys. You only get synthetic results when you ask for them through the PickFu Agent or the synthetic tools in the MCP and API. They’re always labeled as synthetic, and PickFu never pools them with human results.Related Articles